Luxuria Diamonds

Luxuria Diamonds is a New Zealand-founded jewellery brand that sells diamond simulant and gemstone engagement rings directly to consumers online. Its catalogue centres on rings built around cubic zirconia and other diamond simulants, set in precious metals such as 925 sterling silver with rhodium plating, and priced far below the natural-diamond equivalents they are designed to resemble. The brand markets itself on the idea that a convincing, well-cut simulant can deliver the visual impact of a fine diamond ring at a fraction of the cost, and it ships free to the United States, the United Kingdom and most EU countries. The brand's product line includes named designs such as D'PROMESSO, a dual-band white diamond simulant engagement ring with a 2.04 carat prong-set central stone, and LUMIERE, an artificial solitaire ring featuring a 2.04 carat Hearts and Arrows round-cut cubic zirconia in a Tiffany-inspired four-prong setting. Luxuria also offers natural and lab-created gemstone engagement rings accented with natural diamond or diamond simulants, positioning coloured stones as a way for couples to choose something more personal, such as a birthstone or a favourite colour. Luxuria's stated origin story is a consumer-problem narrative: the founder describes a surprise proposal in which the ring he chose was disliked, and cites survey-style figures such as 72% of women saying they would not trust their partner to choose their engagement ring. That experience led to a business idea built around reducing groom stress and offering an affordable stand-in ring for proposals, travel or gifting, with the option to upgrade later. The brand emphasises quality grading of its simulants, 30-day returns and warranty support, and value messaging that contrasts a roughly US$100 ring with one that looks like it is worth US$10,000. Luxuria operates primarily as a direct-to-consumer e-commerce brand rather than through a large physical retail network. Its identity is tied to the diamond simulant category, where it competes with other synthetic-stone and alternative-metal jewellers. Public information about the company's ownership, founding year and headquarters is limited; Wikidata describes it simply as a New Zealand-founded jewellery brand specialising in diamond simulant engagement rings.

Luxuria Diamonds is a New Zealand-founded jewellery brand that specialises in diamond simulant engagement rings, according to its Wikidata entry. The brand's own account of its origins is a personal story rather than a corporate chronology: the founder describes meeting his partner with a kiss in a back row at the movies, followed by a whirlwind courtship, and then a surprise marriage proposal in which the ring he chose was disliked. He notes that the ring was a high-quality natural diamond ring but that it looked better in the box than on her finger, and that she later confessed it simply was not her style. From that experience came the business idea. The founder argues that many men know little about jewellery and cannot reliably choose a ring their partner will love, citing the claim that around one in three marriage proposals in America are surprises and that 72% of women say they would not trust their partner to choose their engagement ring. He also points to the financial loss involved in changing a natural diamond ring, noting that a diamond typically loses over 50% of its value as soon as it leaves the jeweller. The proposed solution was a brand that reduces groom stress by offering convincing, affordable diamond simulant rings that can serve for a surprise proposal, for travel, for gifting, or as a stand-in ring, with the possibility of upgrading later. Luxuria built its catalogue around that idea. Its featured product, D'PROMESSO, is described as a beautifully slender dual band white diamond simulant engagement ring with a 2.04 carat prong-set central stone. Another flagship, LUMIERE, is an artificial solitaire ring with a 2.04 carat Hearts and Arrows round-cut cubic zirconia, handcrafted in 925 sterling silver with rhodium plating and a Tiffany-inspired four-prong setting. The brand states that it uses only the very best diamond simulants, top graded in cut, colour and clarity, and that it uses precious metals and materials to deliver beautifully packaged affordable engagement rings. It also offers natural and lab-created gemstone engagement rings accented with natural diamond or diamond simulants, recommending stones with personal significance such as birthstones or favourite colours. Commercially, Luxuria operates as an online direct-to-consumer brand. Its homepage advertises free shipping to the USA, UK and most EU countries, and it promotes 30-day returns and a product warranty. Its value messaging contrasts a roughly US$100 ring with one that looks like it is worth US$10,000. Beyond these brand-published details and the Wikidata description, little verified public information is available about the company's founding year, headquarters, ownership or corporate structure.

Affordable, high-quality diamond simulant and gemstone engagement rings that look like fine diamond jewellery at a fraction of the price, sold direct to consumers online.

• D'PROMESSO

  Dual band white diamond simulant engagement ring with a 2.04 carat prong-set central stone, priced at USD 79.

• LUMIERE

  Artificial solitaire ring with a 2.04 carat Hearts and Arrows round-cut cubic zirconia (Grade 6A), handcrafted in 925 sterling silver with rhodium plating and a Tiffany-inspired four-prong setting, priced at USD 53.

• Gemstone engagement rings

  Natural and lab-created gemstone engagement rings accented with natural diamond or diamond simulants.

1. 1Luxuria Diamonds | Diamond Simulant & Gemstone engagement ringsluxuria.diamonds
2. 2Smart men propose with a fake engagement ring | About usluxuria.diamonds
3. 32 carat fake solitaire diamond ring | Artificial solitaire ringluxuria.diamonds
4. 4Luxuria Diamondswikidata.org