Magic Valley Mall
An enclosed shopping mall serving Twin Falls and the surrounding Magic Valley region of Idaho.
Last updated August 26, 2026
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Overview
Magic Valley Mall is an enclosed shopping center in Twin Falls, Idaho, at the intersection of Blue Lakes Boulevard and Pole Line Road. It serves the city and the wider Magic Valley region with department stores, specialty retail, entertainment, dining, and other shopping-center services. The mall opened in 1986 after several competing development proposals and planning changes reshaped the project. The site was first proposed for regional mall development in 1979, when Lewis Douglas Co. suggested building a shopping center on farmland owned by Oren Boone. General Growth Properties acquired the site in 1980 and promoted a much larger project initially called Canyon Ridge Mall. During the same period, other developers proposed competing centers nearby, creating a complicated zoning and development environment. A separate proposal by Price Development Corporation encountered opposition from the neighboring Green Acres subdivision and became the subject of a lengthy dispute with the city. Price Development eventually acquired the Canyon Ridge Mall site from General Growth Properties and submitted a smaller plan. The Twin Falls City Council approved the revised project in February 1984. The development was subsequently named Magic Valley Mall, and its proposed department-store lineup evolved as potential anchors were recruited. Shopko announced in 1985 that it would anchor the mall, while The Bon Marché and JCPenney were confirmed as additional department-store tenants. Construction began on August 21, 1985. Shopko opened on October 13, 1986, followed by JCPenney and other tenants on October 29. The Bon Marché opened in July 1987. The property expanded its retail and entertainment role over subsequent decades. Sears relocated from downtown Twin Falls to the mall in 1989, and Lamonts joined the anchor lineup in 1992 before closing in 1996. A neighboring strip center opened in 1995 with Barnes & Noble as an anchor. The former Lamonts space was later reused for a discount cinema, first operated as Reel Theaters and later renamed Odyssey Theater. The Bon Marché brand transitioned to Bon-Macy's in 2003 and became Macy's in 2005. The mall's later history has been shaped by anchor-store closures, replacements, and entertainment investment. Cinema West replaced the older six-screen Odyssey Theater with the larger Magic Valley Cinema 13, which opened in May 2012. Macy's announced in 2017 that it would leave when its lease expired, and the store closed in early 2018. Sears announced its closure in January 2018, and its former building was subsequently selected for a Kohl's store. Hobby Lobby replaced the former Macy's location in September 2018. Shopko announced its nationwide closure plans in February 2019 and shut its Magic Valley Mall location in May of that year. Kohl's opened in the former Sears building on May 11, 2020. The current anchor lineup identified in reference material consists of JCPenney, Hobby Lobby, Kohl's, and Magic Valley Cinema 13. As a physical retail destination, Magic Valley Mall's role is primarily regional rather than national: it combines large-format stores with specialty shops and a cinema, and its tenant mix has changed over time in response to department-store consolidation, bankruptcies, lease decisions, and changing consumer habits.
History
Planning for a regional shopping mall in Twin Falls began in February 1979, when Lewis Douglas Co. proposed a development on land owned by farmer Oren Boone at the northeast corner of Blue Lakes Boulevard and Pole Line Road. General Growth Properties acquired the site in March 1980 and proposed Canyon Ridge Mall, a large center expected to include several department stores and approximately 90 specialty shops. Other developers also pursued mall projects in the vicinity, and local zoning decisions became central to the area's retail development. In 1981, Price Development Corporation sought approval for another mall on a 30-acre site south of the Canyon Ridge location. Nearby residents, including those in the Green Acres subdivision, opposed the proposal. The Twin Falls City Council denied the requested zoning change, leading to a court dispute that lasted roughly two years. In September 1983, Price abandoned its original site and acquired the Canyon Ridge Mall property from General Growth Properties. Its revised proposal was smaller, with approximately 450,000 square feet and four department-store anchors. The city approved the new plan in February 1984. The project was renamed Magic Valley Mall as anchor negotiations progressed. ZCMI was considered but was no longer a likely tenant by March 1985. Shopko announced in May 1985 that it would anchor the mall as part of a broader Idaho expansion. The Bon Marché and JCPenney were later confirmed as additional anchors, with both retailers relocating from downtown Twin Falls; JCPenney also planned to close its Jerome store in connection with its new mall location. Price Development broke ground on August 21, 1985. Shopko began operating on October 13, 1986, and JCPenney and other smaller tenants opened on October 29. The Bon Marché joined the mall on July 30, 1987. The anchor mix continued to evolve. Sears announced in November 1988 that it would move from downtown Twin Falls to the mall, opening on August 2, 1989. Lamonts became a fifth anchor in February 1992 but closed in December 1996. A neighboring strip center was built in 1995, with Barnes & Noble as an anchor. The former Lamonts premises were converted into a six-screen discount cinema, Reel Theaters, in September 1998. Interstate Amusements acquired the theater in May 2000 and renamed it Odyssey Theater. The Bon Marché underwent two brand transitions: it became Bon-Macy's in August 2003 and a full Macy's store in January 2005. In the entertainment segment, Cinema West announced in March 2011 that it would replace Odyssey Theater with a larger cinema complex. Odyssey closed in September 2011, and Magic Valley Cinema 13 opened in May 2012. The mall experienced substantial anchor turnover in the late 2010s. Macy's announced on August 1, 2017, that it would not renew its lease and closed the store in early 2018. Sears announced on January 4, 2018, that its store would close in April. Hobby Lobby took over the former Macy's space in September 2018. Shopko announced on February 6, 2019, that it would close its store, which shut on May 12. On August 5, 2019, Kohl's confirmed plans to open in the former Sears building. The Kohl's store opened on May 11, 2020. Reference material identifies JCPenney, Hobby Lobby, Kohl's, and Magic Valley Cinema 13 as the mall's current anchor or principal large-format occupants.
