Madura Tea Estates
Australian tea estate and brand founded in 1978, growing and blending tea on its Northern New South Wales plantation.
Last updated September 26, 2026
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Overview
Madura Tea Estates is an Australian tea grower, blender and packer based on a 250,000-bush estate near Murwillumbah in Northern New South Wales. Founded in 1978 by third-generation tea planters Michael and Norma Grant-Cook, the company pioneered sustainable tea plantations in Australia and has built a vertically integrated operation that combines estate-grown leaf with hand-selected teas from around the world. The name 'Madura' is Tamil for 'Paradise', reflecting the lush rainforest setting of the plantation. The brand sells a broad range of black, green, organic, herbal, chai and gift teas, with flagship products including the Premium Blend and Green Tea in tea bags and loose-leaf formats. Madura was an early mover in the Australian green tea market, having pioneered green tea in the country in the late 1970s. By 2000, its packing facility was recognised as one of the most advanced in the Southern Hemisphere, and the company has won multiple awards for freshness and flavour. Madura positions itself on purity, sustainability and Australian provenance. Its tea bags are 100% plastic-free and plant-based, and its packaging is fully recyclable. The company employs more than fifty staff from the surrounding region and continues to operate as a private, family-founded business. Its products are sold primarily in Australia through supermarkets, health food stores and its own online shop.
History
Madura Tea Estates was founded in 1978 when third-generation tea planters Michael and Norma Grant-Cook selected a site on the outskirts of Murwillumbah in Northern New South Wales. Recognising the potential of the fertile, rainforest-fringed land, they began laying the foundations of what would become one of Australia's earliest sustainable tea plantations. Their vision was to produce the perfect brew by blending Australian-grown tea with the finest hand-selected teas from around the world. The estate, named 'Madura' — Tamil for 'Paradise' — grew to comprise approximately 250,000 tea bushes. In the late 1970s, Madura pioneered green tea in Australia, introducing a product category that was then largely unfamiliar to Australian consumers. Through the 1980s and 1990s, the company expanded its range and invested in processing and packing capabilities. By the year 2000, its facility was recognised as one of the most advanced tea packing facilities in the Southern Hemisphere, and its innovations in packaging helped cement a reputation for quality, earning multiple awards for freshness and flavour. The Grant-Cook legacy of purity and sustainability has endured. The company employs more than fifty staff from the surrounding region and continues to operate its estate and packing operations in Northern New South Wales. In recent years, Madura has emphasised environmental responsibility, making its tea bags 100% plastic-free and plant-based and its packaging fully recyclable. It has also expanded its range to reflect evolving consumer tastes, adding organic, herbal, chai and gift lines alongside its traditional black and green teas.
- 2000
Madura's packing facility recognised as one of the most advanced in the Southern Hemisphere.
- 1978
Madura Tea Estates founded by Michael and Norma Grant-Cook near Murwillumbah, New South Wales.
- 1970
Madura pioneered green tea in Australia in the late 1970s.
Products and positioning
Purity, sustainability and Australian estate-grown provenance.
Premium Blend 200g Leaf Tea
Flagship black tea blend in loose-leaf format.
Premium Blend 50 Tea Bags
Rich, full-bodied black tea in convenient tea bags.
Green Tea 50 Tea Bags
Calming blend of high-quality leaves from South Asia.
Leaves of Peppermint 40 Leaf Tea Pyramid Bags Refill Pouch
Herbal peppermint tea in pyramid bags.
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