Loop Earplugs

Loop Earplugs is a consumer brand that began with a simple problem: its founders, childhood friends Dimitri O. and Maarten Bodewes, were dissatisfied with the earplugs available to them. Both had studied engineering and enjoyed live music and nightlife, and both experienced tinnitus. In 2016, they set out to make earplugs that combined hearing protection, comfort, and style. The first pair was developed in Dimitri’s mother’s garage and designed initially for nights out. The brand’s products are intended to help people adjust their sensory environment in different settings. Its range includes Loop Quiet 2 for reducing noise, Loop Dream for sleep, and music- and event-oriented models such as Loop Experience. Loop’s current product presentation also includes Loop Switch as an all-in-one volume-control option and Loop Eclipse as part of its sleep offering. The company describes its wider purpose as creating solutions to sensory overload, extending beyond hearing protection alone. Loop says that the 2020 pandemic, which halted live events, made clear that customers were using its earplugs for sleep, focus, parenting, commuting, and everyday noise overwhelm as well as nightlife. The brand now presents itself as serving these varied needs, with products sold through its official online store. Its marketing emphasizes personal choice and comfort in loud environments, using the line “Your life your volume.” The homepage also features limited-edition collaborations and event tie-ins, including Tomorrowland, Coachella, Pleasing, Paris Hilton, and Amnesia Ibiza. The supplied material does not establish the company’s current ownership, headquarters, or the full geographic scope of its markets.

Loop Earplugs was founded in 2016 by childhood friends Dimitri O. and Maarten Bodewes. Both founders had engineering backgrounds, an interest in live music and nightlife, and experience with tinnitus. They tried earplugs already on the market but found the options disappointing. Their response was to develop a product intended to bring together hearing protection, comfort, and style. The first Loop earplugs were designed for nights out and built in Dimitri’s mother’s garage. The brand’s initial association with nightlife broadened as customers found other uses for the products. According to Loop, when the 2020 pandemic brought live events to a halt, the company saw that people were already using its earplugs for sleep, focus, parenting, commuting, and everyday noise overwhelm. Loop says this shift helped clarify a broader purpose: offering tools to reduce sensory overload rather than limiting its work to conventional earplugs for nightlife. Loop subsequently developed products for more specific uses. Its About Us page identifies Loop Switch as an all-in-one volume-control product and Loop Dream as a sleep-specific design. The official product pages show Loop Quiet 2 positioned for noise reduction and Loop Dream for sleep, including side-sleeping and reducing distractions such as a snoring partner. The homepage also presents Loop Experience products for music and event settings, where the brand promotes hearing protection while retaining a clear listening experience. The brand continues to market itself around giving customers control over how much noise they experience, using the phrase “Your life your volume.” Its current homepage features both core products and limited-edition partnerships tied to culture and live events, including collaborations or offerings associated with Paris Hilton, Tomorrowland, Pleasing, Coachella, and Amnesia Ibiza. The supplied sources establish the brand’s founding story, broad product direction, and current examples of products and promotions, but do not specify its present corporate owner, headquarters, or a complete chronology of later corporate events.

• 2020

  Pandemic broadens the perceived use cases

• 2016

  Loop Earplugs founded

A design-conscious hearing-protection and sensory-solutions brand that helps people manage noise across live music, sleep, focus, travel, and everyday life.

• Loop Quiet 2

  Noise-reducing earplugs presented for focus, travel, and restful nights.

• Loop Dream

  Sleep-specific earplugs presented for reducing noisy distractions, including for side sleepers.

• Loop Experience

  Earplugs presented for music and event settings, with the brand emphasizing hearing protection and crisp sound.

• Loop Switch

  Described by Loop as an all-in-one volume-control product.

• Loop Eclipse

  Featured by Loop alongside its sleep products.

• Expand from nightlife earplugs to broader sensory solutionsOther

1. 1Your Life, Your Volume | Loop Earplugsloopearplugs.com
2. 2Loop Dream™ | Earplugs for Sleeping & Side Sleepers – Loop Earplugsloopearplugs.com
3. 3About Us | Loop Earplugsloopearplugs.com
4. 4Loop Quiet™ 2 | Noise-Reducing Earplugs for Focus & Travel – Loop Earplugsloopearplugs.com