Magic Towne House
Magic Towne House was a New York City magic-entertainment venue that combined live performances, a children's theater, birthday events, and a magic shop.
Last updated August 26, 2026
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Overview
Magic Towne House was a dedicated magic-entertainment venue located at 1026 Third Avenue near 61st Street on Manhattan's Upper East Side, next to Bloomingdale's. Operating during the 1970s and 1980s, it occupied three floors and presented magic for both adults and children. Its programming included cabaret-style performances, close-up magic, children's theater, birthday parties, and a modern magic shop, giving the establishment a broader role than that of a conventional stage venue. The venue was originally opened by Eddie Davis and was subsequently taken over and directed by professional magicians Dorothy Dietrich and Dick Brooks, also identified in accounts as Ray Carter and John Bravo. Dietrich and Brooks were involved in the management and artistic direction of its activities and also performed there. Their programming combined established names with less familiar performers, helping make the venue a recurring showcase for the New York magic community. Magic Towne House became known for presenting some of the longest continuously running magic shows in New York City's history. Its location in a prominent Upper East Side shopping district, its advertisements in New York publications such as The Village Voice and the New York Post, and its mixture of entertainment and retail offerings helped it reach both dedicated magic enthusiasts and general audiences. The venue also arranged gala children's birthday parties and provided programming intended for patrons of different ages. A central part of its identity was its role as an incubator for young and emerging magicians. New performers could appear after the principal acts, giving them practical stage experience and exposure to a public audience. Performers associated with early opportunities at the venue include Robert Baxt, Jeff McBride, Otto and George, Johnny Ace Palmer, and Rocco Silano. At the same time, the house hosted recognized performers and researchers including Harry Blackstone Jr., Milbourne Christopher, Daryl, Fantasio, Frank Garcia, Walter B. Gibson, Lou Lancaster, Max Maven, James Randi, David Roth, Darwin Ortiz, George Schindler, and Slydini. The venue also contributed to the revival of performers outside conventional magic programming. Dick Brooks sought out Brother Theodore, whose career had declined, and helped bring him to the Magic Towne House for several seasons of midnight shows. Brother Theodore subsequently returned to wider television and film visibility, including an appearance on The Tomorrow Show hosted by Tom Snyder and later screen work. Magic Towne House eventually closed, although the available reference material does not establish an exact closing year. Its legacy continued through later New York magic initiatives. After the venue's closure, Michael Chaut and Peter Samelson developed Monday Night Magic with Frank Brents, Todd Robbins, and Jamy Ian Swiss. That later series was not the same business, but it reflected the continuing demand for recurring professional magic performances in New York City. Magic Towne House is therefore remembered both as a prominent Upper East Side entertainment destination and as a training and showcase platform for several generations of magicians.
History
Magic Towne House emerged in New York City during the period when dedicated magic venues were uncommon but widely desired by professional performers and enthusiasts. It was established at 1026 Third Avenue, near 61st Street on the Upper East Side, in a prominent location beside Bloomingdale's. The establishment occupied three floors and was designed to support several forms of magic-related activity rather than a single theatrical format. Eddie Davis originally opened the venue. It was later taken over by Dorothy Dietrich and Dick Brooks, two professional magicians who managed and directed its activities while also appearing on its programs. Brooks is associated in historical descriptions with the names Ray Carter and John Bravo. Under their direction, the Magic Towne House offered adult cabaret entertainment, close-up magic, children's theater, family events, birthday parties, and a modern magic shop. This combination allowed the venue to serve both specialist audiences and families visiting the Upper East Side. During the 1970s and 1980s, Magic Towne House developed a reputation as one of New York's leading recurring magic showcases. It was described as presenting some of the city's longest continuously running magic shows and promoted its programs in local newspapers, including The Village Voice and the New York Post. The venue's schedule brought together established professionals and newer performers. Among the recognized figures associated with its programs were Harry Blackstone Jr., Milbourne Christopher, Daryl, Fantasio, Frank Garcia, Walter B. Gibson, Lou Lancaster, Max Maven, James Randi, David Roth, Darwin Ortiz, George Schindler, and Slydini. The house's importance extended beyond its headline acts. One of its stated purposes was to help develop future generations of magicians. Less-established performers were given opportunities to appear after the principal shows, creating a practical route into professional performance. Robert Baxt, Jeff McBride, Otto and George, Johnny Ace Palmer, and Rocco Silano are among the performers identified with early opportunities at the venue. This made the Magic Towne House an informal school and networking hub as well as a commercial entertainment site. Its programming also included performers whose work crossed the boundaries of magic, comedy, and theatrical nightlife. Dick Brooks located Brother Theodore and brought him to the venue for several seasons of midnight shows. The engagement helped restore attention to Brother Theodore, who later appeared on Tom Snyder's The Tomorrow Show and in a series of television and film productions. The Magic Towne House eventually ceased operations. The available account does not specify its precise closing date, but places its active period in the 1970s and 1980s. Its influence continued indirectly in later New York magic programming. Following the closure, Michael Chaut and Peter Samelson developed Monday Night Magic with Frank Brents, Todd Robbins, and Jamy Ian Swiss. That subsequent series carried forward the idea of regular, professionally curated magic performances in New York, though it was a separate undertaking. The venue's historical legacy rests on three related achievements: it made magic a recurring public attraction in a major New York neighborhood; it offered a platform to both famous and emerging performers; and it demonstrated that a magic business could combine theater, cabaret, retail, and family programming under one identity.
- 1980
Later operating period
[1]Magic Towne House remained active during the 1980s before eventually closing; the exact closing year is not established in the reference.
- 1970
Expansion as a public magic showcase
[1]The three-floor venue operated as a recurring magic destination with adult cabaret, children's theater, family events, and a magic shop.
- 1970
Incubator for emerging performers
[1]The venue gave newer magicians opportunities to perform after established acts, contributing to the development of later professionals.
Venue opened by Eddie Davis
[1]Eddie Davis opened the Magic Towne House at 1026 Third Avenue in Manhattan's Upper East Side.
Products and positioning
A multi-floor New York magic house positioned between a professional cabaret, a family entertainment venue, a performer-development stage, and a specialist magic shop.
Live entertainment
Live magic shows
The core offering was recurring live magic presented in a dedicated New York venue. Programs included close-up magic, stage magic, demonstrations of mentalism and ESP-related effects, and appearances by both established professionals and newer performers. The schedule helped make Magic Towne House one of the city's notable continuous magic-show destinations during its operating period.
Family entertainment
Children's theater
Magic Towne House maintained programming for children and family audiences alongside its adult cabaret activities. The children's theater broadened the venue's appeal beyond specialist magic enthusiasts and supported organized celebrations, including gala birthday parties.
Specialty retail
Magic shop
A modern magic shop formed part of the Magic Towne House experience. It connected the venue's performances with the retail side of the hobby, serving visitors interested in magic effects, equipment, and related specialist merchandise. The available reference does not provide a detailed product catalogue.
Late-night entertainment
Midnight shows
The venue hosted late-night programming in addition to its regular shows. Several seasons featuring Brother Theodore are specifically associated with the Magic Towne House and represented a crossover between magic-house nightlife, comedy, and theatrical performance.
Sources1 sources
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