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LPBank

LPBank is a Vietnamese retail bank formerly known as LienVietBank and LienVietPostBank.

Last updated August 24, 2026

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Overview

LPBank is the consumer-facing brand of a Vietnamese joint-stock commercial bank headquartered in Hanoi. The institution received its banking license on March 28, 2008, under the name LienVietBank, and began operations on May 1 of that year with charter capital of VND3.3 trillion. Its original business was established within Vietnam's commercial-banking sector, serving retail customers and other market segments through deposit-taking, lending, payments, and related banking services. In 2011, the bank changed its name to LienVietPostBank. The renaming reflected the institution's development under the LienVietPostBank identity and its positioning as a bank with broad customer access in Vietnam. Over time, the bank operated as a domestic retail-oriented financial institution rather than as a globally distributed banking group. Its activities have included mobilizing deposits, extending credit, and providing banking services to individuals, households, and businesses in the Vietnamese market. The bank marked its fifteenth year of operations in 2023. During that year it introduced a simplified brand identity and began using LPBank as its shorter, more readily recognizable market name. The rebrand represented a shift from the longer LienVietPostBank name toward a concise identity intended to be easier to read and remember. Reference material also states that the institution was scheduled to change its legal name in July 2024 to Fortune Vietnam Joint Stock Commercial Bank, while retaining LPBank as the brand name. According to the bank figures reported in the LPBank Wikipedia reference, total assets exceeded VND382.953 trillion as of December 31, 2023, representing a 17% increase from the beginning of that year. Market Segment 1 mobilization reached VND285.342 trillion, while credit growth amounted to VND39.686 trillion, or 16.83%, within the ceiling permitted by the State Bank of Vietnam. The reported non-performing-loan ratio was 1.26% at year-end, compared with 1.45% in the same period a year earlier and a lower level than in the third quarter of 2023. These figures describe the bank's reported 2023 position and should not be treated as current financial data without updated sources. LPBank's principal identity is therefore that of a Vietnamese retail and commercial bank undergoing a modernizing brand transition. Its history combines the 2008 launch of LienVietBank, the 2011 adoption of LienVietPostBank, and the 2023 move toward the LPBank brand. The available reference material does not establish a separate international operating network, a parent conglomerate, a public-market ticker, or a named founder.

History

LPBank traces its institutional history to the establishment of LienVietBank in Vietnam. The bank received its operating license on March 28, 2008, and officially began operations on May 1, 2008. At launch, it had charter capital of VND3.3 trillion. Its creation placed it within Vietnam's expanding joint-stock commercial-banking sector, with a business orientation that included retail banking and domestic commercial financial services. In 2011, the institution changed its name from LienVietBank to LienVietPostBank. This became the bank's principal public identity for more than a decade. Under the LienVietPostBank name, the institution continued developing its domestic banking activities, including deposit mobilization, credit provision, payments, and services for retail and commercial customers. The available reference material does not provide a complete account of branch expansion, ownership history, executive appointments, or detailed product launches, so those areas remain unelaborated here. The year 2023 was a significant branding milestone. In connection with its fifteenth year of operations, the bank simplified its visual and verbal identity and began presenting itself as LPBank. The shorter name was intended to be easier to read, remember, and use in customer-facing communications. This change was a brand modernization rather than a description of a new banking category: LPBank remained a Vietnamese retail-oriented commercial bank. The bank's reported 2023 operating data indicated total assets of more than VND382.953 trillion at year-end, up 17% from the start of the year. Market Segment 1 mobilization reached VND285.342 trillion, and credit growth was reported at VND39.686 trillion, equivalent to 16.83% and within the ceiling allowed by the State Bank of Vietnam. The reported non-performing-loan ratio was 1.26%, down from 1.45% in the comparable period and below the level reported for the third quarter of 2023. These figures are historical, time-specific data sourced from the LPBank Wikipedia reference. Reference material further states that the bank was expected to adopt Fortune Vietnam Joint Stock Commercial Bank as its legal name in July 2024. LPBank consequently represents the bank's current or intended customer-facing brand in the supplied material, while LienVietBank and LienVietPostBank describe earlier stages of its institutional and brand history. The available sources do not establish a founder, current executive roster, parent company, ownership group, website, listing status, or ticker.

  • 2024

    Planned legal-name change

    [1]

    Reference material states that the bank would change its legal name in July 2024 to Fortune Vietnam Joint Stock Commercial Bank.

  • 2023

    LPBank brand identity introduced

    [1]

    For its fifteenth year of operations, the bank simplified its identity and began using LPBank as a shorter, more memorable brand name.

  • 2011

    Name changed to LienVietPostBank

    [1]

    LienVietBank adopted the LienVietPostBank name, which became its principal public identity before the later LPBank rebrand.

  • 2008

    Banking license granted and LienVietBank launched

    [1]

    The institution received its banking license on March 28, 2008, and officially began operations on May 1, 2008, with charter capital of VND3.3 trillion.

Products and positioning

A Vietnamese retail-oriented commercial bank emphasizing accessible domestic banking services and a simplified, memorable brand identity.

  • Deposits

    Retail deposits and savings

    LPBank's retail-banking scope includes deposit mobilization and savings services for customers in Vietnam. The supplied reference reports Market Segment 1 mobilization of VND285.342 trillion at the end of 2023, but does not enumerate individual account products, interest-rate structures, or distribution channels.

  • Loans

    Credit and lending

    Credit provision is a central part of LPBank's commercial-banking activity, covering lending to retail and business customers in the Vietnamese market. The available material reports credit growth of VND39.686 trillion, or 16.83%, during 2023, but does not provide a detailed breakdown by loan type.

  • Banking services

    Payments and transaction banking

    As a domestic commercial bank, LPBank provides payment and transaction-banking services within its broader retail and commercial offering. The supplied sources do not specify particular card, mobile-banking, remittance, or payment products, so this entry is limited to the general service category.

Marketing campaigns

  • 2023LPBank brand identity update

    Vietnam

    The bank updated its identity during its fifteenth year of operations, replacing the longer LienVietPostBank presentation with the simpler LPBank brand.

    Outcome. The update established LPBank as the bank's shorter customer-facing identity; the supplied material does not provide campaign-performance metrics.

Brand decisions

  • 2024

    Planned legal-name change to Fortune Vietnam Joint Stock Commercial BankStrategy

    Background

    The bank's brand modernization followed its earlier LienVietBank and LienVietPostBank identities.

    Action taken

    Reference material states that the institution would change its legal name in July 2024 while using LPBank as its brand.

  • 2023

    Transition to the LPBank brandStrategy

    Background

    The bank marked its fifteenth year of operations and sought a simpler, more memorable identity.

    Action taken

    It introduced LPBank as a shortened brand name and updated its brand identity.

    Aftermath

    LPBank became the bank's principal customer-facing brand in the supplied reference material.

  • 2011

    Adoption of the LienVietPostBank nameStrategy

    Background

    The bank had operated since 2008 under the LienVietBank name and changed its institutional name in 2011.

    Action taken

    It adopted LienVietPostBank as its new name and public identity.

    Aftermath

    LienVietPostBank remained the principal name until the later LPBank rebrand.

Sources1 sources

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