Lotto Sport Italia
Italian sportswear and footwear brand known for tennis, football and other performance-sport products.
Last updated October 14, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Lotto Sport Italia is an Italian sports equipment and sportswear brand headquartered in Trevignano, near Treviso, in the Veneto region. Its roots reach back to 1939, when the Caberlotto family, associated with footwear manufacturing in Montebelluna and ownership of the local football club F.C. Treviso, established the business. The brand entered the sports-footwear market in June 1973, initially concentrating on tennis shoes and clothing. It subsequently expanded into basketball, volleyball, athletics and football, while retaining tennis and football as its most important areas of sporting identity. During its first decade as a sports-footwear manufacturer, Lotto concentrated largely on the Italian market. Tennis was central to the early commercial strategy, and the company built visibility through relationships with prominent players including Martina Navratilova, Boris Becker, Thomas Muster and Andrea Gaudenzi. Other tennis figures associated with the brand included John Newcombe, Andrés Gómez and José Luis Clerc. These relationships helped connect the brand with professional performance while supporting product development and technical credibility. In the 1980s, Lotto broadened its business by entering football footwear and apparel. It developed football-boot models and entered sponsorship and technical-supply agreements with players and clubs. Football associations cited in the brand's history include Dino Zoff, Ruud Gullit, A.C. Milan, Napoli, Juventus, Chievo, Real Zaragoza and the Netherlands national team. Professional athletes contributed feedback to the design and refinement of products. At the same time, Lotto expanded beyond Italy, and its distribution network eventually reached dozens of countries. A major corporate transition occurred in June 1999, when the company was acquired by a group of local businesspeople active in the sporting-goods sector. Andrea Tomat became president and chief executive, and the business adopted the name Lotto Sport Italia. Under the new ownership, the company emphasized football and tennis, expanded international distribution and outsourced much of its manufacturing to suppliers in the Far East. It also established a logistics hub in Hong Kong and continued investment in product research. Products associated with this period included Zhero Gravity, presented during the 2006 FIFA World Cup as a laceless sports shoe, and SynPulse, a tennis shoe introduced the following year with a shock-absorption and energy-return concept. Lotto acquired the American technical-sport brand Etonic in 2007. Etonic's areas included running, golf and bowling, giving the group access to additional sporting categories. In 2016, Lotto and the Italian comfort-footwear brand Stonefly announced the integration of selected functions while maintaining distinct brands and legal structures. Lotto continued to focus on sport and sports fashion, while Stonefly concentrated on urban and comfort footwear. The brand sells footwear, clothing and accessories through independent sports retailers, specialist chains, department-style sports stores, monobrand stores, factory outlets, corners and shop-in-shop formats. Its assortment includes sneakers, football boots, tennis footwear, T-shirts, jackets, shorts, leggings and goalkeeper gloves. Lotto also operates the Lotto Time name for watches. Distribution descriptions associated with the company place its products in more than 70 countries and, in some accounts, more than 110 countries; the exact current market count is therefore not treated here as definitive. Sponsorship and technical partnerships remain central to its marketing, particularly in tennis and football, while the company continues to develop flagship, street and other dedicated retail formats. Lotto acquired the American technical sports brand Etonic in 2007. Etonic's areas included running, golf and bowling, allowing the group to enter additional sports categories. In 2016, Lotto and the Italian comfort-footwear brand Stonefly announced the integration of selected functions while retaining their separate brand identities and legal structures. Lotto continued to focus on sport and sports fashion, while Stonefly focused on urban and comfort footwear.
History
Lotto Sport Italia developed within the footwear-making district of northern Italy. The Caberlotto family established the original business in 1939 in Montebelluna, an area closely associated with footwear production and with the family connection to F.C. Treviso. The company became a sports-footwear manufacturer in June 1973, beginning with tennis shoes. Tennis footwear and tennis apparel formed the core of its initial commercial activity, and the company spent its first decade primarily serving the Italian market. The brand gradually extended its technical scope to basketball, volleyball and athletics before entering football footwear and clothing in the 1980s. This expansion was supported by agreements with professional athletes and teams. Tennis players such as Martina Navratilova, Boris Becker, Thomas Muster, John Newcombe, Andrés Gómez and José Luis Clerc helped give the brand visibility in professional tennis. In football, associations with Dino Zoff, Ruud Gullit, A.C. Milan, Napoli, Juventus, Chievo, Real Zaragoza and the Netherlands national team strengthened Lotto's profile in a second major sport. The company stated that professional players contributed to product design and refinement, linking sponsorship with development feedback. International growth accelerated as the business expanded beyond Italy. Within roughly a decade of its football expansion, Lotto products were being distributed in more than 60 countries. The company used a combination of independent sports retailers, specialist chains, large stores with sports departments and dedicated branded retail formats. Its later retail strategy included flagship stores, street stores, factory outlets, corners and shop-in-shop locations. In June 1999, a new group of local sports-sector businesspeople acquired the company. Andrea Tomat assumed the roles of president and chief executive, and the company became Lotto Sport Italia. The post-acquisition strategy concentrated on football and tennis, pursued international growth and moved a substantial share of production to contract manufacturers in the Far East. A logistics center in Hong Kong supported distribution, while product research remained part of the brand's competitive approach. In 2006, Lotto presented Zhero Gravity, a laceless sports shoe associated with the FIFA World Cup period. In 2007, the company launched SynPulse, a tennis shoe built around impact management and energy return. The 2007 acquisition of Etonic broadened the group's portfolio into technical running, golf and bowling. Later, in 2016, Lotto and Stonefly announced an integration of selected functions without eliminating their separate brand identities or legal structures. The arrangement allowed Lotto to remain centered on sport and sports fashion while Stonefly addressed urban and comfort footwear. Lotto's current brand scope includes sports and casual footwear, football boots, tennis shoes, apparel and accessories. Clothing categories include shirts, jackets, shorts, leggings and goalkeeper gloves. The company also uses the Lotto Time name for watches. Public descriptions of the distribution network variously state that Lotto reaches more than 70 or more than 110 countries, so the precise current number is not fixed in this dossier. Tennis partnerships and sponsorships, including relationships connected with professional tours and major tournaments, together with football supply agreements, remain important elements of the brand's international visibility.