- 2020
Kohl's opens
[1]Kohl's opened in the former Sears building on May 11.
- 2018
Hobby Lobby replaces Macy's
[1]Hobby Lobby opened in the former Macy's space in September.
- 2012
Magic Valley Cinema 13 opens
[1]A new 13-screen cinema replaced the former Odyssey Theater.
- 2005
Bon-Macy's becomes Macy's
[1]The Bon Marché's successor branding completed its transition to Macy's.
- 1995
Adjacent strip center is developed
[1]A neighboring strip mall opened with Barnes & Noble as an anchor.
- 1992
Lamonts joins the anchor lineup
[1]Lamonts was added as a fifth anchor, although it later closed in 1996.
- 1989
Sears relocates to the mall
[1]Sears opened its relocated Twin Falls store at Magic Valley Mall on August 2.
- 1987
The Bon Marché opens
[1]The Bon Marché opened at the mall on July 30.
- 1986
Mall opens
[1]Shopko opened on October 13, followed by JCPenney and other tenants on October 29.
- 1985
Construction begins
[1]Groundbreaking for Magic Valley Mall took place on August 21, 1985.
Products and positioning
A regional enclosed shopping mall serving Twin Falls and the surrounding Magic Valley area, combining department stores, specialty retail, home and craft goods, and multiplex entertainment.
Department store · 1986
JCPenney
A longstanding department-store anchor offering apparel, footwear, accessories, home merchandise, beauty products, and related services. JCPenney was among the mall's opening anchors and relocated from downtown Twin Falls as part of the mall's original development.
Arts, crafts, and home décor retailer · 2018
Hobby Lobby
A large-format arts-and-crafts and home-decor retailer occupying the former Macy's space. Its merchandise typically includes craft materials, seasonal decorations, fabric, framing, floral supplies, and home furnishings.
Department store · 2020
Kohl's
A department-store anchor selling clothing, footwear, accessories, home goods, beauty products, and other general merchandise. Kohl's occupies the former Sears building and opened at the mall in 2020.
Multiplex cinema · 2012
Magic Valley Cinema 13
A 13-screen movie theater serving as the mall's principal entertainment anchor. It replaced the smaller Odyssey Theater after that venue closed in 2011.
Brand decisions
2019
Shopko store closureOtherBackground
Shopko announced that it would close its Magic Valley Mall location during its broader store-closure program.
Action taken
The Shopko store closed on May 12, 2019.
Aftermath
The closure ended the tenure of one of the mall's original 1986 anchors and further changed the property's department-store mix.
2018
Sears closes and Kohl's is selected as replacementStrategyBackground
Sears announced the closure of its mall store, which had operated at the site since 1989.
Action taken
The Sears store closed in April 2018, and Kohl's later confirmed plans to open in the former Sears building.
Aftermath
Kohl's opened in the building on May 11, 2020, preserving a large-format department-store use at the mall.
2017
Macy's exits the mallStrategyBackground
Macy's announced that it would not renew its lease at the property.
Action taken
The Macy's store closed in early 2018, creating a vacant department-store anchor space.
Aftermath
Hobby Lobby subsequently took over the former Macy's location in September 2018.
2011
Replacement of Odyssey Theater with a larger cinemaProduct launchBackground
The existing six-screen discount theater had become an established entertainment component of the mall, but Cinema West announced plans for a larger complex.
Action taken
Odyssey Theater closed in September 2011 and was replaced by Magic Valley Cinema 13, which opened in May 2012.
Aftermath
The mall gained a larger multiplex offering and retained cinema-based traffic after the older theater's closure.
Sources2 sources
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