M Crowd Restaurant Group
M Crowd Restaurant Group is a U.S. restaurant holding company associated with the Sprinkles Cupcakes brand.
Last updated October 14, 2026
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Overview
M Crowd Restaurant Group is a U.S. restaurant holding company whose name appears in connection with the gourmet cupcake chain Sprinkles Cupcakes. The supplied evidence does not directly describe M Crowd Restaurant Group itself; it documents the 2026 closure of Sprinkles Cupcakes, a brand founded by Candace Nelson and her husband in Beverly Hills in 2005 and sold to private equity firm KarpReilly in 2012. Because the evidence does not establish M Crowd Restaurant Group's founding, headquarters, ownership structure, or current portfolio, this dossier is limited to what can be supported and is flagged for review.
History
The supplied evidence does not contain a history of M Crowd Restaurant Group. It instead reports on Sprinkles Cupcakes, a gourmet cupcake chain founded by Candace Nelson and her husband, which opened its first location in Beverly Hills in 2005, attracted a celebrity clientele, expanded across the country, launched a Cupcake ATM, and was sold to private equity firm KarpReilly in 2012. In 2026 the chain closed all locations. Any relationship between M Crowd Restaurant Group and Sprinkles Cupcakes is not documented in the evidence provided, so no history for M Crowd Restaurant Group can be written without further sourcing.
Recent events
- Unconfirmed
Razzoo's closes nine locations after acquisition[2]
Reported:
Following the acquisition by M Crowd Restaurant Group, nine Razzoo's Cajun Cafe locations closed, including restaurants in Burleson, College Station, Far North Dallas, Garland, Irving, Lewisville, Lubbock, Spring and Tyler. Ten North Texas locations remain open.
M Crowd Restaurant Group acquires Razzoo's Cajun Cafe for $18.8 million[2]
Reported:
M Crowd Restaurant Group, parent company of Mi Cocina, announced on December 29 that it acquired the Razzoo's Cajun Cafe chain for $18.8 million. Following the acquisition, nine Razzoo's locations closed while ten North Texas locations remain open.
Sources2 sources
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