Maharishi
Maharishi is a clothing brand founded by Hardy Blechman in 1994, creating environmentally conscious, durable, utilitarian clothing with sustainable materials and pacifist military design.
Last updated September 15, 2026
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Overview
Maharishi (Sanskrit: Great vision) was founded by Hardy Blechman in 1994 with a vision to create environmentally conscious, durable, utilitarian clothing. Drawing from a deep respect for nature, it uses sustainable materials like hemp, organic cotton, and upcycled military fabrics, blending them with innovative design and the latest technology. Its collections explore the dualistic nature of the universe, often combining Eastern and Western artistic influences, and fuse high-visibility elements with traditional camouflage patterns as a pacifist reinterpretation of military aesthetics. The brand is committed to longevity and sustainability, offering a free lifetime repair service for all its garments. Its product line includes Original Snopants® in loose and straight fits, as well as styles such as the 7 Star Mantis Loose Snopants® and Naga Loose Snopants®, alongside trousers, shirts, and outerwear.
History
Maharishi (pronounced MAA·HUH·REE·SHEE; Sanskrit: Great vision) was founded by Hardy Blechman in 1994 with a vision to create environmentally conscious, durable, utilitarian clothing. Drawing from a deep respect for nature, the brand uses sustainable materials like hemp, organic cotton, and upcycled military fabrics, blending them with innovative design and the latest technology. Its collections explore the dualistic nature of the universe, often combining Eastern and Western artistic influences, expressed in the fusion of high-visibility elements with traditional camouflage patterns as a pacifist reinterpretation of military aesthetics. Maharishi seeks to detach camouflage from its associations with war, promoting its roots in nature and development by artists. Since 1996, when Maharishi depleted all remaining stocks of surplus 1980s U.S. Army Snow Camouflage Over Trousers, the brand has produced its own designs. At its core, Maharishi is committed to longevity and sustainability and offers a free lifetime repair service for all its garments.
Products and positioning
Environmentally conscious, durable, utilitarian clothing with pacifist military design and a commitment to longevity and sustainability.
5304 Original Snopants® Loose Fit
5303 Original Snopants® Straight Fit
7557 7 Star Mantis Loose Snopants®
7682 Naga Loose Snopants®
Recent events
Hyperdub, Maharishi and AIAIAI announce capsule collection collaboration[5]
Reported:
Hyperdub collaborated with streetwear label Maharishi and headphone brand AIAIAI on a capsule collection of apparel and headphones. The article says the items were scheduled to become available on December 13 via the Maharishi website.
Sources5 sources
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