Skip to content

MAG Shopping

Retailer / private label

UnclaimedRequest correction

MAG Shopping is a seaside shopping mall in João Pessoa, Brazil, opened in 1999 and known as the city's only mall on the waterfront.

Last updated September 28, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

MAG Shopping is a shopping mall located on the seafront of Praia de Manaíra in João Pessoa, Paraíba, Brazil. It was founded by entrepreneurs Delano, Gustavo and Dr. Manuel Alceu Gaudêncio and opened on 21 December 1999. The mall is described as the only shopping centre in the city located right by the sea, combining retail with leisure, culture and entertainment in a setting that connects the urban environment with the natural beauty of the ocean. The mall offers a mix of 107 stores covering fashion, technology, decoration and more, alongside restaurants and cafeterias, exclusive services and everyday conveniences. It has a parking lot with 385 spaces. Its tenant mix includes well-known national and international brands such as McDonald's, Selfit Academia, Mormaii, Vertuário Azul, Cargo Express, New Era, Spoleto, Acium Joias e Relógios, PandaPool, LOccitane and Avatim, as well as local services like Fiolaser Estética. The mall also operates a cinema, with a programme of films shown regularly. Beyond shopping, MAG Shopping positions itself as a cultural and experiential destination. It invests in projects that bring art, music, cinema and learning opportunities to the public, aiming to be a stage that values local and national talent. The mall hosts events and offers merchandising and leasing opportunities for kiosks, stores and rooms. Its stated mission is to create connections and inspire emotions, with a commitment to looking to the future and reinventing itself to meet visitor expectations. MAG Shopping is located in João Pessoa, the capital of Paraíba state in northeastern Brazil. The mall's seaside location on the Manaíra beachfront is a key differentiator, providing an environment where the ocean meets a vibrant and welcoming space. The mall attracts a large daily public, making it an attractive scenario for investment, according to its own promotional materials.

History

MAG Shopping was founded by entrepreneurs Delano, Gustavo and Dr. Manuel Alceu Gaudêncio, who turned a dream into reality on 21 December 1999. The mall was conceived as a unique space designed to connect people, promote enriching experiences and celebrate the union between the urban and the natural. It is located on the seafront of Praia de Manaíra in João Pessoa, Paraíba, Brazil, making it the only shopping centre in the city situated right by the sea. From its opening, MAG Shopping aimed to offer an experience that combines leisure, culture and entertainment in harmony with nature, inspired by its proximity to the ocean. Over the years, the mall has continued to reinvent itself to meet the expectations of visitors seeking the best. Its structure includes a mix of 107 stores spanning fashion, technology, decoration and more, as well as restaurants and cafeterias, exclusive services and everyday conveniences, and a spacious parking lot with 385 spaces. The mall has also invested in cultural projects, bringing art, music, cinema and learning moments to the public. It seeks to be a stage that values local and national talent, enriching daily life and promoting memorable encounters. Its cinema regularly shows a programme of films, and the mall hosts events and offers merchandising and leasing opportunities. Today, MAG Shopping attracts a large daily public, positioning itself as an ideal scenario for investment. Its commitment is to look to the future while maintaining its unique seaside concept and its role as a vibrant and welcoming space where the beauty of the ocean meets urban life.

  • MAG Shopping opened on 21 December 1999, founded by Delano, Gustavo and Dr. Manuel Alceu Gaudêncio.

Products and positioning

The only seaside shopping mall in João Pessoa, combining retail, leisure, culture and entertainment in harmony with nature.

  • Cinema

    The mall operates a cinema with a regular programme of films.

  • Retail stores

    A mix of 107 stores covering fashion, technology, decoration and more.

  • Restaurants and cafeterias

    Dining options that make any meal more special.

  • Parking

    Spacious parking with 385 spaces.

Sources3 sources

Cite this profile: Cite the canonical profile. /brand-wiki/mag-shopping · Editorial policy · How profiles are compiled