Longview Mall
An enclosed regional shopping mall serving Longview and the broader East Texas market.
Last updated August 24, 2026
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Overview
Longview Mall is an enclosed shopping center in Longview, Texas, serving consumers in East Texas. It opened in 1978 with a conventional department-store-led mall format built around Sears, Bealls, J. C. Penney, Dillard's, H. J. Wilson Co., and the Selber Brothers department store. The center also included the Martin Twin Theater, which opened on May 18, 1978, with two auditoriums seating 350 people each. Over time, the mall's tenant mix changed as department stores consolidated, specialty retailers opened and closed, and former anchor spaces were repurposed. A notable early change occurred in 1987, when Selber Brothers sold its Longview and Broadway Square Mall locations to Dillard's. The former Selber Brothers space was subsequently used as a separate Dillard's men's clothing store. The cinema later operated under Carmike as Mall Twin Cinema before closing on August 28, 1997. The former theater area was later occupied by FaithFlip. Bealls moved into the former Service Merchandise building in 2004, while the original Bealls space was converted into a miniature-golf venue. Dillard's expanded its original store in 2006. The enlarged location reached approximately 143,000 square feet and became the largest one-story store in the Dillard's chain at that time. The former men's-store space remained unused for several years before becoming the L'Patricia store in 2012. That space later became vacant again and was occupied by a bargain-oriented retail store in July 2023. Longview Mall began a major renovation program in 2016, reported at an investment level of $16 million. The work introduced new retail and dining uses and included construction of a Dick's Sporting Goods in the former Bealls location. BJ's Brewhouse and On the Border also developed freestanding restaurants on or near the mall property. In February 2017, H&M opened its first East Texas location at the mall, using space near the main entrance that had formerly been occupied by Piccadilly Cafeteria. The mall's largest anchor transition involved Sears. In March 2018, the mall owner acquired the Sears building with redevelopment in mind. Sears announced in November 2018 that the Longview location would close in February 2019 as part of a nationwide store-closure program. By February 2022, the former Sears building had been divided and redeveloped for Conn's HomePlus and HomeGoods. Other later additions included EntertainMART, which opened in late 2021 in a former Payless Shoesource location, and the relocation of L'Patricia to the former Stage store site. Pro-Comp Martial Arts Center and D-BAT also occupied portions of the property. In 2025, Dillard's and Trademark Property purchased Longview Mall. In 2026, additional expansion and leasing plans were announced, including a Barnes & Noble store projected for spring 2027 and a proposed expansion of the Dillard's complex to add a dedicated men's store. These plans point to a continued strategy of repositioning the property around stronger department-store, specialty-retail, entertainment, dining, and service tenants. The mall remains an active local and regional retail destination, although its tenant composition and physical footprint have evolved substantially from the original 1978 layout.
History
Longview Mall opened in 1978 as an enclosed shopping mall designed around several department-store anchors and a two-screen cinema. Its original anchor lineup included Sears, Bealls, J. C. Penney, Dillard's, H. J. Wilson Co., and Selber Brothers. The Martin Twin Theater opened on May 18, 1978, with two 350-seat screens, adding a moviegoing component to the retail complex. The mall's first major department-store realignment occurred in 1987, when Selber Brothers sold its Longview and Broadway Square Mall locations to Dillard's. Dillard's converted the Longview property into a separate men's clothing store. The theater later came under Carmike's operation as Mall Twin Cinema, but closed on August 28, 1997. Its former space was subsequently used by FaithFlip. The mall also lost and repurposed other original uses over time. Bealls relocated in 2004 from its initial store to the former Service Merchandise building, while the original Bealls space became a miniature-golf venue. Dillard's expanded its principal store in 2006. The resulting approximately 143,000-square-foot building was described as the largest one-story Dillard's location in the chain. The former Selber Brothers men's-store space remained vacant until L'Patricia moved in during 2012. After becoming vacant again in 2020, the location was occupied by a bargain-bin retail concept in July 2023. These changes illustrate the mall's shift from a fixed group of traditional department-store anchors toward more flexible reuse of large-format spaces. A significant physical and commercial renewal began in 2016 through a renovation program reported at $16 million. The project added new tenants and amenities, including a Dick's Sporting Goods store constructed in the original Bealls location. BJ's Brewhouse and On the Border added freestanding restaurant buildings in the mall's surrounding area. H&M opened in February 2017, its first East Texas location, in former Piccadilly Cafeteria space by the main entrance. Sears became the focus of the mall's next major redevelopment cycle. In March 2018, the mall owner bought the Sears property in anticipation of a possible closure. Sears announced in November of that year that the store would close in February 2019 as part of a national closure plan. By February 2022, the building had been divided between Conn's HomePlus and HomeGoods. Other changes included the opening of EntertainMART in late 2021 in former Payless Shoesource space, the relocation of L'Patricia to the former Stage location, and the arrival of service and recreational operators such as Pro-Comp Martial Arts Center and D-BAT. Ownership changed again in 2025 when Dillard's and Trademark Property purchased Longview Mall. Further plans announced in 2026 included a Barnes & Noble store projected for spring 2027 and a Dillard's expansion intended to add a separate men's store. The property's history therefore reflects the broader evolution of American enclosed malls: an initial department-store and cinema model, later anchor consolidation and closures, and ongoing redevelopment through specialty retail, restaurants, entertainment, services, and new-format department-store uses.
