LYD Bali Group

LYD Bali Group is a privately-owned hospitality and lifestyle consortium based in Bali, Indonesia. Established in 2010 by Gonzalo Assiego as a family-run business, the group has grown into a multi-brand operator with a portfolio of distinctive food and beverage (F&B) venues, a farm, and lifestyle concepts. Its mission is to build iconic brands with service-oriented experiences while respecting local traditions and cultures. The group's headquarters are in Bali, and it operates primarily in Indonesia and Southeast Asia. The company's portfolio includes well-known Bali hotspots such as La Favela (opened in 2013 in Seminyak), La Brisa (Echo Beach), La Plancha (Seminyak), La Laguna (opened in 2014), Attika (a speakeasy bar), Bokashi (a grocer and café), LYD Organic (an organic farm in Northern Bali), and La Santa Rosa (accommodation in southern Bali). These brands reflect a blend of international standards and local Balinese culture, offering diverse experiences from Latin music and tapas to Spanish-inspired beachfront dining and organic produce. LYD Bali Group has aggressive growth plans to expand its flagship brands across greater Indonesia and Southeast Asia. It seeks to partner with passionate hospitality operators and investors to create high-performing F&B concepts. The group emphasizes human-centered experiences, location, and service, aiming to push the boundaries of hospitality in the region. As a private entity, it does not disclose financial details publicly, but its expanding portfolio and renovation projects (e.g., La Laguna reopening in 2025) indicate ongoing investment and development.

LYD Bali Group was established in 2010 by Gonzalo Assiego as a family-run hospitality and lifestyle consortium. From its base in Bali, Indonesia, the group set out to create iconic brands with service-oriented experiences, blending international practices with local values and cultures. Its first major venue, La Favela, opened in 2013 in the heart of Seminyak, quickly becoming one of Bali's most famous hotspots known for Latin music and tapas dishes. In 2014, La Laguna opened, featuring vintage wooden gypsy caravans and multi-coloured decor, adding another distinctive destination to the group's portfolio. Over the years, LYD Bali Group expanded its offerings to include La Brisa, a beachfront venue at Echo Beach; La Plancha, one of the first Chiringuito-styled restaurant and bars in Seminyak serving Spanish-inspired dishes and cocktails; Attika, a speakeasy bar on the third floor of La Favela; Bokashi, a grocer and café inspired by the Japanese wabi sabi concept; LYD Organic, an organic farm in Northern Bali supplying the group's venues with local and sustainable produce; and La Santa Rosa, providing accommodation options in southern Bali. The group has a proven track record in creating diverse and successful hospitality and lifestyle concepts across Indonesia and Southeast Asia. It has forged close-knit relationships around the world and has aggressive business growth plans to expand its flagship brands into greater Indonesia and Southeast Asia. As part of this expansion, La Laguna underwent renovation and was scheduled to reopen in 2025. LYD Bali Group continues to seek partnerships with passionate hospitality operators and leaders to invest in and develop high-performing F&B concepts throughout the region.

• 2025

  La Laguna scheduled to reopen after renovation.

• 2014

  La Laguna opens with vintage wooden gypsy caravans and multi-coloured decor.

• 2013

  La Favela opens in Seminyak, becoming one of Bali's most famous hotspots.

• 2010

  LYD Bali Group founded by Gonzalo Assiego as a family-run hospitality and lifestyle consortium.

A family-run hospitality and lifestyle consortium building iconic brands with service-oriented experiences, respecting local traditions and cultures.

• La Favela

  Latin-music and tapas venue in Seminyak, opened in 2013.

• La Brisa

  Beachfront venue at Echo Beach offering a unique Bali experience.

• La Plancha

  Chiringuito-styled restaurant and bar in Seminyak serving Spanish-inspired dishes and cocktails.

• La Laguna

  Venue with vintage wooden gypsy caravans and multi-coloured decor, opened in 2014; under renovation, reopening 2025.

• Attika

  Speakeasy bar on the 3rd floor of La Favela with special cocktails and curated music.

• Bokashi

  Grocer and 2nd floor café inspired by Japanese wabi sabi concept, offering health-forward products.

• LYD Organic

  Organic farm in Northern Bali supplying venues with organic, local and sustainable produce.

• La Santa Rosa

  Accommodation options in southern Bali.

1. 1Leading Hospitality in South East Asia | LYD Bali Grouplydbaligroup.com
2. 2Brands | LYD Bali Grouplydbaligroup.com
3. 3About Us | LYD Bali Grouplydbaligroup.com
4. 4LYD Bali Group - Wikidatawikidata.org