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M Mall O2O

A four-storey shopping mall in George Town, Penang, known for themed retail areas, Penang-inspired interiors, a wax museum, and an early virtual-currency payment experiment.

Last updated August 26, 2026

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Overview

M Mall O2O is a shopping mall in George Town, Penang, Malaysia. It forms part of Penang Times Square, a major urban redevelopment project on Dato Keramat Road, and constitutes the development's second phase. The mall opened to the public in 2015 and was designed as a large mixed retail and entertainment destination rather than as a conventional single-theme shopping centre. The four-storey complex contains more than 500 retail outlets and uses heavily themed interior design to create a visitor-oriented experience. Some areas are arranged to evoke different countries, with references to places including the United Kingdom, South Korea, and Thailand. Other decorations focus on Penang itself, including murals depicting local lifestyles and a large replica of the Penang Bridge. This combination of local imagery and international-style zones positioned the mall as both a retail venue and a tourism-oriented attraction. M Mall O2O also incorporated entertainment attractions. It housed Penang's first wax museum, whose exhibits included wax figures representing prominent public figures such as Queen Elizabeth II and Barack Obama. An amusement centre for children operated on the top floor, adding family entertainment to the mall's retail and visitor proposition. The mall attracted particular attention for its payment and loyalty concept. It became the first shopping mall in Penang reported to introduce virtual currency as an alternative payment method. Under the model described in reference material, shoppers could use online points to exchange for goods or services inside the mall. The concept reportedly appealed to some overseas visitors, especially customers from China, but it also generated suspicions that the associated activity might involve an illegal investment scheme. Those concerns culminated in a 2017 raid by the Royal Malaysian Police and government officials. The operation formed part of a nationwide investigation into suspected illegal investment schemes and made M Mall O2O a subject of public controversy beyond the ordinary business of shopping-centre management. The available reference material does not establish the final legal outcome, the mall's current operating condition, ownership details, financial performance, or a definitive corporate successor. Accordingly, its present status and the long-term continuation of its original virtual-currency concept remain unverified.

History

M Mall O2O was developed as the second phase of Penang Times Square, an urban redevelopment project on Dato Keramat Road in George Town, Penang. The broader project was being undertaken by Ivory Properties Group, while the mall itself was conceived as a large retail and leisure destination. It opened to the public in 2015. From the outset, M Mall O2O was differentiated through an experience-led design. The four-storey building included more than 500 retail outlets and was divided into thematic areas intended to reproduce the atmosphere of different countries. Interior references included the United Kingdom, South Korea, and Thailand. Alongside these international-style zones, the mall used Penang-specific imagery, including murals portraying local lifestyles and a large replica of the Penang Bridge. The design sought to combine shopping with sightseeing and photography-oriented attractions. Entertainment was an important part of the centre's offer. M Mall O2O housed Penang's first wax museum, which displayed figures of prominent personalities, including Queen Elizabeth II and Barack Obama. A children's amusement centre was also located on the top floor. These attractions broadened the mall's audience beyond shoppers and supported its positioning as a destination for families and visitors. The mall later became notable for its adoption of virtual currency as a payment alternative. It was described as the first shopping mall in Penang to implement such a system. The model allowed users to employ online points in exchange for products or services within the mall. The concept reportedly drew visitors from abroad, particularly from China, but the unusual payment arrangement also prompted suspicion that it could be connected to an investment fraud or other illegal investment activity. In 2017, the Royal Malaysian Police and government officials raided the mall during a nationwide investigation into illegal investment schemes. This event shifted public attention from the mall's themed architecture and attractions to regulatory and law-enforcement concerns. The available material does not document a final court judgment, the precise role of the mall's tenants, or the ultimate disposition of the virtual-currency program. It also does not provide reliable information about current ownership, management, financial results, or whether all of the original attractions and retail operations continue. M Mall O2O should therefore be understood primarily as a Penang shopping and entertainment complex opened in 2015, with a notable but controversial experiment in digital-point payments and a documented police raid in 2017.

  • 2017

    Police raid during investment-scheme investigation

    [1]

    Royal Malaysian Police and government officials raided the mall as part of a nationwide investigation into suspected illegal investment schemes.

  • 2015

    Opened to the public

    [1]

    M Mall O2O opened in George Town as Phase 2 of the Penang Times Square redevelopment project.

  • 2015

    Introduced a virtual-currency payment concept

    [1]

    The mall became the first in Penang reported to offer virtual currency as an alternative payment method, using online points for purchases or services within the complex.

Products and positioning

A themed, tourism-oriented shopping and entertainment mall combining conventional retail with cultural décor, family attractions, and an experimental digital-points payment concept.

  • Retail space · 2015

    Themed retail floors

    The mall's principal commercial offering consisted of multiple retail floors containing more than 500 outlets. Rather than using a uniform department-store format, the complex divided parts of its interior into country-themed areas, including zones inspired by the United Kingdom, South Korea, and Thailand. The design made the retail environment part of the visitor experience and complemented Penang-focused decorative elements.

  • Entertainment attraction · 2015

    Wax museum

    M Mall O2O housed what was described as Penang's first wax museum. Its collection included wax sculptures of prominent figures, among them Queen Elizabeth II and Barack Obama. The museum added a ticketed or attraction-based tourism component to the mall's conventional retail offer, although the available material does not confirm its current operation.

  • Family entertainment · 2015

    Children's amusement centre

    An amusement centre for children operated on the mall's top floor. It formed part of M Mall O2O's family-oriented entertainment offer and helped position the property as a destination for leisure visits as well as shopping.

  • Payment and loyalty service · 2015

    Virtual-currency payment system

    M Mall O2O introduced a payment concept based on virtual currency or online points. Shoppers could use the points to exchange for goods or services within the mall. The system was commercially distinctive but became controversial after concerns emerged about possible links to illegal investment activity.

Controversies

  • 2017

    Raid connected to suspected illegal investment schemes

    The Royal Malaysian Police and government officials raided M Mall O2O during a nationwide investigation into suspected illegal investment schemes. The mall's virtual-currency payment model had attracted scrutiny, but the available reference does not establish the final legal outcome or whether the mall itself was found liable.

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Brand decisions

  • 2015

    Adopted a virtual-currency payment modelStrategy

    Background

    The mall sought to distinguish itself from conventional shopping centres through an online-points system that could be used for goods and services within the property.

    Action taken

    M Mall O2O introduced virtual currency as an alternative payment method and became the first Penang shopping mall reported to use such a system.

    Aftermath

    The concept attracted some overseas visitors but later raised suspicions of investment fraud and preceded the 2017 police raid. The long-term status of the system is not documented.

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