M1 Finance

M1 Finance is a U.S. personal-finance platform whose stated aim is to simplify long-term wealth building. Its website says the company was founded in 2015 and presents the service as a money-management hub spanning investing, earning on uninvested cash, and borrowing against an investment portfolio. The brand emphasizes a user-directed approach: customers select what they want to invest in, how much to invest, and how often, while automated investing and dynamic rebalancing help carry out the chosen strategy. The investing experience includes target-based portfolios and trade queuing that prioritizes underweight holdings, according to M1’s website. Other offerings described on the site include margin loans secured by an investment portfolio and a high-yield cash account. The company has also announced earlier launches in cryptocurrency investing, a high-yield savings account, and the Owner’s Rewards Card. These products and launches position M1 as more than a stand-alone investing app: it presents itself as an integrated personal-finance platform. M1’s careers page identifies Chicago as a work location and describes an office in the city’s Loop. The company’s milestones page records several funding rounds, including a Series E raise in July 2021. M1’s newsroom identifies Brian Barnes in coverage and authored material, and he is commonly identified as the company’s founder; the supplied official material does not specify a current chief executive or corporate parent. M1’s homepage reported more than one million users and over $12 billion in client assets as of September 2025. Its current brand message centers on automated, long-term investing and bringing investing, cash, and borrowing services together.

M1 says it was founded in 2015. The company’s central proposition is to make long-term investing more manageable by letting customers choose an investment strategy and automating parts of its execution. Its current homepage describes automated investing, target-based portfolio management, dynamic rebalancing, cash services, and borrowing against investment portfolios as elements of a broader money-management platform. The milestones published by M1 document a period of product and business expansion from 2020 onward. In January 2020, the company reported reaching $1 billion in client assets and moving its headquarters. It unveiled a new look in April 2020 and upgraded M1 Borrow in May. M1 Spend left beta in June, the same month the company announced a Series B raise of $33 million. Later that year, M1 reported reaching $2 billion in client assets, launched The Investor’s Mindset, announced a $45 million Series C round, and introduced Smart Transfers. The milestones page also notes that the client-success team had grown fivefold since the start of 2020. In January 2021, M1 reported $3 billion in client assets, announced a $75 million Series D round, and said its team had outgrown its headquarters. It raised a $150 million Series E round in July 2021 and launched the Owner’s Rewards Card that month. In September 2021, it reported reaching $5 billion in client assets. M1 added cryptocurrency investing in July 2022 and launched a high-yield savings account in May 2023. The company’s current homepage describes a broader offering across investing, earning on uninvested cash, and borrowing, and reports more than one million users and over $12 billion in client assets as of September 2025. M1’s official materials identify Chicago as a work location and describe an office in the city’s Loop. Its funding milestones indicate venture financing, including a Series E round, but the supplied excerpts do not identify the investors, a corporate parent, or current executive leadership. The brand continues to present itself as an all-in-one platform for personal finance, with an emphasis on automated, long-term investing.

• M1 founded

• M1 reports $1 billion in client assets and moves its headquarters

• M1 unveils a new look

• M1 Borrow upgraded

• M1 Spend leaves beta; M1 raises $33 million in Series B funding

• M1 reports $2 billion in client assets

• M1 raises $45 million in Series C funding

• M1 launches Smart Transfers

• M1 reports $3 billion in client assets, raises $75 million in Series D funding, and says its team has outgrown headquarters

• M1 raises $150 million in Series E funding and launches the Owner’s Rewards Card

• M1 reports $5 billion in client assets

• M1 launches cryptocurrency investing

• M1 launches a high-yield savings account

• M1 homepage reports over 1,000,000 users and more than $12 billion in client assets

An all-in-one personal-finance platform focused on automated, long-term investing, with complementary cash and borrowing services.

• Automated investing

  Customers choose investments, amounts, and frequency; M1 automates investing and queues trades based on portfolio targets.

• Dynamic rebalancing

  M1 says it prioritizes buying underweight holdings to move portfolios toward customer-set targets.

• M1 Margin Loans

  Borrowing against an investment portfolio; M1’s homepage says customers may borrow up to 50% of portfolio value.

• High-yield cash and savings offerings

  M1 describes earning on uninvested cash and records launching a high-yield savings account in 2023.

• Cryptocurrency investing

  M1 records launching cryptocurrency investing in July 2022.

• Owner’s Rewards Card

  A credit card launched by M1 in July 2021.

1. 1Automated, long-term investing - M1m1.com
2. 2Careers at M1 | Join Our Innovative Teamm1.com
3. 3Latest M1 News, Press Releases & Awardsm1.com
4. 4M1 Milestones and Achievementsm1.com