Maasranga Television
A Bangladeshi Bengali-language satellite and cable television channel owned by Square Group.
Last updated August 31, 2026
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Overview
Maasranga Television is a Bangladeshi Bengali-language satellite and cable television channel operated under Square Group. Its name refers to the kingfisher, and the channel launched with the slogan “Rangati Elo Machranga,” conveying the idea that the kingfisher had arrived to add colour. The service is based in Dhaka and serves Bangladesh through a mix of television distribution, locally produced programming, acquired international content, news, current affairs, entertainment, sports and children’s programming. The channel received a broadcasting licence from the Bangladesh Telecommunication Regulatory Commission on 20 October 2009, during a period in which several privately owned Bangladeshi channels were being authorised. It began official transmissions on 30 July 2011. Maasranga presented itself as a technically progressive broadcaster and is described in reference material as Bangladesh’s first high-definition television channel. Its programming proposition combines Bengali drama and general entertainment with a substantial schedule of news and current-affairs output. Named news programmes include Maasranga Sangbad, Maasranga English News, Maasranga Shamprotik, Prime Time Maasranga News and Khelar Mathey. Entertainment has included domestic drama and variety formats such as Apurba, Home Theatre, Housewives, Mamlabaz, Nogor Alo, Poron Kotha and Tin Goyenda. The channel has also used acquired programming to broaden its schedule. In 2015 it began showing Nickelodeon India’s Motu Patlu and subsequently added animated titles including Chacha Bhatija, Gattu Battu and ViR: The Robot Boy. Other acquired or rebroadcast live-action series included The Adventures of Sinbad, Diriliş: Ertuğrul, Hercules: The Legendary Journeys and The Sword of Tipu Sultan. This mix illustrates the channel’s effort to combine Bengali-language local content with popular regional and international entertainment. Maasranga has periodically participated in major national and international broadcast events. It aired a commemorative musical programme about Sheikh Mujibur Rahman in August 2015, shared Bangladeshi broadcasting rights for the 2016 Asia Cup with Bangladesh Television and GTV, and was among the broadcasters carrying the 2018 FIFA World Cup in Bangladesh. In 2019 it presented the television premiere of the Bangladeshi supernatural thriller film Debi. The channel also entered a December 2019 agreement with UNICEF, alongside other Bangladeshi broadcasters, to air programming concerning children’s issues. Available reference material documents the channel’s launch, programming and selected public-interest activities, but does not establish separate financial results, a listed-company status, a current executive roster or a detailed corporate ownership structure beyond its association with Square Group. Its principal brand role is that of a nationwide Bangladeshi television outlet combining news, entertainment, sports and family-oriented programming, with high-definition broadcasting as an important point of distinction in its early positioning.
History
Maasranga Television emerged during the expansion of Bangladesh’s privately owned television sector in the late 2000s and early 2010s. The Bangladesh Telecommunication Regulatory Commission issued the channel a broadcasting licence on 20 October 2009, alongside licences for several other private broadcasters. The licence created the regulatory basis for a new Bangladeshi television service associated with Square Group. The channel commenced official transmissions on 30 July 2011. It launched with the slogan “Rangati Elo Machranga,” a phrase built around the kingfisher meaning of its name and suggesting a colourful addition to the country’s television landscape. From its Dhaka base on Bir Uttom Ziaur Rahman Road, Maasranga operated as a Bengali-language satellite and cable channel serving the Bangladeshi market. Its early technical identity was especially significant: reference material identifies it as the first television channel in Bangladesh to broadcast in high definition. Maasranga developed a general-interest schedule rather than focusing on a single genre. Domestic drama, entertainment and variety programming were placed alongside news and current affairs. Its documented news output includes Maasranga Sangbad, Maasranga English News, Maasranga Shamprotik, Prime Time Maasranga News and Khelar Mathey. The entertainment catalogue included shows and dramas such as Apurba, Home Theatre, Housewives, Mamlabaz, Nogor Alo, Poron Kotha and Tin Goyenda. Reality and lifestyle programming included Magic Bauliana and Shera Radhuni. The channel also used acquired programming to attract children and viewers interested in international series. In July 2015, it added Nickelodeon India’s Motu Patlu during Eid al-Fitr, later supplementing it with Chacha Bhatija, Gattu Battu and ViR: The Robot Boy. Maasranga subsequently scheduled or rebroadcast live-action series including The Adventures of Sinbad, Diriliş: Ertuğrul and Hercules: The Legendary Journeys. These acquisitions complemented its Bengali-language output and gave the channel a wider entertainment profile. Public commemorations and sports formed another part of its development. On 15 August 2015, the fortieth anniversary of Sheikh Mujibur Rahman’s death, Maasranga aired the special musical programme Bangabandhu Ke Niye. It was one of the Bangladeshi broadcasters for the 2016 Asia Cup and later carried the 2018 FIFA World Cup. On 1 January 2017, it began airing The Adventures of Sinbad, a programme previously shown by Bangladesh Television, and on 2 April 2017 it began airing the Turkish historical series Diriliş: Ertuğrul. In February 2019, the channel aired Hercules: The Legendary Journeys and hosted the world television premiere of the Bangladeshi supernatural thriller film Debi on 13 and 14 February. Maasranga’s documented public-interest activity includes a December 2019 agreement with UNICEF, signed with three other Bangladeshi television channels, to broadcast programming addressing children’s issues. The channel was also among broadcasters questioned by the information ministry in November 2015 about smoking scenes in television serials. Available sources do not provide a detailed account of later corporate changes, financial performance or executive appointments. The documented record nevertheless establishes Maasranga as a major Bangladeshi general-interest television brand whose identity rests on Bengali programming, news, sports, acquired entertainment and early high-definition leadership.
