M-Hero
Premium electric off-road vehicle brand under Dongfeng Motor Group.
Last updated August 25, 2026
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Overview
M-Hero is a premium electric off-road brand launched by Dongfeng Motor Group in 2022, combining rugged off-road capability with electrification. Its first model, the M-Hero 917, went on sale in 2023. The brand targets off-road enthusiasts and consumers seeking individuality.
Products and positioning
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