MadamePee

MadamePee is a French sanitation brand and product concept focused on improving access to toilets for women in public and event settings. Its central product is a mobile female urinal that is designed to operate without direct bodily contact, a connection to the water network, or a conventional sewer connection. The system is intended for locations such as music festivals, concerts, public celebrations, construction sites, parks and urban public spaces. The concept addresses a persistent inequality in public sanitation. Women often face longer queues and waiting times than men because conventional public toilet infrastructure generally provides fewer facilities relative to demand and requires more time per user. Earlier attempts to address this issue included portable individual urinals, unisex designs and cabin-based solutions, but the MadamePee approach combines a female-oriented urinal with mobility, privacy and urine collection. The idea was developed after Nathalie des Isnards reportedly missed part of a music-festival performance because of the time required to use the available toilets. She subsequently consulted designers, installation companies and psychologists in an effort to develop an industrially deployable solution. The resulting system was built around three main principles: it should be easy to install and remove; it should reduce water use and enable the collection of relatively pure urine for possible fertilizer applications; and it should provide an appropriate degree of privacy in different cultural and operational settings. MadamePee installations generally use lightweight cabins with doors and, depending on the setting, additional roof or screening arrangements. The urinal itself is designed to be contact-free and to limit odor retention. The company has pursued patents connected with the design and operation of its sanitation equipment. Rather than relying solely on direct ownership by event organizers, the brand has worked with mobile-sanitation rental and service providers to make its systems available for festivals and other temporary deployments. The brand has been used at events including Hellfest, Paris Plages and Solidays. Its deployment model also expanded beyond France to several European, North American and African markets. The COVID-19 period disrupted the outdoor events sector, which had been an important initial channel, but renewed festival activity from 2022 restored visibility for the product. At the same time, restrictions on access to cafés and other commercial premises reinforced demand for public toilet capacity in cities. Water scarcity and environmental concerns have further shaped the product narrative. Waterless toilets can be installed where connecting to drinking-water and sewer networks is difficult or expensive, while separated urine collection can support nutrient-recovery projects. French cities have experimented with permanent or semi-permanent MadamePee installations, although the scale, duration and commercial results of those experiments are not specified in the available reference material. The product family later expanded with misterPee, a male-oriented urinal introduced in 2022 using similar waterless, contact-free and non-sewer-connected principles. In 2023, MadamePee partnered with Satellite Industries, a major portable-sanitation company, to support availability at events and festivals. The brand was reported as sold to Satellite Industries in June 2026, after which Nathalie des Isnards was described as leading Satellite Industries' Public Access & Specialized Sanitation business unit. The available material does not provide transaction terms, valuation or detailed corporate structure.

MadamePee emerged from an effort to address the unequal experience of men and women using public toilets. At festivals and other crowded events, women commonly encounter longer lines and waiting periods, while conventional infrastructure is often dependent on fixed buildings, water supply and sewer connections. Portable and female-oriented urinals had existed in various forms before MadamePee, but the available reference material describes the brand as an attempt to combine those precedents into a mobile and commercially deployable system. The concept is associated with Nathalie des Isnards, who began looking for a solution after missing part of a music-festival performance because of time spent accessing toilets. She consulted designers, installation providers and psychologists, reflecting the fact that a female urinal is not only an engineering product but also a social and cultural intervention. Privacy, dignity, user acceptance and the different expectations surrounding unisex or cabin-based toilets were treated as important design considerations. MadamePee's system was developed around mobility, water independence and privacy. Units can be installed and removed for temporary events, while the absence of a water and sewer connection makes them suitable for locations where conventional utility infrastructure is unavailable or costly. The cabins can incorporate hinged doors and additional screening or roof elements. The urinal is intended to be used without direct contact and to avoid retaining odors. Patents were obtained for aspects of the urinal and related design features, although the available material does not identify all patent numbers or jurisdictions. The brand gained exposure through major public events, including Hellfest, Paris Plages and Solidays. Distribution through mobile-sanitation rental companies helped connect the product with event organizers that typically procure temporary toilets as part of a broader sanitation package. Deployments were reported in France and later in Portugal, Belgium, Andorra, Ivory Coast and Canada. The COVID-19 pandemic interrupted the festival and outdoor-event market, an important early application for MadamePee. From 2022, as large events resumed, the systems reappeared at prominent festivals. The pandemic also highlighted the importance of accessible public toilets when cafés and other businesses were unavailable to the public. This supported interest in urban installations, and the reference material reports experiments by approximately ten French cities with permanent or semi-permanent MadamePee urinals. Environmental conditions added another rationale. Drought and water shortages in Western Europe increased scrutiny of drinking water used for toilet flushing. MadamePee's waterless operation therefore became relevant not only to event logistics but also to low-water urban sanitation. The collection of separated urine also creates the possibility of recovering nutrients for fertilizer uses, although the available material does not quantify the volume collected or the commercial value of such programs. The business broadened its range with misterPee, a male urinal launched in 2022 on similar principles. In 2023, a partnership with Satellite Industries connected MadamePee with an established international portable-sanitation company. The reference material further reports a sale of MadamePee to Satellite Industries in June 2026, with Nathalie des Isnards moving into leadership of a new Public Access & Specialized Sanitation business unit. No reliable financial details or full ownership history are supplied.

