Skip to content

Madison Square Stadium 1-12

Madison Square Stadium 1-12 is a Touchstar Cinemas movie theater in Huntsville, Alabama, offering stadium seating, digital projection and an expanded in-seat food menu.

Last updated September 28, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Madison Square Stadium 1-12 is a movie theater in Huntsville, Alabama, United States, operated as part of the Touchstar Cinemas circuit. It appears on the Touchstar Cinemas official website as "Madison Square Luxury Cinemas," one of the chain's four listed locations alongside Southchase 7, Spring Hill 8 and Sabal Palms Luxury Cinemas. The venue is a first-run multiplex whose name indicates twelve auditoriums, and it is positioned within the Touchstar group as a "luxury" cinema rather than a standard discount house. The theater's advertised amenities reflect the modern premium-cinema format: luxury power reclining chairs, an expanded food menu with delivery to the customer's seat, online ticket purchasing through the circuit's website, and DLP digital projection with 3D capability in all auditoriums. Touchstar Cinemas also promotes a loyalty rewards program that can be joined at the theater, earning free popcorn and tickets, and provides gift-card balance checking through its site. Madison Square Stadium 1-12 serves the Huntsville, Alabama market. Its branding ties it to the Touchstar Cinemas chain, which operates the website at sapphiremotionpictures.com and manages ticketing, rewards and advertising across its locations. The theater is an active, consumer-facing entertainment retail brand rather than a standalone corporate entity; ownership and operational control sit with the Touchstar Cinemas circuit.

History

Madison Square Stadium 1-12 is a movie theater located in Huntsville, Alabama, United States. It is operated within the Touchstar Cinemas circuit, whose official website lists it among its locations under the name "Madison Square Luxury Cinemas." The other locations shown on the same site are Southchase 7, Spring Hill 8 and Sabal Palms Luxury Cinemas, indicating a small regional chain rather than a national exhibitor. The theater's name, "Stadium 1-12," denotes a twelve-screen multiplex built in the stadium-seating style that became standard for American multiplexes from the 1990s onward. As presented on the Touchstar Cinemas website, the venue has been updated to a premium format: all auditoriums feature DLP digital projection and 3D, seating uses luxury power reclining chairs, and an expanded food menu is available with delivery to the customer's seat. These features place it in the "luxury cinema" tier that Touchstar uses to distinguish certain locations. Ticketing and customer programs are handled at the circuit level. Guests can purchase tickets online through the Touchstar Cinemas website, join a rewards program at the theater to earn free popcorn and tickets, and check gift-card balances online. The circuit also solicits advertising through the same site. No founding date, ownership change, or corporate listing for the theater itself is documented in the available evidence. It is best understood as an active, consumer-facing cinema brand operating under the Touchstar Cinemas umbrella in the Huntsville market.

Products and positioning

Premium "luxury" multiplex within the Touchstar Cinemas circuit, emphasizing reclining seating, in-seat dining and digital/3D presentation.

  • First-run film screenings

  • 3D screenings

  • In-seat food and beverage delivery

  • Loyalty rewards program

  • Gift cards

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/madison-square-stadium-1-12 · Editorial policy · How profiles are compiled