Mage Solar
Mage Solar is a German photovoltaic company supplying solar modules, mounting systems, inverters, and related planning and installation services.
Last updated August 25, 2026
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Overview
Mage Solar, formally Mage Solar AG and styled as MAGE SOLAR, was a German photovoltaic business headquartered in Ravensburg. Established in 2007 as a limited company, it developed a business around the components and services required to design and build photovoltaic installations. Its offering included polycrystalline and monocrystalline solar modules, mounting systems, inverters, and support services such as installation planning. This positioned the company as a systems-oriented solar supplier rather than solely a module label. The business belonged to the Mage Group. In spring 2011, Mage Solar changed its legal form from a limited company to a stock corporation. It was described as a wholly owned subsidiary of Mage Industrie Holding AG, based in Reutlingen, and therefore part of a wider industrial group founded more than 35 years earlier by Manfred Gehring. The company reported six subsidiaries in Germany and abroad and a workforce of approximately 160 employees in the source material. Mage Solar pursued an international operating model during the expansion phase of the photovoltaic industry. Its markets and subsidiaries covered Germany, the United States, Italy, France, the Czech Republic, Turkey, China, the Benelux countries, Spain, Slovakia, the United Kingdom, Greece, North Africa, Australia, and the Middle East. The international strategy emphasized German-style control and standardization of business processes. This approach was intended to provide consistency across markets, although the company’s international profile also encountered the practical difficulties of applying a tightly regimented operating model in countries with different commercial traditions. The United States became an important part of this expansion. In 2010, Mage Solar and its American subsidiary established a presence in Dublin, Georgia. A Solar Academy opened there in early 2011 as an educational initiative aimed at supporting photovoltaic training in the United States and the wider American market. The Dublin site also began manufacturing modules in March 2011. The US operation was subsequently discontinued in 2013, marking a retreat from that particular manufacturing and local operating footprint. Brand visibility was supported through sports sponsorship. From the beginning of the 2011–12 Bundesliga season, Mage Solar was a premium partner of German football club SC Freiburg. Freiburg’s stadium was officially renamed Mage Solar Stadium in January 2012. The company also expanded its sponsorship activity internationally in 2012 by becoming a premium partner of Belgian club RSC Anderlecht. These partnerships connected the brand with renewable-energy messaging and prominent sporting institutions while the company was building its international presence. The available reference material documents Mage Solar’s formation, corporate restructuring, product scope, international expansion, US manufacturing initiative, sponsorships, and the closure of its Dublin operation. It does not establish the company’s current ownership beyond the historical Mage Industrie Holding relationship, its present operating status, later financial performance, or a current executive team. Those points therefore remain unconfirmed in this dossier.
History
Mage Solar was created in 2007 as a German limited company focused on photovoltaic technology and system supply. Its business model covered both hardware and project support: it supplied polycrystalline and monocrystalline modules, mounting equipment, inverters, and services connected with installation planning. This broad scope allowed the company to participate in photovoltaic projects beyond the sale of an individual solar panel. The company was integrated into the Mage Group through Mage Industrie Holding AG in Reutlingen. The group had been established more than 35 years before the reference account by Manfred Gehring. Mage Solar was described as wholly owned by the holding company and as having six subsidiaries in Germany and other countries. By the period covered by the source material, it employed about 160 people. In spring 2011, its conversion into a stock corporation created Mage Solar AG and represented a significant formal step in its corporate development. During the expansion of the photovoltaic market, Mage Solar developed a substantial international profile. It operated or maintained activities across Europe, North America, Asia, the Middle East, North Africa, and Australia. The documented markets included the United States, Italy, France, the Czech Republic, Turkey, China, the Benelux region, Spain, Slovakia, the United Kingdom, Greece, North Africa, Australia, and the Middle East. The company sought to apply a highly controlled and standardized German operating model across these markets. The source describes this approach as offering operational advantages while also creating disadvantages where local business practices differed from the company’s preferred methods. The United States was a notable element of the international strategy. Mage Solar and its US subsidiary established a presence in Dublin, Georgia, in 2010. In early 2011 they opened a Solar Academy there, presenting education and workforce development as part of the company’s contribution to the emerging American photovoltaic sector. Manufacturing followed in March 2011, when the site began producing solar modules. The initiative was relatively short-lived: operations in Dublin were discontinued in 2013. The available material does not explain whether the closure resulted from financial, strategic, market, or operational factors. Mage Solar also invested in brand-building through sports. It became a premium partner of SC Freiburg at the start of the 2011–12 Bundesliga season. In January 2012 the club’s stadium received the Mage Solar Stadium name, giving the brand prominent visibility in Germany. During 2012 the company extended its football sponsorship portfolio beyond Germany by becoming a premium partner of RSC Anderlecht in Belgium. These partnerships coincided with the period in which Mage Solar was presenting itself as an internationally active solar systems company. The supplied sources do not provide a documented later corporate history, current executive roster, present ownership changes, financial results, or a confirmed active or defunct status. Accordingly, this dossier records the historical structure and activities that are supported by the references and leaves current-status questions open.
- 2013
Dublin operations discontinued
[1]Mage Solar ends operations at its Dublin, Georgia location.
- 2012
Mage Solar Stadium naming begins
[1]SC Freiburg’s stadium is officially given the Mage Solar Stadium name in January.
- 2012
RSC Anderlecht partnership announced
[1]Mage Solar expands its sports sponsorship internationally by becoming a premium partner of RSC Anderlecht.
