Luluarq

Luluarq (株式会社ルルアーク) is a Japanese company headquartered in Fukuoka City, Fukuoka Prefecture, that operates amusement facilities, indoor play areas, and capsule-toy (gashapon) shops. It is a subsidiary of ORIX Corporation. The company was originally founded in 1958 as a vending machine operator and was incorporated in 1968 under the name Daicho Shoji Co., Ltd. (大長商事株式会社). It entered the amusement facility business in 1975 and the capsule-toy vending machine business in 1980. Over the decades it expanded into toy wholesaling (1981) and television game shops under the "Stadium" name (1990), but faced intensifying competition and the end of the print club (purikura) boom, leading to financial difficulties. In January 2009 it filed for civil rehabilitation with the Fukuoka District Court, with liabilities of approximately 5.5 billion yen, and received a rehabilitation order in February 2009. After withdrawing from toy wholesaling and amusement prize sales, it focused on rebuilding its own-brand amusement and capsule-toy shop operations. It launched the indoor play facility "Niko Niko Garden" in 2011 and completed civil rehabilitation proceedings in January 2013. Since 2014 it has developed the capsule-toy shops "Pon!" and "Gacha Gacha no Mori." The company changed its trade name to Luluarq Co., Ltd. on December 1, 2018. In April 2025, ORIX acquired all shares of the company, making it a subsidiary. As of April 2023, it operated 70 capsule-toy shops across Japan from Tohoku to Kyushu, along with amusement facilities such as "FESTA" and "Fesutarando" and indoor play areas "Niko Niko Garden."

Luluarq traces its origins to April 1958, when it was founded in Tenjin, Chuo-ku, Fukuoka City, as a vending machine operator. In June 1968, it was incorporated as Daicho Shoji Co., Ltd. (大長商事株式会社). The company entered the amusement facility business in September 1975 and the capsule-toy vending machine business in September 1980. In July 1980, it moved its headquarters to Maizuru, Chuo-ku, Fukuoka City. In September 1981, it entered the toy wholesale business. The headquarters moved again in September 1986 to Nanotsu, Chuo-ku, Fukuoka City, and in March 1988 to Higashi-ku, Fukuoka City. In October 1990, it entered the television game shop business, opening stores under the name "Stadium" (retreated in December 2001). In October 1999, it entered the amusement prize sales business. In 2005, the president changed from founder Takanori Nagatomo to Ichiro Nagatomo. In January 2009, the company filed for civil rehabilitation with the Fukuoka District Court, and in February 2009 it received a rehabilitation order. It withdrew from the toy wholesale and amusement prize sales businesses and closed its Tokyo branch. In December 2009, it received approval of its rehabilitation plan. In November 2011, it launched the indoor play facility "Niko Niko Garden." In January 2013, it received a decision to conclude civil rehabilitation proceedings. In May 2014, it began developing capsule-toy shops. In December 2018, it changed its trade name to Luluarq Co., Ltd. In October 2021, it opened a Tokyo office. In April 2025, it became a subsidiary of ORIX Corporation.

• Founded in Tenjin, Chuo-ku, Fukuoka City as a vending machine operator.

• Incorporated as Daicho Shoji Co., Ltd.

• Entered the amusement facility business.

• Entered the capsule-toy vending machine business.

• Entered the toy wholesale business.

• Entered the television game shop business under the name "Stadium".

• Entered the amusement prize sales business.

• President changed from Takanori Nagatomo to Ichiro Nagatomo.

• Filed for civil rehabilitation with the Fukuoka District Court.

• Received civil rehabilitation proceedings commencement decision; withdrew from toy wholesale and amusement prize sales, closed Tokyo branch.

• Received approval of civil rehabilitation plan.

• Launched indoor play facility "Niko Niko Garden".

• Received decision to conclude civil rehabilitation proceedings.

• Began developing capsule-toy shops.

• Changed trade name to Luluarq Co., Ltd.

• Opened Tokyo office.

• Became a subsidiary of ORIX Corporation.

Family-oriented amusement and capsule-toy retail operator with staffed stores, rebuilt under ORIX ownership.

• FESTA

• ふぇすたらんど

• Niko Niko Garden

• Pon!

• ガチャガチャの森

1. 1Luluarq - Wikidatawikidata.org
2. 2ルルアーク - Wikipediaja.wikipedia.org