Luxihe Taosu

Luxihe Taosu (泸溪河桃酥) is a Chinese pastry brand specializing in taosu — a traditional walnut cookie — and other new-style Chinese pastries. The brand presents itself as a revivalist of "new Chinese-style pastry" (新中式糕点), combining traditional recipes with modern retail presentation. Its official website describes its mission as "carefully making fresh-baked cakes, reviving the new Chinese-style food culture" (谨制现做好饼，复兴新中式食尚文化). The brand's product range centers on taosu and egg-yolk pastry (蛋黄酥), which it markets as a "internet-famous hit" (网红爆款). The egg-yolk pastry is described as having layered flaky crust wrapped around red bean paste with a salted egg yolk inside, offering a rich, delicate and sweet flavor. Beyond these signature items, the brand offers a variety of Chinese-style snacks and gift boxes, including the "Luyi Li" (泸意礼) gift line positioned for festive and courtesy gifting. Luxihe Taosu operates a chain of directly managed stores — the website explicitly states "only direct operation, no franchising" (只做直营不加盟). As of the website's current content, the brand has surpassed 500 stores nationwide. The stores feature a modern minimalist design blended with Chinese traditional elements, aiming to provide customers with an elegant and comfortable dining experience. The brand also maintains an online presence through Tmall flagship store, WeChat official account, and Weibo. The brand is owned by Luxihe Food (Group) Co., Ltd. (泸溪河食品（集团）有限公司), with its registered address at No. 17 Lanxia Road, Moling Street, Jiangning District, Nanjing, Jiangsu Province. The website footer also mentions Jiangsu Weishan Haiji Industrial Co., Ltd. (江苏味山海集实业有限公司) in connection with the brand. The brand's customer service hotline is 400-827-1718. Luxihe Taosu's brand story traces its origins to the Ming Dynasty, when a descendant of Xia Yan — a high official who was executed after being framed by the corrupt official Yan Song — fled to the banks of the Luxi River (泸溪河) in Longhu Mountain, Yingtan, Jiangxi. To make a living, the descendant started a confectionery business, carrying on the taosu-making technique that had originated in the imperial court. He sold taosu from a shoulder pole at markets, and the crispy, fragrant cookies became popular among common people. He later opened a taosu pastry shop, beginning the legend of what is now the nationally known "Luxihe Taosu." This is the folk origin of "imperial court taosu" (宫廷桃酥). Today, Luxihe Taosu is positioned as a modern Chinese pastry chain that bridges traditional heritage and contemporary retail. It competes in China's growing new-style Chinese pastry market alongside other regional and national brands, leveraging its direct-operation model to control quality and brand experience. The brand continues to expand its store network and online sales channels, with a focus on fresh-baked products and gift-oriented packaging.

The history of Luxihe Taosu is rooted in both a legendary origin story and its modern development as a pastry chain. According to the brand's official "Brand Story," taosu is one of China's four famous pastries and was originally an imperial tribute food. The name "tao" refers to walnut (核桃), and the pastry is named for its crispy texture. During the Ming Dynasty's Jiajing era, Xia Yan — praised as the first capable minister — was framed by the treacherous official Yan Song and executed. Some of his descendants fled back to their ancestral home in Jiangxi, settling by the Luxi River (泸溪河) at Longhu Mountain in Yingtan. To support their families, they started a confectionery business, inheriting the taosu-making technique that had come from the imperial court. Selling taosu from a shoulder pole at markets, the crispy and delicious cookies won popular affection. They later opened a taosu pastry shop, beginning the legend of "Luxihe Taosu" that is now known throughout the country. This is the folk origin of "imperial court taosu." The modern brand operates under Luxihe Food (Group) Co., Ltd., with its headquarters and registered address at No. 17 Lanxia Road, Moling Street, Jiangning District, Nanjing, Jiangsu Province. The website also references Jiangsu Weishan Haiji Industrial Co., Ltd. The brand has grown into a chain with over 500 stores nationwide, all directly operated — the website states "only direct operation, no franchising." This direct-operation strategy is a key part of the brand's identity, allowing it to control product quality and store experience. The brand's product line has expanded beyond the traditional taosu to include new-style Chinese pastries such as egg-yolk pastry (蛋黄酥), which it markets as a "internet-famous hit." The egg-yolk pastry features layered flaky crust, red bean paste, and a salted egg yolk, offering a rich and delicate flavor. The brand also offers gift boxes under the "Luyi Li" (泸意礼) line, positioned for gifting and festive occasions. Luxihe Taosu maintains an omnichannel presence, including a Tmall flagship store, official WeChat account, and Weibo. Its stores feature a modern minimalist design blended with Chinese traditional elements, aiming to provide an elegant and comfortable dining experience. The brand's customer service hotline is 400-827-1718. The website footer indicates copyright by Luxihe Food (Group) Co., Ltd. and website construction by Zhongqi Dongli Nanjing, with ICP filing numbers 苏ICP备20018321号 and 京ICP备10002622号. While the exact founding year of the modern company is not provided in the available evidence, the brand has clearly established itself as a significant player in China's new-style Chinese pastry market, leveraging its heritage story and direct-operation model to build a national presence.

• Brand story traces origins to Ming Dynasty descendant of Xia Yan settling by Luxi River in Jiangxi and starting taosu business.

• Modern brand operates under Luxihe Food (Group) Co., Ltd. with headquarters in Nanjing, Jiangsu.

• Nationwide store count surpasses 500, all directly operated.

New Chinese-style pastry chain with direct-operation model, emphasizing fresh-baked products and traditional heritage.

• Taosu (walnut cookie)

  Signature traditional Chinese pastry, crispy and fragrant, originally an imperial tribute food.

• Egg-yolk pastry (danhuang su)

  Layered flaky crust wrapped around red bean paste with a salted egg yolk inside; marketed as an internet-famous hit.

• Luyi Li gift boxes

  Gift line positioned for festive and courtesy gifting.

1. 1泸溪河桃酥官网-专注于桃酥食品lxhts.com.cn
2. 2泸溪河新中式糕点-蛋黄酥-泸溪河桃酥官网lxhts.com.cn
3. 3品牌故事-泸溪河桃酥官网lxhts.com.cn
4. 4泸溪河_品牌介绍-泸溪河桃酥官网lxhts.com.cn
5. 5Luxihe Taosu - Wikidatawikidata.org