LuVit TOWN NAKATSUGAWA

LuVit TOWN NAKATSUGAWA (ルビットタウン中津川) is a shopping center located in Yodogawa-cho, Nakatsugawa City, Gifu Prefecture, Japan. It is operated and managed by Valor Max Co., Ltd. (バローマックス株式会社), a joint venture established by retailer Valor Holdings Co., Ltd. (バローホールディングス株式会社) and real estate firm Xymax Corporation (株式会社ザイマックス). The facility opened on November 10, 2017, on the site of the former Apita Nakatsugawa store, which had closed on August 20, 2017, after the expiration of the landowner contract. It was the first shopping center to open under the LuVit TOWN brand. The center is anchored by a Valor supermarket (バロー ルビットタウン店) and comprises 51 specialty stores according to the official website, with Wikipedia listing 53 specialty stores. It spans multiple floors and includes a separate building. The official website states the address as 3-8 Yodogawa-cho, Nakatsugawa City, Gifu 508-0034, about a 9-minute walk from JR Nakatsugawa Station, with 1,350 parking spaces and operating hours from 10:00 to 20:00 (some stores may have different hours). LuVit TOWN NAKATSUGAWA serves as a regional shopping destination in the Nakatsugawa area, offering a mix of grocery, fashion, dining, entertainment, and services. The center has continued to evolve its tenant mix, with new store announcements including Daiso, Edion, Yoshinoya, KOMEHYO, Rakuten Mobile, and others in recent years. It also engages the local community through events and campaigns, such as seasonal shopping promotions, dinosaur exhibitions, and children's activities.

The site of LuVit TOWN NAKATSUGAWA was originally occupied by Apita Nakatsugawa, a store operated by Uny. Apita Nakatsugawa opened on October 10, 1997, as the successor to the relocated Uny Nakatsugawa store. It operated for about 20 years until it closed on August 20, 2017, due to the expiration of the contract with the landowners. Prior to the closure, on July 18, 2017, Valor Max Co., Ltd. was established as a joint venture between Valor Holdings, a retail company, and Xymax Corporation, a real estate company, to operate and manage the new shopping center. The facility underwent renovation and reopened as LuVit TOWN NAKATSUGAWA on November 10, 2017. This was the first shopping center to open under the LuVit TOWN brand. The center is anchored by a Valor supermarket (バロー ルビットタウン店) and features 51 specialty stores according to the official website (Wikipedia lists 53). It has multiple floors and a separate building. Over the years, the tenant mix has changed, with new stores such as Daiso, Edion, Yoshinoya, KOMEHYO, Rakuten Mobile, and others opening. The center also engages in community events and campaigns, such as seasonal shopping promotions, dinosaur exhibitions, and children's activities. In 2024, it launched official Instagram and LINE accounts.

• Apita Nakatsugawa opens as the successor to the relocated Uny Nakatsugawa store.

• Valor Max Co., Ltd. is established to operate and manage the new shopping center.

• Apita Nakatsugawa closes due to expiration of the landowner contract.

• LuVit TOWN NAKATSUGAWA opens as the first LuVit TOWN-branded shopping center.

• LuVit TOWN theme song created.

• New stores Teppen Choten and Fukusuke open.

• New store Capsule Park opens.

• New store Kokomaru opens.

• Official Instagram and LINE accounts launched.

• New store Yoshinoya opens.

• New stores Daiso, Don Saku, and Edion open.

Regional shopping center anchored by a Valor supermarket, serving the Nakatsugawa area with a mix of daily necessities, dining, and services.

• Valor supermarket (バロー ルビットタウン店)

  Core grocery store of the shopping center.

• 51 specialty stores

  A mix of fashion, dining, services, and entertainment tenants.

1. 1ルビットタウン 中津川 - 公式ウェブサイトluvit-town.jp
2. 2ルビットタウン中津川 - Wikipediaja.wikipedia.org
3. 3LuVit TOWN NAKATSUGAWA - Wikidatawikidata.org