Lunar

Lunar (originally Lunar Way) is a Danish fintech company and licensed bank founded in Aarhus in 2015. It positions itself as a 100% digital alternative to traditional banks, targeting younger, mobile-first customers with a free account, a digital payment card and a full banking app. The company rebranded from Lunar Way to Lunar as it broadened its product range and obtained its own banking licence. Lunar's core consumer proposition is a free account and digital card that can be opened from a phone in minutes, combined with budgeting tools, automatic savings, joint accounts for bill-splitting, and investment features. The bank advertises up to +1% interest on deposits across its paid plans (Lunar Plus and Unlimited), with interest calculated annually, variable, and paid monthly, subject to linking a NemKonto. Travel benefits include zero exchange and ATM fees in many cases, worldwide travel insurance, and a partnership with SAS EuroBonus that lets customers earn points on card spending. As a licensed Danish bank, Lunar states that it is supervised by the Danish Financial Supervisory Authority (DFSA) and that customer deposits are covered by the Danish Guarantee Fund up to EUR 100,000 (approximately DKK 750,000). Security features include MitID authentication, biometric login, one-click card blocking, and digital cards with dynamic CVC codes. The company reports more than 1,000,000 users and maintains English and Danish customer support on weekdays. Lunar operates in Denmark, Sweden and Norway, and has expanded into business banking alongside its consumer offering. Corporate documents published on its site include annual reports and general meeting notices for both Lunar Group and Lunar Bank A/S, indicating a group structure with a regulated banking subsidiary. The brand competes in the Nordic challenger-bank space against both traditional banks and other digital-first providers.

Lunar Way was founded in Aarhus, Denmark, in 2015 as a fintech startup offering an app-based alternative to traditional banks, aimed particularly at young adults. The service combined a bank account accessed through a mobile app with an associated payment card. In 2016, Lunar Way won second place in the 'Challenger Banks' category at the European Fintech Awards, an early recognition of its position among Europe's emerging digital banks. Over the following years the company expanded its product range and its geographic reach, growing from its Danish home market into Sweden and Norway. As the company matured, it rebranded from Lunar Way to simply Lunar. A key strategic step was obtaining its own Danish banking licence, which allowed it to operate on par with established banks rather than relying solely on partner institutions. With the licence came supervision by the Danish Financial Supervisory Authority (DFSA) and deposit protection through the Danish Guarantee Fund up to EUR 100,000 per customer. Lunar's consumer offering evolved to include paid subscription plans such as Lunar Plus and Unlimited, which provide higher deposit interest of up to +1%, alongside travel benefits, insurance and loyalty partnerships. The bank also built out business banking services. By the mid-2020s Lunar reported more than 1,000,000 users and published annual reports and general meeting notices for both Lunar Group and its regulated subsidiary Lunar Bank A/S, reflecting a group structure with a licensed banking arm. The company continues to position itself as a fully digital, independent and regulated bank focused on smarter everyday money management for consumers and businesses in the Nordics.

• 2016

  Won second place in the 'Challenger Banks' category at the European Fintech Awards.

• 2015

  Lunar Way founded in Aarhus, Denmark.

• Rebranded from Lunar Way to Lunar.

• Obtained its own Danish banking licence and came under DFSA supervision.

• Reached more than 1,000,000 users.

A 100% digital, app-first Danish challenger bank offering simple, transparent everyday banking with no hidden fees.

• Lunar free account and digital card

  A free personal bank account with a digital payment card, opened via the app.

• Lunar Plus

  Paid subscription plan offering up to +1% interest on deposits.

• Lunar Unlimited

  Paid subscription plan offering up to +1% interest on deposits.

• Joint accounts

  Shared accounts for easy bill-splitting with family and friends.

• Investment tools

  In-app tools for saving and investing.

• Travel benefits

  Zero exchange and ATM fees in many cases, plus worldwide travel insurance.

• SAS EuroBonus partnership

  Earn SAS EuroBonus points on card spending.

• Business banking

  Banking services for business customers.

1. 1Lunar: The smarter way to bank - Lunarlunar.app
2. 2Safety at Lunar - Lunarlunar.app
3. 3Corporate - Lunarlunar.app
4. 4What is Lunar? - Lunarlunar.app
5. 5Lunar Way - Wikidatawikidata.org
6. 6Lunar (finans) - Wikipedia (Swedish)sv.wikipedia.org