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Mørch & Søn's Eftf

Retailer / private label

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A historic Copenhagen specialist workshop and retailer of orders, decorations, medals, and medal ribbons, with over 190 years of experience.

Last updated September 29, 2026

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Overview

Mørch & Søn's Eftf (also styled M.W. Mørch og Søn's Eftf) is a Danish specialist business based in Copenhagen that produces and sells orders, decorations, medals, and medal-related accessories. According to its official website, the firm has more than 190 years of experience and operates as a specialforretning (specialty shop) where customers can buy ordensbånd (medal ribbons), miniatures, uniformspænde (medal bars), rosettes, and bows for both Danish and foreign medals. The company also offers assembly services, mounting customers' orders and decorations onto bars or ribbons. The business is known for its craftsmanship. Its website states that most of its emblems and medals are handmade in its own workshop in Copenhagen by two skilled goldsmiths, and that all sewing work is likewise sewn and fitted by hand by its tailor. This emphasis on traditional hand production distinguishes it from mass-produced medal suppliers. The firm's historical roots are deep. Its website cites a letter from Hans Christian Andersen to E. Collin, dated 11 September 1869, in which the writer asks for '1 Alen Ordensbaand til Commandeurkorset at bære om Halsen' (one ell of order ribbon for the Commander's Cross to wear around the neck), adding that 'Breden ved Jo sægler Hr. Mørch som boer' (the width Mr. Mørch knows, who lives [there]). This reference indicates that the Mørch family business was already established and known for order ribbons in the mid-19th century. Today the company continues to serve recipients of Danish and foreign honours, including work related to the Danish Ministry of Justice's Medal for International Service, for which it has been producing new ribbon and tooling for the miniature version. Its online presence is at ordensbaand.dk, and it also maintains an Instagram account. The firm remains a private, family-descended enterprise (the 'Eftf.' in its name means 'successors' or 'continuation'), operating in a niche market at the intersection of state honours, military and civil decorations, and traditional handicraft.

History

The history of Mørch & Søn's Eftf reaches back into the early 19th century. Its official website claims more than 190 years of experience, which would place its origins around the 1830s, though the exact founding year is not stated in the available evidence. The business was known in the mid-19th century for supplying order ribbons (ordensbånd) to customers in Copenhagen. A letter from Hans Christian Andersen to E. Collin, dated 11 September 1869, is quoted on the company's website: the writer asks for '1 Alen Ordensbaand til Commandeurkorset at bære om Halsen' and notes that 'Breden ved Jo sægler Hr. Mørch som boer' — indicating that Mr. Mørch was already an established supplier of order ribbons at that time. The name 'M.W. Mørch og Søn's Eftf.' indicates a family firm: M.W. Mørch, his son, and successors ('Eftf.' is an abbreviation of 'Efterfølger' or 'Eftf.' meaning successor/continuation). Over the decades the business remained a specialist in orders, decorations, and medals, serving recipients of Danish and foreign honours. It developed expertise not only in selling ribbons and medals but also in assembling and mounting decorations — for example, creating uniformspænde (medal bars), rosettes, and bows, and producing miniature versions of medals. In the modern era the firm operates from Copenhagen and maintains a workshop where, according to its website, most emblems and medals are handmade by two goldsmiths, and all sewing is done by hand by a tailor. The company has an online shop at ordensbaand.dk and an Instagram presence. It continues to take on special commissions; for instance, in connection with the Danish Ministry of Justice's Medal for International Service, it has been producing new ribbon and tooling for the miniature version of that medal. The firm remains a private, independent business, preserving a long tradition of Danish medal craftsmanship.

  • Hans Christian Andersen writes to E. Collin on 11 September 1869 requesting one ell of order ribbon for a Commander's Cross, mentioning Mr. Mørch as the supplier.

  • The firm continues to produce ribbon and tooling for the miniature version of the Danish Ministry of Justice's Medal for International Service (as stated on its website).

Products and positioning

Specialist heritage workshop and retailer for orders, decorations, and medals, emphasizing traditional hand craftsmanship in Copenhagen.

  • Ordensbånd (medal ribbons)

  • Miniature medals

  • Uniformspænde (medal bars)

  • Rosettes

  • Sløjfer (bows)

  • Emblems

  • Medals

Sources2 sources

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