- 2016
Lotto and Stonefly integrate selected functions
[1]The two brands announced operational integration in selected areas while retaining separate identities and legal structures.
- 2007
Etonic acquisition and SynPulse launch
[1]Lotto acquired Etonic and introduced SynPulse, a tennis shoe emphasizing shock absorption and energy return.
- 2006
Zhero Gravity introduced
[1]Lotto introduced Zhero Gravity, described as its first laceless sports shoe.
- 1999
Company becomes Lotto Sport Italia
[1]Following a change of ownership, the business adopted the Lotto Sport Italia name under Andrea Tomat's leadership.
- 1993
Beginning of A.C. Milan sponsorship period
[1]Lotto's sponsorship history records an agreement with A.C. Milan running from 1993 to 1998.
- 1980
Expansion into football footwear and apparel
[1]During the 1980s, the company broadened its range into football boots and football clothing, alongside existing tennis activity.
- 1973
Entry into sports footwear
[1]Lotto made its sports-footwear debut with tennis shoes and began building its initial tennis-focused product platform.
- 1939
Caberlotto family establishes the original business
[1]The Caberlotto family established the business in Montebelluna, northern Italy, a major footwear-manufacturing center.
Products and positioning
An Italian sports-performance and sports-fashion brand combining technical footwear and apparel with Italian design associations, athlete input and extensive tennis and football sponsorships.
Tennis · 1973
Tennis footwear and apparel
Tennis was Lotto's first sports category and remains one of its defining areas. The range includes performance tennis shoes and related apparel. The company historically used relationships with professional players and tennis organizations to improve product visibility and inform technical development. Lotto's football assortment includes football boots, teamwear and associated clothing. The category was developed during the 1980s and supported by player and club agreements, including relationships with prominent Italian and international football organizations.
Football and sports footwear · 2006
Zhero Gravity
Zhero Gravity was introduced around the 2006 FIFA World Cup period and was presented as Lotto's first laceless sports shoe. It represented the company's effort to differentiate its performance footwear through construction and fit rather than conventional lacing.
Tennis footwear · 2007
SynPulse
SynPulse was introduced as a tennis shoe designed to absorb impact and convert it into returned energy. The product illustrates Lotto's emphasis on technical claims and research-led performance footwear.
Apparel
Sports and casual apparel
The clothing range covers sports and casual garments such as T-shirts, jackets, shorts and leggings. Football apparel and goalkeeper gloves are also part of the company's described assortment.
Watches
Lotto Time
Lotto Time is the name used for watches carrying the Lotto brand. The available reference material identifies the watch name but does not provide a detailed product history or current assortment.
Marketing campaigns
- 2006Zhero Gravity World Cup product presentation
International
Lotto used the 2006 FIFA World Cup period to present Zhero Gravity, a laceless sports shoe intended to demonstrate product innovation in a high-profile football setting.
Outcome. The product became a notable innovation associated with the brand's football strategy.
- 1994Napoli football sponsorship
Italy
Lotto's historical sponsorship list includes Napoli from 1994 to 1997, reinforcing its presence among major Italian football clubs.
Outcome. The partnership supported domestic football visibility.
- 1993A.C. Milan technical and sponsorship association
Italy · International football markets
Lotto's recorded football sponsorship history includes A.C. Milan from 1993 to 1998, using a major club relationship to raise visibility for its football footwear and apparel.
Outcome. The agreement formed part of Lotto's expansion in international football.
- Professional tennis sponsorships and tournament partnerships
International
Lotto has supported professional tennis players and maintained relationships described in reference material as involving the ATP, WTA Tour, Wimbledon and the Italian Open. The brand has also been associated with numerous professional players and major tennis events.
Outcome. These activities sustained Lotto's visibility in tennis, one of its foundational categories.
Brand decisions
2016
Functional integration with StoneflyStrategyBackground
Lotto and Stonefly operated with different market positions: Lotto in sport and sports fashion, and Stonefly in urban and comfort footwear.
Action taken
The companies announced integration of selected functions while retaining separate brand identities and legal structures.
Aftermath
The arrangement was intended to improve shared operating efficiency without merging the brands' market positioning.
2007
Acquisition of EtonicM&ABackground
Etonic operated in technical running, golf and bowling, categories adjacent to Lotto's sports-footwear business.
Action taken
Lotto Sport Italia acquired the American brand Etonic.
Aftermath
The acquisition broadened the group's exposure beyond its principal tennis and football categories.
1999
Refocus on football and tennis after ownership changeStrategyBackground
Following the acquisition by a local sports-sector business group, the company sought to strengthen its two most established performance categories while expanding internationally.
Action taken
Under Andrea Tomat, the company renamed itself Lotto Sport Italia, emphasized football and tennis, outsourced much of production to the Far East, established a Hong Kong logistics hub and continued research investment.
Aftermath
The strategy supported broader international distribution and a clearer performance-sports identity.
Recent events
Daraz Bangladesh runs 2022 Valentine’s Day campaign[3]
Reported:
Daraz Bangladesh organised its 2022 Valentine’s Day campaign, running from 7 to 14 February 2022. The campaign included product discounts, vouchers, offers and an in-app live show.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/lotto-sport-italia · Editorial policy · How profiles are compiled