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Loom Bielefeld

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Loom Bielefeld is a 110-shop shopping centre in Bielefeld's pedestrian zone, opened in 2017 after a €135 million redevelopment managed by ECE.

Last updated September 28, 2026

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Overview

Loom Bielefeld is a shopping centre in the Mitte district of Bielefeld, Germany, integrated directly into the pedestrian zone between Bahnhofstraße, Stresemannstraße and Zimmerstraße. It opened on 26 October 2017 and is managed and leased by ECE Marketplaces GmbH & Co. KG. The centre was developed on the site of the City Passage, a shopping arcade built in 1977 that ECE took over in 2011. ECE decided to demolish the old passage and build a new centre; construction began in October 2015 and cost €135 million. The investor was the ECE European Prime Shopping Centre Fund I. The name "Loom" (English for weaving loom) refers to the history of the location, where Bielefeld's first sewing machine factory once stood. Bielefeld was long a centre of the linen industry, and the weaving theme is reflected in the architecture and fittings. The name was chosen after a public survey in which "Loom" received majority support. The centre has a total sales area of around 26,000 square metres and opened with 110 shops. Its largest tenant is the textile discounter Primark, occupying over 5,000 square metres on three floors. Other major stores include Smyths Toys (originally Toys "R" Us at opening), Bershka, Pull & Bear, Superdry and the supermarket chain Rewe. A dedicated area, the "Loom Kitchen", houses nine fast-food restaurants. The building's centrepiece is an elliptical plaza spanning four floors, bridged by a 24-metre escalator. Loom Bielefeld offers a range of services including parking, public transport connections, accessibility features, a 3D wayfinding system, lifts, baby changing rooms, accessible toilets, a car finder, centre gift cards, defibrillator, drop-off point, e-parking, cash machine, first aid, bicycle parking, family parking, photo booth, women's parking, massage chairs, public transport information board, playground, tram access, toilets and WLAN. The centre also has a loyalty app called Myce, offering coupons, competitions and offers, and sells gift cards valid in many shops. Loom Bielefeld is positioned as a modern shopping and experience world for young and old, with a focus on well-being and a varied shopping experience. It hosts exhibitions, events and activities in the centre of Bielefeld's shopping area.

History

The site of Loom Bielefeld has a long commercial history. The City Passage, a shopping arcade, was built in 1977. In 2011, ECE took over the management of the City Passage. ECE decided to demolish the old passage and build a new shopping centre. Construction began in October 2015, with construction costs of €135 million. After two years of construction, the shopping centre opened in October 2017. The name "Loom" (English for weaving loom) was chosen to reference the history of the location, where Bielefeld's first sewing machine factory once stood. Bielefeld itself was long a centre of the linen industry. The name was selected after a public survey in which "Loom" received majority support. The centre opened on 26 October 2017 with 110 shops on a total area of 26,000 square metres. The largest tenant was the textile discounter Primark, occupying over 5,000 square metres on three floors. Other major stores included Smyths Toys (originally Toys "R" Us at opening), Bershka, Pull & Bear, Superdry and the supermarket chain Rewe. A dedicated area, the "Loom Kitchen", was created for nine fast-food restaurants. The building's centrepiece is an elliptical plaza spanning four floors, bridged by a 24-metre escalator. The linen theme is architecturally referenced in many places and in the fittings.

  • 2017

    Loom Bielefeld opens on 26 October with 110 shops.

  • 2015

    Construction of the new shopping centre begins in October.

  • 2011

    ECE takes over management of the City Passage.

  • 1977

    City Passage shopping arcade built on the site.

Products and positioning

Modern shopping and experience world for young and old, with a focus on well-being and a varied shopping experience in the centre of Bielefeld.

  • Shopping centre space

  • Gift cards

  • Myce loyalty app

  • Loom Kitchen food court

Sources6 sources

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