• 2026

  Reported acquisition by Satellite Industries

  [1]MadamePeeen.wikipedia.org

  The reference material reports that Satellite Industries acquired MadamePee in June 2026 and established a Public Access & Specialized Sanitation business unit led by Nathalie des Isnards.

• 2023

  European mobile sanitation standard is published

  [1]MadamePeeen.wikipedia.org

  A European standard concerning mobile, non-sewer-connected toilet cabins was adopted in 2022 and published by AFNOR in 2023, covering relevant service and product requirements.

• 2023

  Partnership with Satellite Industries

  [1]MadamePeeen.wikipedia.org

  MadamePee partnered with Satellite Industries to make its urinals more available through the portable-sanitation industry.

• 2022

  MadamePee gains renewed event visibility

  [1]MadamePeeen.wikipedia.org

  After the COVID-19 interruption to outdoor festivals, MadamePee installations were reported at events including Hellfest and Solidays.

• 2022

  misterPee is developed

  [1]MadamePeeen.wikipedia.org

  A male-oriented urinal using the brand's waterless, contact-free and non-sewer-connected approach was developed.

• 2022

  Nathalie des Isnards receives an entrepreneurship award

  [1]MadamePeeen.wikipedia.org

  Nathalie des Isnards was recognized as the jury's favorite Woman Entrepreneur of the Year at the Women in Industry awards in Paris.

A gender-responsive, mobile and environmentally conscious public-sanitation solution that reduces waiting times, avoids water and sewer connections, preserves user privacy and enables urine collection.

• Mobile female urinal

  MadamePee

  The core MadamePee system is a portable female urinal designed for public events and other settings where fixed toilets or utility connections are impractical. It is intended to be used without direct contact, without a water supply and without a conventional sewer connection. The system can be placed in lightweight privacy cabins with doors and optional screening or roof elements. Its dry operation reduces water demand, while urine collection can support separate handling and potential fertilizer recovery.

• Mobile male urinal · 2022

  misterPee

  misterPee is a male-oriented extension of the product family introduced in 2022. It follows the same general operating model as MadamePee: contact-free use, no water connection and no requirement for a sewer connection. The product is intended for events and public settings seeking low-water, quickly deployable sanitation capacity.

• 2022Festival and public-event deployments

  France

  MadamePee installations were used at major events including Hellfest and Solidays, demonstrating the brand's post-pandemic event-sanitation application.

  Outcome. The deployments restored visibility in the festival market after COVID-19 restrictions disrupted outdoor events.

  Source
• Urban public-toilet experiments

  France

  French cities experimented with permanent or semi-permanent MadamePee installations in urban public spaces, partly in response to demand for toilets that do not require drinking-water or sewer connections.

  Outcome. The available source reports experiments by approximately ten cities but does not provide a complete list or measured results.

  Source

• 2026

  Reported sale to Satellite IndustriesM&A

  Background

  The reference material describes an earlier partnership between the two companies and subsequently reports a change in ownership.

  Action taken

  MadamePee was reported as sold to Satellite Industries in June 2026.

  Aftermath

  Nathalie des Isnards was reported to lead Satellite Industries' new Public Access & Specialized Sanitation business unit. Transaction terms and integration details are unavailable.

  Source

• 2023

  Partner with a portable-sanitation industry providerStrategy

  Background

  Event organizers commonly procure temporary toilets through specialist rental and sanitation companies.

  Action taken

  MadamePee partnered with Satellite Industries to support distribution and availability at events and festivals.

  Aftermath

  The partnership connected the brand with a larger portable-sanitation network. The available material does not quantify its commercial impact.

  Source

• 2022

  Develop a male-oriented urinalProduct launch

  Background

  The brand sought to extend its waterless, contact-free sanitation approach beyond female users and event-specific applications.

  Action taken

  It developed misterPee, a male urinal based on the same non-sewer-connected operating principles.

  Aftermath

  The product broadened the brand's potential use cases, although the available material does not provide sales or deployment figures.

  Source

1. 1MadamePeeen.wikipedia.org
2. 2MadamePee official websitemadamepee.com