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Love Worth Finding

An American Christian radio and television ministry founded by Adrian Rogers.

Last updated August 26, 2026

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Overview

Love Worth Finding is an American Christian radio and television ministry associated with the preaching and teaching of Adrian Rogers. The organization was established as a platform for distributing Rogers's sermons and religious programming through broadcast media, making its content available beyond the congregation and local audience connected with his ministry. Its principal channels have been radio and television, with programming distributed through a broad network of outlets in the United States and internationally. Adrian Rogers served as the ministry's founder and held senior leadership responsibilities, including president and chief executive officer and chairman of the board of directors. The organization became notable for the scale of its distribution. In 2003, Love Worth Finding programming was reported as available through more than 14,000 television outlets and approximately 2,000 radio stations in the United States, as well as in more than 120 countries. The international reach was supported by broadcast partners, including Trans World Radio in the United Kingdom. The ministry's operating model has centered on communicating evangelical Christian teaching through recorded and broadcast sermons rather than on a conventional consumer-product portfolio. Its offerings therefore consist primarily of religious media content, broadcast programs, teaching resources, and related ministry communications. The brand's identity is closely tied to Rogers's preaching legacy and to the continued distribution of his messages. Rogers died in 2005. Before his death, he expressed in a letter his wish that Love Worth Finding should continue. That succession intention is an important part of the organization's history: it positioned the ministry as an ongoing media and teaching work rather than a project limited to the lifetime of its founder. Publicly available reference material confirms the ministry's broadcast reach and founding relationship with Rogers, but does not provide enough information here to establish a precise founding year, current executive roster, detailed corporate structure, or current audience metrics.

History

Love Worth Finding was created by Adrian Rogers as a Christian broadcast ministry intended to extend his preaching and teaching through mass media. Rather than functioning primarily as a product company, the organization developed as a religious communications platform whose central activities were the production, distribution, and rebroadcasting of sermons and other Christian programming. Rogers was the ministry's defining leader. Reference material identifies him as founder as well as president and chief executive officer and chairman of the board of directors before his death. His leadership gave the organization a clear editorial and theological identity centered on his preaching. The ministry's use of radio and television enabled the content to reach audiences outside the church settings in which Rogers preached and helped turn his sermons into a continuing broadcast library. By 2003, Love Worth Finding had achieved substantial distribution. Its programming could reportedly be viewed through more than 14,000 television outlets and heard on around 2,000 radio stations in the United States. The ministry also reached audiences in more than 120 countries, demonstrating that its distribution network extended well beyond the American market. In the United Kingdom, Trans World Radio served as a broadcaster of Love Worth Finding programming, indicating the role of external media partners in the ministry's international circulation. Rogers died in 2005. Before his death, he wrote that he wanted the ministry to continue. This stated intention provided an explicit rationale for preserving the organization and continuing the dissemination of his teaching after his leadership ended. The available reference material does not identify the precise date of establishment, the individuals who later led the organization, or the details of its present governance and distribution operations. It does, however, establish the ministry's historical purpose, its close association with Rogers, its large broadcast footprint during the early 2000s, and its intended continuity after the founder's death.

  • 2005

    Death of founder Adrian Rogers

    [1]

    Adrian Rogers died in 2005. Before his death, he stated in a letter that he wanted Love Worth Finding to continue.

  • 2003

    Documented large-scale broadcast distribution

    [1]

    Love Worth Finding programming was reported as available through more than 14,000 television outlets and approximately 2,000 radio stations in the United States, with reach extending to more than 120 countries.

Products and positioning

A broadcast-oriented evangelical Christian ministry preserving and distributing Adrian Rogers's preaching and teaching through radio, television, and related media.

  • Religious broadcasting

    Love Worth Finding radio programming

    Radio broadcasts presenting Adrian Rogers's Christian sermons and teaching. The ministry's radio distribution formed part of its wider effort to make evangelical instruction available through stations in the United States and through international broadcast partners.

  • Religious broadcasting

    Love Worth Finding television programming

    Television programming built around recorded or distributed Christian preaching associated with Adrian Rogers. In 2003, the ministry's television content was reported to be carried by more than 14,000 outlets, giving it a significant domestic and international broadcast presence.

  • Christian educational media

    Adrian Rogers sermon and teaching resources

    A body of sermon, Bible-teaching, and ministry material associated with the founder. These resources support the ministry's continuing role as a distributor and custodian of Rogers's preaching beyond the period of his active leadership.

Sources2 sources

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