Madup

Madup (매드업) is a South Korean AI marketing company that positions itself as a growth partner for brands. According to its official website, the company operates across performance marketing, branding, creative, content, CRM, and AI, offering integrated digital marketing services. Its performance marketing practice builds creative strategies through sophisticated data analysis and delivers high-efficiency ad creatives that reflect the latest digital trends. On the branding side, Madup proposes and executes IMC campaign strategies based on data and digital media insights to communicate a brand's core values effectively. Madup also emphasizes generative AI, using it across copy, image, and video creative to improve productivity and produce new, diverse styles of assets. Its short-form and content team plans and produces content directly, from light short-form videos to informative Instagram cartoons, to engage target audiences and convey brand messages. The company says it works with top experts in performance marketing, branding, creative, content, CRM, and AI to drive steep client growth. A key proof point cited by Madup is that 10 of South Korea's 14 unicorn companies (startups valued at over 1 trillion won) have chosen Madup. The company also states it has an AI/development organization of about 50 people and is innovating digital marketing based on AI. It reports handling approximately 222 billion won in gross transaction volume in 2023 and expects about 350 billion won in 2024. Madup also says it holds premium partnerships with major media companies including Naver, Kakao, Google, and Meta, and has accumulated strong results across performance, branding, content, and CRM. Madup's recent news highlights include being selected as a Naver Search Advertising Partner in 2024, being selected as a Kakao KPP Program partner in 2024, and winning a bronze award in the creative category at the 2023 Korea Digital Advertising Awards. The company is privately held and based in South Korea.

Madup (매드업) is a South Korean AI marketing company. While the exact founding date is not provided in the available evidence, the company has established itself as a significant player in the Korean digital marketing industry. Its official website describes Madup as an AI marketing company that creates business impact by combining performance-driven strategy, creative execution, and AI technology across performance, tech, branding, content, and CRM. Madup has built partnerships with major media platforms. It states that it holds premium partnerships with Naver, Kakao, Google, and Meta, enabling it to deliver results across all areas of digital marketing. In 2024, Madup was selected as a Naver Search Advertising Partner and as a Kakao KPP Program partner, reinforcing its standing with Korea's leading digital platforms. The company has also gained recognition for its creative work. In 2023, Madup won a bronze award in the creative category at the Korea Digital Advertising Awards. Its client roster reportedly includes 10 of South Korea's 14 unicorn companies, a testament to its appeal among high-growth startups. Madup reports handling approximately 222 billion won in gross transaction volume in 2023 and expects about 350 billion won in 2024, indicating rapid growth. The company also maintains an AI and development organization of about 50 people, underscoring its focus on technology-driven marketing solutions.

• Madup wins Bronze in Creative category at 2023 Korea Digital Advertising Awards

• Madup selected as 2024 Naver Search Advertising Partner

• Madup selected as 2024 Kakao KPP Program partner

AI marketing company driving innovative growth through performance, tech, branding, content, and CRM.

• Performance Marketing

  Data-driven creative strategies and high-efficiency ad creatives reflecting digital trends.

• Branding & IMC

  IMC campaign strategies based on data and digital media insights to communicate brand values.

• Generative AI Creative

  Use of generative AI across copy, image, and video to improve productivity and create diverse styles.

• Short-form & Content

  In-house planning and production of short-form videos and Instagram cartoons to engage audiences.

• CRM

  Customer relationship management services as part of integrated digital marketing.

1. 1Madup Official Websitemadup.com
2. 2Wikidata entry for Madupwikidata.org