Luli
Luli Group is a large Chinese industrial conglomerate founded in 1985, spanning eco-wood products, smart home manufacturing, seamless steel pipes, specialty steel forging, paper, and new energy.
Last updated September 26, 2026
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Overview
Luli (鲁丽) is the corporate brand of Luli Group, a large diversified Chinese industrial enterprise founded in 1985. According to its official website, the group has grown into a conglomerate active in premium seamless steel pipes and high-end special steel forging, eco-wood products and smart home manufacturing, import-export trade and modern logistics, new-energy utilization such as photovoltaic and gas power generation, and environmental protection and energy-saving activities including wastewater purification and waste resource recycling. The group states that it has been selected among China's Top 500 Enterprises. The Luli brand is best known in the building-materials and wood-products sector. Its wood-products line includes Luli plain board (鲁丽素板), the Luli and Jin Luli (金鲁丽) board brands, and Luli wood flooring. In home products, the group offers customized products and standardized furniture, reflecting its positioning in eco-wood and intelligent home manufacturing. Beyond wood and home, Luli operates steel pipe products (structural, fluid, hydraulic support, oil casing, and line pipes), forging products (quality forged rounds, modules, forgings, quality steel ingots and electroslag ingots), steel products (tube blank steel and quality carbon structural steel), and paper products (containerboard and corrugated paper). The group is headquartered in Shandong, China, and serves both domestic and international markets, with its website offering Japanese, Korean, Spanish, English, and Chinese language options. Luli operates an electronic procurement platform (Oubei Yigou) promoting transparent, fair, and open 'sunshine procurement' to integrate suppliers into its supply chain. It also maintains a group Party committee with branches across its wood, steel, and administrative units, and emphasizes talent development, training, and career advancement. As a private industrial group, Luli is not a listed company. Its diversified portfolio — from engineered wood and furniture to steel pipes, paper, and new energy — positions it as a vertically integrated manufacturer serving construction, furniture, industrial, and energy markets.
History
Luli Group was founded in 1985, according to its official website. Over the following decades it developed from its origins into a large diversified enterprise group. The group's own description states that it has grown into an integrated conglomerate active in premium seamless steel pipes and high-end special steel forging, eco-wood products and smart home manufacturing, import-export trade and modern logistics, new-energy utilization such as photovoltaic and gas power generation, and environmental protection and energy-saving activities including wastewater purification and waste resource recycling. The group states that it has been selected among China's Top 500 Enterprises. In the wood-products sector, Luli built a portfolio that includes Luli plain board (鲁丽素板), the Luli and Jin Luli (金鲁丽) board brands, and Luli wood flooring. It extended into home products with customized products and standardized furniture, aligning with its stated focus on eco-wood and intelligent home manufacturing. In steel, the group developed capabilities in seamless steel pipes (structural, fluid, hydraulic support, oil casing, and line pipes), forging products (quality forged rounds, modules, forgings, quality steel ingots, and electroslag ingots), and steel products (tube blank steel and quality carbon structural steel). It also operates paper products including containerboard and corrugated paper. The group is headquartered in Shandong, China, and serves domestic and international markets; its website is available in Japanese, Korean, Spanish, English, and Chinese. Luli operates an electronic procurement platform (Oubei Yigou) that promotes fair, open, and transparent 'sunshine procurement' to integrate suppliers into its supply chain. It maintains a group Party committee with branches in administrative, wood, steel, and residential committee units, and emphasizes talent development with training systems and promotion channels. As a private industrial group, Luli is not listed on a stock exchange.
- 1985
Luli Group founded.
Group develops into a diversified conglomerate spanning eco-wood, smart home, seamless steel pipes, special steel forging, paper, trade, logistics, and new energy.
Selected among China's Top 500 Enterprises (per official website).
Products and positioning
Large diversified industrial group and China Top 500 Enterprise, integrating eco-wood, smart home, steel, paper, and new energy.
Wood products
Luli plain board (鲁丽素板)
Wood products
Luli and Jin Luli board brands
Wood products
Luli wood flooring
Home products
Customized and standardized furniture
Steel pipes
Seamless steel pipes (structural, fluid, hydraulic support, oil casing, line pipe)
Forging
Forgings (forged rounds, modules, forgings, steel ingots, electroslag ingots)
Steel
Steel products (tube blank steel, quality carbon structural steel)
Paper
Paper products (containerboard, corrugated paper)
Sources2 sources
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