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Lovely Roses

Retailer / private label

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Lovely Roses is a Miami-based luxury florist specializing in preserved roses, natural arrangements, and bespoke gift boxes.

Last updated September 28, 2026

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Overview

Lovely Roses is a luxury florist based in Miami, Florida, operating primarily through its e-commerce website lovelyroses.com. The brand positions itself around premium blooms, preserved roses, and bespoke gift boxes, with a product range that spans natural rose arrangements, preserved roses in acrylic and heart-shaped presentations, teddy bear collections, and celebrity-inspired collections. Its catalog includes high-end items such as the XXLarge Red Heart priced at $1,200 and the Extra Large Round Degrading Gold Preserved Roses at $499.99, alongside more accessible gifts like the Mini Love Treasure Preserved Rose at $20.00. The company serves two distinct distribution channels: preserved roses and select gift items are available for nationwide delivery within the United States, while natural arrangements are limited to Miami only. This split suggests a business model that combines a perishable local delivery operation with a shippable, longer-lasting preserved-rose product line. Seasonal marketing is prominent, with campaigns such as a Father's Day promotion offering 15% off using the code LOVELYDAD. Lovely Roses organizes its offerings into curated collections, including an Acrylic Collection, Deluxe Collection, Heart Collection, Teddy Bear Collection, and Celebrities Collection. The brand's messaging emphasizes the emotional power of flowers, stating that "flowers have the power to transform moments into memories." Its product naming—such as "Mía Valentina," "One Love," and "You And Me Lovely Heart"—targets romantic and celebratory occasions, particularly Valentine's Day and anniversaries. As of the available evidence, the company's founding year, founder, ownership structure, and corporate listing status are not documented. It operates as a private retail florist brand with a strong direct-to-consumer online presence and a local Miami delivery footprint.

History

Lovely Roses is a Miami-based luxury florist that has built its brand around preserved roses and high-end floral gifts. The company operates primarily through its e-commerce platform, lovelyroses.com, which serves as both a storefront and a brand showcase. While the exact founding date is not documented in the available evidence, the brand has established a distinct identity in the luxury floral market, particularly in South Florida. The business model distinguishes between two product categories with different logistics. Preserved roses—real roses that have been treated to maintain their appearance for extended periods—are marketed for nationwide delivery across the United States. Natural arrangements, which are perishable, are restricted to Miami-only delivery. This dual approach allows the company to reach a broad national customer base for its durable products while maintaining quality control for fresh floral deliveries in its home market. Lovely Roses organizes its catalog into themed collections, including the Acrylic Collection, Deluxe Collection, Heart Collection, Teddy Bear Collection, and Celebrities Collection. These collections cater to gift-giving occasions such as Valentine's Day, anniversaries, and Father's Day. The brand's product range spans a wide price spectrum, from a $20.00 Mini Love Treasure Preserved Rose to a $1,200.00 XXLarge Red Heart, positioning it in the premium and luxury gift segment. Seasonal promotions are a key part of the brand's marketing strategy. For example, the company has run a Father's Day campaign offering 15% off with the code LOVELYDAD, encouraging customers to purchase bespoke gift boxes and premium blooms. The brand's messaging emphasizes emotional connection, stating that "flowers have the power to transform moments into memories." As of the available evidence, there is no public information regarding the company's founder, ownership structure, or corporate listing status. It appears to operate as a private, independent florist business with a strong direct-to-consumer online presence and a local delivery operation in Miami.

Products and positioning

Luxury florist offering premium preserved roses, natural arrangements, and bespoke gift boxes, with nationwide delivery for preserved products and Miami-only delivery for natural arrangements.

  • XXLarge Red Heart

    Large heart-shaped preserved rose arrangement priced at $1,200.00.

  • Large Red Heart

    Heart-shaped preserved rose arrangement priced at $1,100.00.

  • Medium Red Heart

    Heart-shaped preserved rose arrangement priced at $950.00.

  • Heart Natural Roses Tree

    Natural rose tree arrangement available in Miami only, priced at $519.99.

  • Extra Large Round Degrading Gold Preserved Roses

    Extra large round preserved rose arrangement with gold degradation effect, priced at $499.99.

  • You And Me Lovely Heart

    Heart-themed preserved rose arrangement priced at $489.99.

  • Mía Valentina - Preserved Roses

    Preserved rose arrangement priced at $89.99.

  • Crystal One Love Rose

    Single preserved rose in crystal presentation, priced at $59.99.

  • Mini Love Treasure Preserved Rose

    Miniature preserved rose gift priced at $20.00.

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