- 2011
Corporate conversion and US education initiative
[1]Mage Solar becomes a stock corporation in spring, opens a Solar Academy in Georgia, and begins module manufacturing at the US site in March.
- 2011
SC Freiburg premium partnership begins
[1]Mage Solar becomes a premium partner of SC Freiburg at the beginning of the 2011–12 Bundesliga season.
- 2010
US presence established in Dublin, Georgia
[1]Mage Solar and its American subsidiary establish operations in Dublin, Georgia, expanding the company’s North American presence.
- 2007
Mage Solar is established
[1]Mage Solar is founded as a limited company in Germany to supply photovoltaic modules, system components, and related services.
Products and positioning
A German photovoltaic systems supplier combining solar modules and balance-of-system components with planning and installation support, and historically presenting German engineering and process discipline as part of its international proposition.
Solar modules
Polycrystalline photovoltaic modules
Mage Solar’s documented product range included polycrystalline photovoltaic modules for electricity-generating solar installations. They formed part of a broader system portfolio that also included mounting equipment, inverters, and planning support. The supplied sources do not identify particular module series, ratings, technical specifications, or current availability.
Solar modules
Monocrystalline photovoltaic modules
The company also supplied monocrystalline photovoltaic modules. These modules were positioned alongside polycrystalline products within Mage Solar’s photovoltaic systems business. No specific product generation, model names, efficiency figures, warranties, or market status are established by the available reference material.
Balance-of-system equipment
Photovoltaic mounting systems
Mage Solar provided mounting systems used to support photovoltaic modules in solar installations. The offering complemented the company’s module and inverter portfolio and supported its positioning as a systems supplier. The sources do not specify whether the systems served roof-mounted, ground-mounted, or other installation formats.
Photovoltaic electrical equipment
Solar inverters
Solar inverters were among Mage Solar’s documented system components. Inverters convert the electricity generated by photovoltaic modules into a form suitable for use or grid connection. The available material does not identify manufacturers, model families, power ranges, or whether the products were proprietary or sourced from partners.
Solar services
Installation planning services
In addition to physical equipment, Mage Solar offered services such as installation planning. This service element supported the company’s systems-oriented approach by connecting component supply with the preparation of photovoltaic projects. The supplied sources do not provide detailed information about engineering, construction, maintenance, or financing services.
Marketing campaigns
- 2012Mage Solar Stadium naming partnership
Germany
The SC Freiburg stadium was officially renamed Mage Solar Stadium in January 2012, giving the company a high-visibility naming association in German football.
Outcome. The naming arrangement is documented as part of Mage Solar’s premium partnership with SC Freiburg; the end date is not established in the supplied sources.
- 2012RSC Anderlecht premium partnership
Belgium
Mage Solar expanded its sports sponsorship program internationally by supporting Belgian football club RSC Anderlecht as a premium partner.
Outcome. The source confirms the partnership but does not document its duration, campaign metrics, or subsequent renewal.
- 2011SC Freiburg premium partnership
Germany
Mage Solar became a premium partner of SC Freiburg from the beginning of the 2011–12 Bundesliga season, linking the photovoltaic brand with a prominent German football club.
Outcome. The partnership included stadium naming rights, with the venue officially becoming Mage Solar Stadium in January 2012.
Brand decisions
2013
Discontinuation of Dublin operationsStrategyBackground
Mage Solar had used its Dublin, Georgia site for local operations, photovoltaic education, and module manufacturing.
Action taken
The company discontinued operations at the Dublin location.
Aftermath
The closure ended the documented US site presence, but the supplied sources do not establish its effect on the wider company or international network.
2011
Conversion into a stock corporationStrategyBackground
Mage Solar had operated as a limited company since its establishment in 2007.
Action taken
In spring 2011, the company changed its legal form and became Mage Solar AG.
Aftermath
The available sources do not state the financial, governance, or fundraising consequences of the conversion.
2011
US education and manufacturing expansionStrategyBackground
Mage Solar had established a presence in Dublin, Georgia, in 2010 as part of its international expansion.
Action taken
The company opened a Solar Academy in early 2011 and began manufacturing photovoltaic modules at the location in March.
Aftermath
The Dublin operation was discontinued in 2013. The sources do not explain the reasons or provide investment and production figures.
Recent events
- 2013
Mage Solar discontinues Dublin, Georgia operations[1]
Other
The company discontinued operations at its Dublin, Georgia location, ending the documented US manufacturing and operating presence at that site.
- 2012
Mage Solar Stadium naming partnership begins[1]
Campaign
The stadium of SC Freiburg was officially renamed Mage Solar Stadium in January 2012 as part of the company’s premium partnership with the club.
- 2012
Mage Solar expands international football sponsorship[1]
Campaign
Mage Solar became a premium partner of Belgian football club RSC Anderlecht as it broadened its international sponsorship activity.
- 2011
Mage Solar changes legal form to a stock corporation[1]
Other
Mage Solar changed from a limited company to Mage Solar AG, a stock corporation, during spring 2011.
- 2011
Mage Solar opens Solar Academy in Georgia[1]
Other
The company established a Solar Academy at its Dublin, Georgia location to support photovoltaic education in the United States and the wider American market.
- 2011
Mage Solar begins module manufacturing in the United States[1]
Product generation
Mage Solar started manufacturing photovoltaic modules at its US location in Dublin, Georgia.
Sources2 sources
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