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Maestro Dobel

Maestro Dobel is a family-owned Mexican tequila brand known for innovation, including the original Cristalino tequila.

Last updated September 28, 2026

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Overview

Maestro Dobel is a Mexican tequila brand that traces its heritage to 11 generations of tequila-making. The brand is family-owned and operates from Jalisco, Mexico, the heart of tequila production. It positions itself as a premium, innovative tequila crafted for those who appreciate sophistication and quality. The portfolio includes a range of expressions such as Dobel Blanco, Dobel Reposado, Dobel Añejo, Maestro Dobel Diamante Cristalino, Dobel 50 Cristalino Extra Añejo, Dobel Tahona Blanco, Dobel Pavito, and Dobel Humito. Maestro Dobel is credited with creating the first Cristalino tequila, Diamante, and the world's first smoked tequila, Humito. The brand emphasizes traditional methods, such as the tahona stone-crushing process, and uses 100% blue Weber agave. Its products are available in the United States and other markets, with online sales fulfilled by licensed retailers. The brand also engages in community support, with profits from Dobel Tahona funding education programs in Tequila, Mexico.

History

Maestro Dobel is a family-owned tequila brand with a heritage spanning 11 generations of tequila production. The brand is based in Jalisco, Mexico, and is known for its innovative approach to tequila-making. It introduced Maestro Dobel Diamante, the original Cristalino tequila, which is a blend of Reposado, Añejo, and Extra Añejo tequilas filtered to remove color. The brand also created Dobel Humito, the world's first smoked tequila, and Dobel Pavito, the first tequila to use pechuga (a traditional method involving chicken breast). Maestro Dobel emphasizes traditional techniques such as the tahona stone-crushing process, as seen in Dobel Tahona Blanco, which uses 100% organic blue Weber agave and wild yeast. The brand's portfolio includes Blanco, Reposado, Añejo, and Extra Añejo expressions, with a focus on quality and craftsmanship. Maestro Dobel products are available in the United States and other markets, with online sales fulfilled by licensed retailers. The brand supports community and education programs in Tequila, Mexico, through profits from Dobel Tahona.

Products and positioning

Premium, innovative tequila crafted for sophistication and quality, blending tradition with modern techniques.

  • Dobel Blanco

    100% agave, water, and yeast. Double-distilled for smoothness. 40% ABV.

  • Dobel Reposado

    Aged in American white oak for rich, smooth character.

  • Dobel Añejo

    Blend of several vintages, aged in new roasted American white oak barrels. 40% ABV.

  • Maestro Dobel Diamante Cristalino

    The original Cristalino tequila.

  • Dobel 50 Cristalino Extra Añejo

    The world's first Extra Añejo Cristalino tequila.

  • Dobel Tahona Blanco

    100% organic, tahona stone-crushed. 40.5% ABV. Profits support community programs.

  • Dobel Humito

    The world's first smoked tequila.

  • Dobel Pavito

    First-of-its-kind tequila to use pechuga.

Recent events

  • PGA TOUR announces partnership with Maestro Dobel Tequila[5]

    Reported:

    The PGA TOUR announced a multi-year partnership with Maestro Dobel Tequila, naming it the first Official Tequila of the PGA TOUR and PGA TOUR Champions. The partnership includes tournament activations, pouring at hospitality and concession locations, retail displays and advertising.

Sources5 sources

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