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Maasim

Maasim is a municipality in Sarangani province, Philippines, whose public identity is rooted in local government, agriculture, coastal resources, and Moro and Lumad heritage.

Last updated August 26, 2026

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Overview

Maasim is a municipality in the province of Sarangani in the southern Philippines. It is a local-government jurisdiction rather than a commercial consumer brand, and its name is used administratively for the municipality, its government, public services, communities, and local economic identity. The municipality is situated in an area historically connected with the wider Cotabato and South Cotabato region and later became part of Sarangani when that province was created in 1992. The settlement was first organized as a municipality of the then-undivided Cotabato through Executive Order No. 113, signed by President Diosdado Macapagal on October 1, 1964. The original unit comprised 20 barrios from Kiamba and two sitios from the municipality of General Santos, with the government seat designated at Barrio Maasim. The Supreme Court subsequently declared that creation void ab initio in a decision dated December 24, 1965. Maasim was later recreated through Republic Act No. 5866, enacted on June 21, 1969, establishing substantially the same territorial arrangement. At that time, Kiamba and General Santos were within South Cotabato; General Santos had by then become a city. Maasim and Kiamba, together with five other municipalities, were transferred into the newly established province of Sarangani in 1992. Maasim is politically divided into 16 barangays: Amsipit, Bales, Colon, Daliao, Kabatiol, Kablacan, Kamanga, Kanalo, Lumasal, Lumatil, Malbang, Nomoh, Pananag, Poblacion, Seven Hills, and Tinoto. Its population was reported at 67,907 in the 2024 Philippine census. The population includes substantial Moro and Lumad communities, while Bla'an people are identified among the Indigenous communities living in the municipality's mountainous areas. This cultural composition is a central part of Maasim's civic and regional identity. The local economy is primarily agricultural. Copra, produced from dried coconut meat, is a major product, reflecting the importance of coconut cultivation. Animal husbandry, especially cattle raising, is another significant income source. Other reported agricultural and food products include coconuts, corn, sugarcane, bananas, pineapples, mangoes, eggs, beef, and fish. Coastal and rural resources therefore coexist with livestock and crop production in the municipality's economic profile. Maasim's economy and connectivity have benefited from improvements in communications technology and the completion of a modern highway that strengthened trade and transportation links. The Kamanga area has also been associated with an announced power-generation project. In 2008, KPP reported that Conal Holdings Co., controlled by the Alcantara group, intended to build a 200-megawatt clean-coal power plant in Maasim at an announced investment of approximately US$450 million. The project was expected to contribute to Mindanao's baseload electricity supply, with operations anticipated in 2012; the available reference material does not establish whether those expectations were fulfilled. As a municipal identity, Maasim is positioned around public administration, agricultural production, infrastructure, local culture, and community development. It does not have a conventional product portfolio, retail strategy, stock listing, or corporate ownership structure. Its official website and municipal-government profiles serve as the principal public-facing channels for information and services.

History

Maasim's municipal history is connected to the administrative reorganization of southern Mindanao. The municipality was initially created from territory associated with Kiamba and General Santos in the then-undivided province of Cotabato. Executive Order No. 113, signed by President Diosdado Macapagal on October 1, 1964, defined a municipality consisting of 20 barrios of Kiamba and two sitios of General Santos. Barrio Maasim was selected as the seat of government. This first creation did not remain legally effective. In a decision dated December 24, 1965, the Supreme Court declared the creation void ab initio. The municipality was subsequently recreated through Republic Act No. 5866, enacted on June 21, 1969, with the same general territorial basis. By that time, the affected localities were within South Cotabato, and General Santos had been converted into a city. Maasim later became one of the municipalities incorporated into Sarangani when the province was established in 1992. Its contemporary political structure consists of 16 barangays, including the poblacion and communities distributed across agricultural, coastal, and upland areas. The municipality's population includes Moro and Lumad communities, with Bla'an people identified among Indigenous populations in the mountainous parts of the area. Economic activity has traditionally centered on agriculture and natural resources. Coconut cultivation and copra production are especially important, while cattle raising and other forms of animal husbandry provide additional livelihoods. Maasim also produces or supports the production of corn, sugarcane, tropical fruit, eggs, beef, and fish. Improved communications and a modern highway have supported stronger commercial and transport connections in the municipality. Infrastructure proposals have also formed part of Maasim's development story. In 2008, KPP announced plans associated with Conal Holdings Co. for a 200-megawatt clean-coal power plant at Kamanga. The announcement described the project as a potential contributor to Mindanao's baseload power supply and anticipated operation in 2012. The available reference does not provide a confirmed completion or operating record, so the project is best treated as an announced development rather than a verified operating asset. Today, Maasim's public identity is that of a functioning Philippine municipality in Sarangani. Its name denotes a local government and civic territory rather than a privately owned brand. Municipal administration, barangay services, agriculture, infrastructure, cultural identity, and community development are the main areas through which Maasim is represented publicly.

  • 2024

    Population recorded at 67,907

    [1]

    The 2024 census recorded 67,907 residents in Maasim.

  • 2008

    Kamanga power project announced

    [1]

    A proposed 200-megawatt clean-coal power plant in Kamanga was announced as a potential contributor to Mindanao's baseload supply.

  • 1992

    Incorporation into Sarangani

    [1]

    Maasim became part of the newly established province of Sarangani.

  • 1969

    Municipality recreated by statute

    [1]

    Republic Act No. 5866 recreated Maasim on June 21.

  • 1965

    Initial creation invalidated

    [1]

    The Supreme Court declared the 1964 municipal creation void ab initio in a decision issued on December 24.

  • 1964

    Initial municipal creation

    [1]

    Executive Order No. 113 created Maasim from areas of Kiamba and General Santos, with Barrio Maasim designated as the government seat.

Products and positioning

A Sarangani municipality identified with local government, agriculture, coastal and rural livelihoods, infrastructure development, and Moro and Lumad cultural communities.

  • Agriculture

    Copra and coconuts

    Coconut cultivation and copra production are central components of Maasim's agricultural economy. Copra, made by drying coconut meat, is identified as one of the municipality's major economic outputs and connects local farming with broader agricultural trade.

  • Animal husbandry

    Cattle and livestock

    Animal husbandry is described as Maasim's second-largest income source after its agricultural activity, with cattle farming particularly significant. Livestock contributes to local household income and the municipality's wider food-production economy.

  • Agriculture and fisheries

    Crops and food products

    The municipality's broader production base includes corn, sugarcane, bananas, pineapples, mangoes, eggs, beef, and fish. These products reflect a mixed rural economy combining field crops, tropical fruit, livestock, poultry, and aquatic resources.

Brand decisions

  • 2008

    Announcement of the Kamanga power plant projectOther

    Background

    KPP reported plans for Conal Holdings Co. to build a 200-megawatt clean-coal power plant in Kamanga, Maasim, intended to help meet Mindanao's baseload electricity needs.

    Action taken

    The proposed development was announced with an expected construction start in 2009 and anticipated operation in 2012.

    Aftermath

    The available reference material does not confirm completion, commercial operation, or final project status.

    Announced project investment. US$450 million announced project cost (2008 announcement)

Sources2 sources

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