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M-I Stadio S.r.l.

M-I Stadio S.r.l. is the Italian company that operates the commercial and visitor activities of the San Siro Stadium in Milan, including its museum, tours, and event venue services.

Last updated September 29, 2026

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Overview

M-I Stadio S.r.l. is an Italian corporate entity associated with the operation and commercial management of the Stadio Giuseppe Meazza, commonly known as San Siro, in Milan. The stadium is one of the most famous football grounds in the world, nicknamed 'La Scala del Calcio' (the Scala of Football). Through the official website sansirostadium.com, M-I Stadio S.r.l. presents the stadium as a destination that goes beyond sport, offering a museum and tour experience, a Skywalk on the stadium roof, and a venue for corporate and private events. The company's activities include managing visitor experiences such as the San Siro Museum&Tour, which allows guests to enter player areas, walk through the tunnel of champions, and explore the history of the stadium. The website highlights special openings, cultural exhibitions like 'San Siro. Luogo di Arte, Cultura e Sport' as part of Milano MuseoCity 2026, and the centenary celebrations of the stadium. M-I Stadio S.r.l. thus functions as the commercial operator of the San Siro brand experience, separate from the football clubs that play there. The company is based in Milan, Italy, and its official website is the primary channel for booking tours and events. While detailed financial or ownership information is not provided in the available evidence, the entity is clearly a brand-facing operator in the sports entertainment and venue management sector.

History

M-I Stadio S.r.l. is the corporate entity responsible for the commercial operations of the San Siro Stadium in Milan, Italy. The stadium itself, officially known as Stadio Giuseppe Meazza, was inaugurated in 1926 and has been the home of AC Milan and Inter Milan. Over the decades, it became one of the most iconic football venues in the world, earning the nickname 'La Scala del Calcio'. M-I Stadio S.r.l. was established to manage the non-football activities of the stadium, including the museum, tours, and event hosting. The official website sansirostadium.com serves as the platform for these activities, offering visitors the chance to walk in the footsteps of champions, explore the stadium's history, and book unique experiences like the Skywalk, which opened in May 2025. The company also organizes cultural events, such as the exhibition 'San Siro. Luogo di Arte, Cultura e Sport' as part of Milano MuseoCity 2026, and celebrates the stadium's centenary with special openings. While the exact founding date and ownership structure of M-I Stadio S.r.l. are not detailed in the available evidence, its role as the operator of the San Siro brand experience is clear from its official website and Wikidata entry.

  • San Siro Skywalk opens to the public for the first time.

  • Exhibition 'San Siro. Luogo di Arte, Cultura e Sport' opens as part of Milano MuseoCity 2026.

  • Special evening opening for the stadium's centenary, with extended hours for Museum&Tour and Skywalk.

Products and positioning

A legendary stadium experience brand that combines sports history, culture, and events.

  • San Siro Museum&Tour

    A guided experience that takes visitors into player areas, through the tunnel of champions, and into the stadium's history.

  • San Siro Skywalk

    A rooftop walk on the stadium's iconic cover, offering a unique perspective of the stadium and Milan.

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