Lua de Papel
Lua de Papel is a Portuguese book imprint of Grupo LeYa, publishing non-fiction, self-help, and practical guides.
Last updated September 28, 2026
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Overview
Lua de Papel is a book publishing imprint within Grupo LeYa, one of the largest publishing groups in the Portuguese-speaking world. The imprint's online catalogue features a range of non-fiction titles, including international bestsellers in self-help, personal development, survival, and practical living, as well as works by Portuguese authors. Its list includes titles such as 'Hábitos Atómicos' by James Clear, 'Caminhar' by Henry David Thoreau, 'O Corpo Conhece a Cura' by Victoria Maizes, 'Notas sobre Ser Homem' by Scott Galloway, 'Saber Amar' by Stefanie Stahl, and the Portuguese edition of the SAS Survival Handbook by John 'Lofty' Wiseman. The imprint also publishes Portuguese-language authors such as Nuno Lobo Antunes. Lua de Papel operates as part of the LeYa group's portfolio of imprints, which spans literary fiction, children's books, and non-fiction. Its website is hosted under the leya.com domain, and the footer indicates copyright by Grupo LeYa. The brand targets general readers in Portugal and other Portuguese-speaking markets, with a focus on accessible, practical, and inspirational non-fiction.
History
Lua de Papel is a publishing imprint associated with Grupo LeYa, a major Portuguese-language publishing conglomerate. The imprint's website, hosted at luadepapel.leya.com, presents a curated catalogue of non-fiction titles, with a strong emphasis on translated international bestsellers in the self-help, personal development, and practical skills categories. The presence of the LeYa copyright notice in the site footer confirms its integration into the group's publishing operations. While the exact founding date of the imprint is not provided in the available evidence, its current catalogue reflects a strategy of publishing accessible, high-demand non-fiction for Portuguese readers. The imprint has brought to Portuguese audiences works such as James Clear's 'Hábitos Atómicos' (Atomic Habits), Henry David Thoreau's 'Caminhar' (Walking), Victoria Maizes's 'O Corpo Conhece a Cura', Scott Galloway's 'Notas sobre Ser Homem', Stefanie Stahl's 'Saber Amar', and John 'Lofty' Wiseman's 'SAS - Manual de Sobrevivência'. It also publishes Portuguese authors, including Nuno Lobo Antunes. The brand operates within the LeYa group's broader portfolio, which includes multiple imprints across different genres and markets.
Products and positioning
Accessible non-fiction and practical self-help for Portuguese-language readers.
Hábitos Atómicos by James Clear
Caminhar by Henry David Thoreau
O Corpo Conhece a Cura by Victoria Maizes
Notas sobre Ser Homem by Scott Galloway
Saber Amar by Stefanie Stahl
SAS - Manual de Sobrevivência by John 'Lofty' Wiseman
Sentidos (Nova Edição) by Nuno Lobo Antunes
Sources2 sources
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