MACK Media

MACK Media is the media production arm of the MACK Gruppe, the family-owned German entertainment group behind Europa-Park Erlebnis-Resort and MACK Rides. Founded in 2002 by Michael Mack, it began as a small unit focused on DVD productions to extend the Europa-Park experience beyond the park gates. Over two decades it has grown into a full-service media agency that handles image films, TV productions, advertising campaigns, attraction media and digital streaming formats. The agency is based at the Europa-Park resort in Rust, Germany, and operates as an in-house creative studio for the group while also serving external partners and brands. The company produces roughly 100 in-house productions each year, ranging from documentaries and commercials to interactive show formats. Its portfolio includes music videos for artists such as DJ BoBo, Clueso and Die Fantastischen Vier, as well as high-end graphic design and photo productions. MACK Media is credited with shaping the media presence of the MACK Gruppe and with producing attraction media for the leisure park industry, including the fully self-produced campaign for the blue fire Megacoaster in 2009, which marked a breakthrough for the agency. Under the leadership of Michael Mack, who is also a key figure in the MACK Gruppe and Europa-Park, MACK Media combines storytelling with modern technology. The agency describes itself as an "idea forge" for media, creating content that aims to evoke emotion and carry the magic of Europa-Park out into the world. While its primary client remains the Europa-Park Erlebnis-Resort, its external work for renowned brands and artists has established it as a notable player in the German media production landscape. As a subsidiary or business field of the privately held MACK Gruppe, MACK Media does not report separately and is not listed on any stock exchange. Its work is closely tied to the group's broader entertainment ecosystem, which includes the theme park, ride manufacturing, live entertainment and immersive dining experiences. The agency continues to operate from Rust and remains an integral part of the MACK family's entertainment empire.

MACK Media was founded in 2002 by Michael Mack, a member of the owning family of the MACK Gruppe and a key figure at Europa-Park. The original idea was to extend the experiences of Europa-Park into media and to stage them professionally. In its early years, the company focused on DVD productions, creating content that allowed park visitors to take the Europa-Park experience home. The agency quickly evolved into a full-service media agency. In 2007, it produced its first own advertising spots. A major turning point came in 2009 with the completely self-produced campaign for the blue fire Megacoaster, a launch coaster at Europa-Park. This campaign marked the agency's breakthrough and demonstrated its ability to handle large-scale, integrated media projects. Since then, MACK Media has expanded its scope to include image films, TV productions, content for attractions, and digital streaming formats. It produces around 100 in-house productions annually, including documentaries, commercials, and interactive show formats. Beyond its work for Europa-Park, the agency has produced content for external partners and renowned brands, including music videos for artists such as DJ BoBo, Clueso, and Die Fantastischen Vier, as well as high-quality graphic design and photo productions. Today, MACK Media is described as one of the leading providers of attraction media and digital entertainment solutions in the leisure park industry. It plays a central role in shaping the media presence of the MACK Gruppe. The agency operates under the leadership of Michael Mack and remains based at the Europa-Park Erlebnis-Resort in Rust, Germany. Its work is closely integrated with the group's other business fields, which include MACK Rides (ride manufacturing), Europa-Park, and various entertainment and hospitality ventures.

• 2009

  Completely self-produced campaign for the blue fire Megacoaster marks breakthrough.

• 2007

  First own advertising spots produced.

• 2002

  MACK Media founded by Michael Mack, initially focused on DVD productions.

In-house creative agency and media production unit of the MACK Gruppe, combining storytelling with modern technology for Europa-Park and external clients.

• Image films

  Corporate and promotional films for Europa-Park and external clients.

• TV productions

  Television content and formats.

• Attraction media

  Media content for theme park attractions, including pre-shows and ride films.

• Digital streaming formats

  Content for digital and streaming platforms.

• Music videos

  Music videos for artists such as DJ BoBo, Clueso, and Die Fantastischen Vier.

1. 1MACK Media – Innovative Medienproduktion & Attraktionsinhalte | MACK Gruppemack.group
2. 2Geschichte und Meilensteine | MACK Gruppemack.group
3. 3Katja Mack: die Talentförderin | MACK Gruppemack.group
4. 4Franz Mack: Unternehmer, Erfinder & Freizeitpark-Legende | MACK Gruppemack.group
5. 5Mack Mediawikidata.org