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Magnetic Me

Magnetic Me is a brand whose magnetic closure technology simplifies dressing for babies, kids, and adults.

Last updated September 11, 2026

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Overview

Magnetic Me describes its magnetic technology as simplifying dressing for everyone, including babies who squirm, kids who seek independence, people with needs and challenges, and adults who prefer comfort. The brand states it uses gentle, soft fabrics and designs with fit and flexibility in mind. Its product range spans newborn, baby, toddler and kids, sibling matching, and Mommy & Me matching, along with licensed and themed collections.

Products and positioning

The easiest way to dress, using magnetic closures and innovative fabrics.

  • Newborn, baby, toddler & kids clothing

  • Sibling matching and Mommy & Me matching

  • Outerwear and bundles

  • Licensed and themed collections (Sesame Street, Warner Bros. Harry Potter, Where the Wild Things Are, Magnetic Me x STATE)

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