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Mainserv

Mainserv is the freelance WordPress and e-commerce development practice of Thierry Odet, based in Lyon, France.

Last updated September 28, 2026

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Overview

Mainserv is a French freelance web development brand operated by Thierry Odet, a WordPress integrator and developer based in Lyon. The practice builds and redesigns websites using the WordPress content management system, creates online stores with the WooCommerce extension, and also offers bespoke, framework-free web development for clients who prefer hand-written code over a CMS. The brand presents itself as a one-person studio that works both directly with end clients and as a subcontractor for agencies and web designers. The Mainserv website describes a service range centred on custom WordPress templates optimised for speed and respectful of users, including GDPR-friendly design. For e-commerce, the brand positions WooCommerce as a flexible and scalable solution for selling physical and digital products. Alongside CMS work, Mainserv offers custom integration and development written without a framework, aimed at optimal page weight and close fidelity to design mockups. Mainserv's portfolio includes projects such as Big Company, a creative media production company, and Martiplast, alongside work for La Canute Lyonnaise and Théâtre de Bourg. The Big Company project page lists technologies including CSS3, HTML5, jQuery, GSAP, PHP, responsive design, Isotope, fluid grid and scroll events, illustrating the technical stack used across the practice. The brand traces its origins to 1998, when Thierry Odet began working across graphic arts disciplines including painting, photography, technical drawing, volume and engraving. He later moved from offline work into digital, adding print projects before shifting to a predominantly online focus from 2013. Since then WordPress has become his main website creation tool. Mainserv operates as a private, independently owned freelance business rather than a company with external shareholders, and its contact address is weneedyou@mainserv.fr.

History

Mainserv is the trading identity of Thierry Odet, a freelance web integrator and developer working in Lyon, France. The brand's own account of its origins begins in 1998, when Odet was active in graphic arts, spending about three years exploring disciplines that make up the visual arts, including painting, photography, technical drawing, volume and engraving. This period is described on the Mainserv site as a formative phase across the graphic arts. Around the mid-2000s, Odet moved from offline work into digital production, initially with a flavour of Lingo-era multimedia and an increasing amount of online work, while also adding print projects to avoid becoming too narrowly focused. This transition period saw the practice broaden from traditional graphic arts into web and print production. From 2013, the business shifted decisively online, with the Mainserv site stating that since then roughly 95% of activity has been online. Over the following years WordPress became the principal tool for creating websites, and the brand's offer crystallised around WordPress site creation and redesign, WooCommerce e-commerce, and custom development without a CMS. Mainserv operates as a one-person freelance practice. Its portfolio includes projects delivered both directly and as a subcontractor for agencies and web designers. Documented projects include Big Company, a creative media production company, with a project page dated 2019 and listing technologies such as CSS3, HTML5, jQuery, GSAP, PHP, responsive design, Isotope, fluid grid and scroll events. Other listed work includes Martiplast, La Canute Lyonnaise and Théâtre de Bourg. The brand presents itself as combining graphics and code since 1998, and its contact address is weneedyou@mainserv.fr.

  • 2019

    Mainserv delivers the Big Company website project, documented on its portfolio page.

  • 2013

    The practice shifts decisively online, with roughly 95% of activity online from this point.

  • 2000

    Around the mid-2000s, Odet transitions from offline graphic arts into digital and online production, adding print work.

  • 1998

    Thierry Odet begins working across graphic arts disciplines, the starting point cited by Mainserv for its graphics and code practice.

Products and positioning

Freelance WordPress integrator and developer offering custom, speed-optimised and GDPR-friendly websites, e-commerce via WooCommerce, and bespoke framework-free development for clients in and around Lyon.

  • WordPress website creation and redesign

    Custom WordPress templates optimised for speed and GDPR-friendly, respecting web standards and design mockups.

  • WooCommerce e-commerce

    Online stores built on the WooCommerce extension for physical and digital products, positioned for simplicity and scalability.

  • Bespoke framework-free development

    Hand-written code without a CMS or framework for optimal page weight and close fidelity to design mockups.

Sources3 sources

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