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Mahindra First Choice Wheels

Mahindra First Choice Wheels is an Indian used-auto platform business that organizes the market by aggregating demand and supply, operating certified used car dealerships and the car&bike retail format.

Last updated September 15, 2026

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Overview

Mahindra First Choice Wheels is described as an Indian used auto platform business that organizes the market by aggregating demand and supply. Its dealer network includes Mahindra First Choice certified used car showrooms and car&bike outlets across locations such as Noida, Gurugram, Faridabad, Baghpat and Mathura.

History

Mahindra First Choice Wheels is described as an Indian used auto platform business that organizes the market by aggregating demand and supply. Its dealer network includes Mahindra First Choice certified used car showrooms and car&bike outlets in locations such as Noida, Gurugram, Faridabad, Baghpat and Mathura.

Products and positioning

Organizing the Indian used auto market by aggregating demand and supply.

  • Certified used car dealerships

    Mahindra First Choice certified used car showrooms offering vehicles available.

  • car&bike used car outlets

    car&bike outlets by Mahindra First Choice offering used cars.

Recent events

  • CamCom and Mahindra First Choice Wheels partner on AI vehicle inspections[3]

    Reported:

    CamCom entered into a partnership with Mahindra First Choice Wheels to use AI vehicle inspection technology for damage assessment in India.

  • Unconfirmed

    Mahindra First Choice Wheels opens Automart store in Hyderabad[4]

    Reported:

    Mahindra First Choice Wheels launched a new used-car store under its brand in Hyderabad, entering the Hyderabad market with the Automart location in Miyapur.

  • Mahindra First Choice Wheels launches 34 used-car stores[5]

    Reported:

    Mahindra First Choice Wheels launched 34 used-car stores across India in a digital launch on June 30, 2020.

Sources5 sources

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