- 2019
Debi television premiere and UNICEF agreement
[1]Maasranga aired the television premiere of Debi and signed a UNICEF-related programming agreement concerning children’s issues.
- 2018
FIFA World Cup broadcasting
[1]Maasranga was among the broadcasters showing the FIFA World Cup in Bangladesh.
- 2017
International series expansion
[1]The channel added The Adventures of Sinbad and Diriliş: Ertuğrul to its schedule.
- 2016
Asia Cup broadcasting
[1]Maasranga joined Bangladesh Television and GTV in broadcasting the Asia Cup for Bangladesh.
- 2015
Expansion into acquired animation
[1]The channel introduced Motu Patlu and subsequently added several other Indian animated series.
- 2011
Official launch
[1]Maasranga began official transmissions on 30 July with its launch slogan and a high-definition broadcasting proposition.
- 2009
Broadcasting licence granted
[1]The Bangladesh Telecommunication Regulatory Commission granted Maasranga Television a broadcasting licence.
Products and positioning
A Bengali-language Bangladeshi television channel positioned around broad, family-oriented programming, national news and current affairs, sports coverage, locally produced drama, acquired entertainment and high-definition broadcasting.
Satellite and cable television channel · 2011
Maasranga television channel
The core Maasranga service is a Bengali-language Bangladeshi satellite and cable channel. It carries a general-interest schedule spanning locally produced drama and entertainment, news and current affairs, sports coverage, reality programming, children’s content and acquired international series. Its early differentiation included high-definition transmission, described in reference material as a first for Bangladesh.
News programming
Maasranga news and current affairs
Maasranga’s news portfolio includes Bengali and English-language bulletins and current-affairs programmes. Documented titles include Maasranga Sangbad, Maasranga English News, Maasranga Shamprotik, Prime Time Maasranga News and Khelar Mathey, giving the channel a news presence alongside its entertainment schedule.
Drama and entertainment
Maasranga entertainment programming
The channel’s locally oriented entertainment catalogue has included drama, lifestyle and reality formats such as Apurba, Home Theatre, Housewives, Mamlabaz, Nogor Alo, Poron Kotha, Tin Goyenda, Magic Bauliana and Shera Radhuni. These programmes support Maasranga’s broad family and general-interest positioning.
Acquired television programming · 2015
Acquired animation and international series
Maasranga has supplemented Bengali programming with Indian animation and international live-action series. Documented acquisitions include Motu Patlu, Chacha Bhatija, Gattu Battu, ViR: The Robot Boy, The Adventures of Sinbad, Diriliş: Ertuğrul and Hercules: The Legendary Journeys.
Marketing campaigns
- 2019UNICEF children’s issues programming agreement
Bangladesh
Maasranga joined three other Bangladeshi television channels in an agreement with UNICEF to air programmes concerning children’s issues.
Outcome. The agreement expanded the channel’s documented public-interest and child-focused programming activity.
- 2011Rangati Elo Machranga
Bangladesh
The channel launched with the slogan “Rangati Elo Machranga,” using the kingfisher name to frame Maasranga as a colourful new television presence.
Outcome. It served as the launch identity for the channel’s official transmissions.
Brand decisions
2019
Television premiere of DebiProduct launchBackground
The Bangladeshi supernatural thriller film Debi was selected for a television premiere.
Action taken
Maasranga aired the film on 13 and 14 February 2019.
Aftermath
The broadcasts gave the channel a documented event-programming role; audience and commercial results are not available.
2017
Expansion of acquired live-action programmingProduct launchBackground
Maasranga continued to diversify its general-interest schedule with international series.
Action taken
The channel began airing The Adventures of Sinbad on 1 January and Diriliş: Ertuğrul on 2 April.
Aftermath
Both series became part of the channel’s documented acquired-content offering.
2015
Launch of acquired children’s programming blockProduct launchBackground
The channel sought to broaden its entertainment schedule during the Eid al-Fitr period.
Action taken
Maasranga began airing Motu Patlu and later added other Indian animated programmes.
Aftermath
The documented schedule subsequently included several acquired animation titles, although audience or financial outcomes are not provided.
Sources2 sources
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