LUX

LUX is a beauty brand that, according to its official site, has been "the beauty secret of the world's most glamorous stars" since 1923. Its indulgent bath and body products are described as a fusion of skin-perfecting formulas and fine fragrances, forming a self-care ritual. The brand's collection includes soap bars, body washes and bath & body products, with items such as Creamy Perfection, Fresh Splash, Velvet Touch, Soft Touch, Lux Even-Toned Glow Bathing Soap, Lux Flaw-less Glow Bathing Soap, Lux Fresh Glow Plus Bathing Soap, exfoliating soaps and body scrubs. Its messaging centers on "My beauty, my strength" and on timeless allure associated with iconic stars.

According to the official LUX website, "Since 1923, LUX has been the beauty secret of the world's most glamorous stars." The brand describes its indulgent bath and body products as a fusion of exceptional skin-perfecting formulas and the finest fragrances, creating a transformative self-care ritual that helps women find strength through beauty. Its story page references timeless allure embraced by Hollywood legends such as Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe, as well as modern-day icons including Ashwarya Rai, Katrina Kaif, Shu Qi, Kareena Kapoor, Isyana Sarasvati and Dilraba Dilmurat.

A beauty brand offering indulgent bath and body products positioned around self-care, fragrance and skin glow, with the tagline "My beauty, my strength".

• LUX Flaw-less Glow Bathing Soap

  Described as a reinvention of the iconic soap bar, infused with Vitamin C and E, formulated to visibly reduce dark spots and leave skin glowing and hydrated.

• Lux Even-Toned Glow Bathing Soap

  Listed among the brand's soap bar collection.

• Lux Fresh Glow Plus Bathing Soap

  Listed among the brand's soap bar collection.

• LUX Rose & Aloe Vera Exfoliating Soap

  Listed among the brand's product collection.

• LUX Lavender & Vitamin C Exfoliating Soap

  Listed among the brand's product collection.

• LUX Rose & Aloe Vera Shimmering Bodywash

  Listed among the brand's product collection.

• LUX Rose & Aloe Vera Body Scrub

  Listed among the brand's product collection.

• LUX Lavender & Vitamin C Body Scrub

  Listed among the brand's product collection.

1. 1Fragrant Bar Soap, Body Wash and Shower Gel from LUX | LUX India | LUXlux.com
2. 2Body Wash, Beauty Soap and Perfumed Bar from LUX | LUX India | LUXlux.com
3. 3LUX Story | LUXlux.com
4. 4Soap Bars | LUXlux.com