Macrofy Inc

Macrofy Inc is an American frozen food company best known as the maker of Counter, a brand of high-protein frozen meals. Counter's positioning is built around convenience and macronutrient transparency: single-serve bowls are marketed with a headline figure of roughly 30 grams of protein per meal, and the brand frames itself as "food you can count on" for people tracking carbs, fat and protein. The product line includes comfort-food formats such as Creamy Chicken Parm, Lazy Lasagna, Jalapeno Popper Mac & Cheese, Taco Mac & Cheese and a Beefy Burrito, each sold as a single-serve frozen meal. A defining feature of the brand is its creator-driven development model. Counter states that it "was started by an online community of recipe hackers, health educators, and weight-loss coaches," and it credits individual social-media creators for specific recipes. Tom Walsh, the creator behind @Stealth_Health_Life, is associated with the Taco Mac & Cheese and Creamy Chicken Parm, while Danielle Lima (@ohsnapmacros) is credited with Lazy Lasagna. The brand describes itself as having gone "from TikTok famous to your local grocery store," reflecting a path from viral social-media recipes to retail distribution. Counter's meals are sold through grocery retail, with customer reviews referencing availability at Target and family-size offerings at Sam's Club. The brand's marketing leans on customer testimonials and review scores collected on its own site, and on the idea that macro-friendly eating should be simple and fit into a normal freezer and daily schedule. Macrofy Inc is the corporate entity behind the Counter trademark; public information about the company's ownership, founding date and headquarters is limited.

Macrofy Inc is the American frozen food company behind the Counter brand of high-protein frozen meals. Public information about the corporate entity is sparse; its Wikidata entry describes it simply as an "American frozen food company, maker of Counter brand high-protein frozen meals." The brand's own account of its origins is community-based rather than corporate: Counter states that it "was started by an online community of recipe hackers, health educators, and weight-loss coaches" who shared a goal of making it simple to eat well. Counter's development model centers on partnerships with social-media food creators. The brand credits Tom Walsh, creator of @Stealth_Health_Life, for recipes including Taco Mac & Cheese and Creamy Chicken Parm; his profile is described as beginning with a personal journey creating high-protein versions of favorite comfort foods that grew into a social movement with millions of meal-prep enthusiasts. Danielle Lima (@ohsnapmacros), described as a maker of macro-friendly recipes for the whole family, is credited with Lazy Lasagna. This creator-led approach is reflected in the brand's tagline that it went "from TikTok famous to your local grocery store." The product line has expanded across familiar comfort-food formats sold as single-serve frozen meals, generally marketed around roughly 30 grams of protein per serving. Customer reviews on the brand's site reference retail availability at Target and family-size offerings at Sam's Club, indicating a transition from direct-to-consumer or social-media fame into mainstream grocery distribution. The brand also promotes a "Macros 101" educational angle and a "Creator's Corner" that highlights the creators behind each recipe. Beyond these brand-level facts, details such as Macrofy Inc's founding date, founders, headquarters location, ownership structure and funding are not established in the available evidence and should not be assumed.

Macro-friendly, high-protein frozen meals developed from viral creator recipes, positioned as convenient everyday nutrition with transparent macros.

• Counter Taco Mac & Cheese Single-Serve

  High-protein frozen meal with 30g protein and 350 calories, developed in partnership with creator Tom Walsh (@Stealth_Health_Life).

• Counter Lazy Lasagna Single-Serve

  High-protein frozen lasagna with 30g protein and about 310 calories, credited to creator Danielle Lima (@ohsnapmacros).

• Counter Creamy Chicken Parm Single-Serve

  High-protein frozen chicken parmesan meal with 30g protein and 360 calories, developed with Tom Walsh (@Stealth_Health_Life).

• Counter Jalapeno Popper Mac & Cheese Single-Serve

  Single-serve high-protein frozen mac and cheese in a jalapeno popper flavor.

• Counter Beefy Burrito

  High-protein frozen burrito described by customers as rich, filling and with a crispy tortilla.

1. 1Counter | High-Protein Frozen Meals | 30g Protein Per Bowleatcounter.com
2. 2Taco Mac and Cheese | 30g Protein, 350 Calories | Countereatcounter.com
3. 3Lazy Lasagna | 30g Protein, about 310 Calories | Countereatcounter.com
4. 4Counter Creamy Chicken Parm | 30g Protein, 360 Cal Frozen Mealeatcounter.com
5. 5Macrofy Incwikidata.org