Macromill Embrain Co. Ltd.

Macromill Embrain Co. Ltd. (Korean: 주식회사 마크로밀 엠브레인) is a South Korean market research and data technology company headquartered in Seoul. Founded in October 1998 as Korea Panel Research (한국패널리서치), it was incorporated in March 1999, renamed Embrain Co., Ltd. in November 2000, and adopted its current name in July 2012 after joining the Macromill Group. The company became the first in the Korean research industry to list on the KOSDAQ market on July 1, 2020. Embrain operates across marketing research, public opinion and social research, academic research, and data technology services. Its flagship offerings include DD.P (Panel Deep Data), which combines survey results with consumer behavior data, and DD.B (Purchase Deep Data), which analyzes actual purchase behavior from shopping panels. The company also runs Trend Monitor (트렌드모니터), a consumer market research content brand, and EZ Survey (이지서베이), a DIY online research platform. Embrain maintains South Korea's largest research panel, with over 1.5 million registered panelists as of 2021, and operates a dedicated research facility, the Insight Center, in Seoul. Embrain is part of the Macromill Group, a global network spanning six countries including Japan, South Korea, China, Thailand, Indonesia, and Vietnam. The company has expanded internationally through the establishment of EOLembrain in Taiwan and a branch in Malaysia. As of January 2024, it employed 335 people. Its CEO, Choi In-soo (최인수), has led the company since at least 2017 and received a presidential commendation on Statistics Day in 2025.

Macromill Embrain was established on October 12, 1998, under the name Korea Panel Research (한국패널리서치). On March 25, 1999, it was converted into a corporation, Korea Panel Research Co., Ltd. In November 2000, the company changed its name to Embrain Co., Ltd. (주식회사 엠브레인). During the early 2000s, Embrain developed its online research automation system ISAS and its online fieldwork management system FMS, and was selected as an INNO-BIZ technology-innovative SME in 2003. In 2010, it launched the DIY online research service EZ Survey and established EOLembrain in Taipei, building a research panel in Taiwan. In 2011, it obtained ISO 9001 certification. In 2012, the company changed its name to Macromill Embrain Co., Ltd. (주식회사 마크로밀엠브레인) on July 17, reflecting its integration into the Macromill Group. In 2013, it developed the Mobile Survey Automation System (MSAS) and obtained family-friendly company certification. In 2014, it launched the 24-hour Quick Survey service 'Survey 24' and built a restaurant business panel. In 2015, MetrixLab (Americas/Europe) joined the group. In 2016, the Panel Power app won the Smart App Award grand prize, and the company was selected as a youth-friendly small giant. In 2017, CEO Choi In-soo became president of the Korea Research Association (KORA). In 2018, 'Panel Big Data' was registered as a trademark, and the company was selected as a Seoul-type small giant. In 2019, it became part of the Embrain Public group and launched the Panel Deep Data service. In 2020, it listed on the KOSDAQ market on July 1, becoming the first in the Korean research industry to do so. In 2021, its research panel surpassed 1.5 million members. In 2022, it launched the Purchase Deep Data service. In 2023, it registered a patent for a survey support system using QR codes. In 2025, CEO Choi In-soo received a presidential commendation on Statistics Day. As of January 2024, the company had 335 employees.

• Founded as Korea Panel Research

• Incorporated as Korea Panel Research Co., Ltd.

• Renamed to Embrain Co., Ltd.

• Selected as INNO-BIZ technology-innovative SME

• Launched EZ Survey DIY service; established EOLembrain in Taipei

• Obtained ISO 9001 certification

• Renamed to Macromill Embrain Co., Ltd.

• Developed Mobile Survey Automation System (MSAS)

• Launched 'Survey 24' quick survey service

• MetrixLab (Americas/Europe) joined the group

• Panel Power app won Smart App Award grand prize

• CEO Choi In-soo became president of KORA

• 'Panel Big Data' trademark registered

• Joined Embrain Public group; launched Panel Deep Data service

• Listed on KOSDAQ, first in Korean research industry

• Research panel surpassed 1.5 million members

• Launched Purchase Deep Data service

• Registered patent for QR code-based survey support system

• CEO Choi In-soo received presidential commendation on Statistics Day

Deep data and data technology-driven research beyond traditional market research.

• DD.P (Panel Deep Data)

  Combines research results with consumer behavior data to analyze awareness and behavior from multiple angles.

• DD.B (Purchase Deep Data)

  Provides data to analyze and predict consumption behavior and trends based on actual purchase data from shopping panels.

• Trend Monitor

  A consumer market research content brand independently operated by Embrain's content division.

• EZ Survey

  DIY online research service with automated analysis solutions.

• ALPS

  Platform service providing information on where consumers spend money and time through big data and lifestyle surveys.

1. 1메인 | 엠브레인embrain.com
2. 2인프라 | 회사소개 | 엠브레인embrain.com
3. 3엠브레인 | 회사소개 | 엠브레인embrain.com
4. 4인재채용 | 회사소개 | 엠브레인embrain.com
5. 5Macromill Embrain Co. Ltd. - Wikidatawikidata.org
6. 6마크로밀 엠브레인 - 위키백과ko.wikipedia.org