Lumina Clippers
A managed short-form clipping agency that turns long-form content into thousands of vertical clips distributed by a network of 62,900+ creators.
Last updated September 28, 2026
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Overview
Lumina Clippers is a short-form video clipping and distribution agency founded in 2025 by Rhys McKay. The company operates a managed network of more than 62,900 vetted clippers who cut long-form content — podcasts, livestreams, interviews, founder videos — into 12-to-35-second vertical clips and post them natively to TikTok, Instagram Reels, YouTube Shorts and X. Rather than selling editing hours or software, Lumina sells clipping campaigns priced on verified views, with campaigns typically going live within 24 to 72 hours of receiving a source asset. The company reports having delivered over 18 billion organic views and created more than 2 million clips of unique UGC content. It says it has worked with more than 10 Fortune 500 companies as well as casino start-ups and other brands, and it holds a 5.0 rating on Clutch. Lumina runs several desks under one brand: a core clipping agency for brands, a clipping services desk, a clipping marketing desk, and a political clipping agency desk for campaigns that already have footage. The company positions clipping as an alternative to renting a single influencer: one influencer post reaches that influencer's existing audience, while a clipping campaign places the same footage on tens of thousands of creator accounts, each with its own audience. Lumina handles the brief, the cutting, creator briefing, quality review, payment to the network and reporting through a live dashboard. The company has been featured in outlets including Forbes, Yahoo!, Business Insider, The Wrap, TechTimes, Digital Journal, Net Influencer, Fintech and Growth Insider. Its mission is described as democratizing content distribution for brands.
History
Lumina Clippers was founded in 2025 by Rhys McKay, who serves as CEO. The company was built around a managed network of short-form video clippers — creators who cut long-form content into vertical clips and post them natively on their own accounts. According to the company, the network grew to more than 62,900 vetted clippers and has delivered over 18 billion organic views. Lumina positions itself as a clipping agency rather than a tool or a press-monitoring service: clients send one long-form asset, and Lumina handles briefing, cutting, creator briefing, quality assurance, distribution and reporting. The company reports that campaigns typically launch within 24 to 72 hours and that clients pay only for verified views. It has worked with brands including Stake, OKX, Adobe, Aviator, Midjourney, Polkadot, Wispr Flow, Magic Eden, Riverside FM, Bitcoin Magazine, Algorand and Caliente MX, and says it has collaborated with more than 10 Fortune 500 companies. Lumina operates several desks under the same brand and network: a core clipping agency for brands, a clipping services desk, a clipping marketing desk, and a political clipping agency desk for campaigns that already have footage. The company has been featured in Forbes, Yahoo!, Business Insider, The Wrap, TechTimes, Digital Journal, Net Influencer, Fintech and Growth Insider, and holds a 5.0 rating on Clutch. Its stated mission is democratizing content distribution for brands.
- 2025
Lumina Clippers founded by Rhys McKay.
- 2025
Built a managed network of 62,900+ clippers.
- 2025
Delivered over 18 billion organic views.
Products and positioning
The #1 clipping agency for brands that want predictable virality, offering managed short-form distribution at scale with verified-view billing.
Managed clipping campaigns
Long-form content cut into 12–35 second vertical clips distributed natively on TikTok, Instagram Reels, YouTube Shorts and X by a network of 62,900+ clippers, priced on verified views.
Clipping services desk
A service desk for brands that need other people's accounts to carry their video, with managed briefing, cutting, creator briefing, QA, distribution and reporting.
Clipping marketing desk
A marketing-focused desk using the same 62,900+ network and verified-view billing.
Political clipping agency desk
A desk for political campaigns that already have the tape.
Sources5 sources
- 1#1 Clipping Agency for Brands | Lumina Clippersluminaclippers.com
- 2Meet the Team Behind 18B+ Views | Lumina Clippersluminaclippers.com
- 3Turn Any Content Into Billions of Views | Lumina Clippersluminaclippers.com
- 4Clipping Services for Brands | Verified Views | Luminaluminaclippers.com
- 5Lumina Clipperswikidata.org
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