LPV Lebensversicherung
LPV Lebensversicherung AG is one of the three insurance companies under the LifeStyle Protection brand, a specialist in annex-insurance solutions distributed through partner channels.
Last updated September 16, 2026
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Overview
LPV Lebensversicherung AG is one of the three insurance companies that make up the LifeStyle Protection brand, alongside Lifestyle Protection AG and Lifestyle Protection Lebensversicherung AG. All risk carriers belong to HDI Bancassurance, a business field of HDI Deutschland AG, which covers the German business of Talanx AG with private and corporate customers as well as self-employed individuals. As specialists for annex-insurance solutions, the LifeStyle Protection companies develop tailored products sold exclusively through the distribution channels of cooperation partners such as banks, fintechs, other financial service providers and retail companies. The offering includes white-label solutions and full integration into partner systems, supported by services such as sales coaching, marketing support, controlling and customer services.
History
LPV Lebensversicherung AG is one of the three insurance companies that make up the LifeStyle Protection brand, together with Lifestyle Protection AG and Lifestyle Protection Lebensversicherung AG. All risk carriers belong to HDI Bancassurance, a business field of HDI Deutschland AG, which covers the German business of Talanx AG with private and corporate customers as well as self-employed individuals. The LifeStyle Protection companies position themselves as specialists for annex-insurance solutions, developing tailored products sold exclusively through the distribution channels of cooperation partners such as banks, fintechs, other financial service providers and retail companies. Their offering spans white-label solutions and full integration into partner systems, with additional support services including sales coaching, sales-supporting marketing measures, consulting and training, controlling services and customer services. The LifeStyle Protection brand is also described as part of the Talanx Group.
Products and positioning
Specialist for annex-insurance solutions sold exclusively through partner distribution channels such as banks, fintechs, other financial service providers and retail companies.
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