- 2026
Future expansion plans are announced
[1]Plans identify a projected Barnes & Noble opening in spring 2027 and a possible Dillard's men's-store expansion.
- 2025
Dillard's and Trademark Property become purchasers
[1]Dillard's and Trademark Property purchase Longview Mall.
- 2022
Former Sears anchor is redeveloped
[1]The former Sears building is divided for Conn's HomePlus and HomeGoods.
- 2019
Sears store closes
[1]The Sears location closes following the company's nationwide store-reduction program.
- 2017
H&M enters the East Texas market
[1]H&M opens its first East Texas store at Longview Mall.
- 2016
Major renovation begins
[1]A reported $16 million renovation program begins, adding retail, dining, and amenity improvements.
- 2006
Dillard's expands
[1]Dillard's expands its original store to approximately 143,000 square feet, making it the chain's largest one-story location at the time.
- 2004
Bealls relocates
[1]Bealls moves into the former Service Merchandise building, while its original space is converted into a miniature-golf venue.
- 1997
Mall Twin Cinema closes
[1]The former Martin Twin theater, later operated as Mall Twin Cinema by Carmike, closes on August 28.
- 1987
Dillard's acquires Selber Brothers locations
[1]Dillard's acquires the Selber Brothers locations at Longview Mall and Broadway Square Mall and converts the Longview space into a men's clothing store.
Products and positioning
A regional enclosed shopping mall positioned as a broad retail, dining, entertainment, and services destination for Longview and East Texas.
Retail · 1978
Department-store retail
Department-store merchandise has been central to Longview Mall since its opening. Dillard's remains a major anchor, while the historic lineup also included Sears, Bealls, J. C. Penney, H. J. Wilson Co., and Selber Brothers. The department-store footprint has been repeatedly reconfigured through acquisitions, expansions, closures, and replacement tenants.
Apparel · 2017
Fashion retail
The mall offers apparel and accessories through specialty and department-store tenants. H&M added an international fashion-retail presence in 2017, while L'Patricia has occupied multiple spaces during the mall's continuing tenant reshuffling.
Home furnishings · 2022
Home and household retail
Home-related merchandise became more prominent after the former Sears building was redeveloped. HomeGoods and Conn's HomePlus occupied the divided anchor space by February 2022, broadening the mall's offer beyond apparel and traditional department-store goods.
Sports retail · 2016
Sporting goods
Dick's Sporting Goods was developed in the former Bealls location as part of the mall's 2016 renovation program. The store added a large-format sporting-goods component to the center's retail mix.
Food and entertainment · 1978
Dining and entertainment
Longview Mall combines enclosed-mall retail with food, entertainment, and recreational uses. The property has hosted a cinema, miniature golf, and EntertainMART, while BJ's Brewhouse and On the Border operate as freestanding restaurant additions associated with the redevelopment program.
Brand decisions
2025
Change ownership through a Dillard's and Trademark Property purchaseM&ABackground
Longview Mall entered a new ownership phase after years of tenant changes and anchor-space redevelopment.
Action taken
Dillard's and Trademark Property purchased the mall.
Aftermath
The new ownership was followed by plans for additional retail expansion, including Barnes & Noble and a proposed Dillard's men's store.
2018
Acquire the Sears building for redevelopmentM&ABackground
The mall owner anticipated that Sears might close its store as the retailer reduced its national footprint.
Action taken
The owner purchased the Sears building and considered alternative uses for the property.
Aftermath
After Sears closed in 2019, the building was eventually divided between Conn's HomePlus and HomeGoods.
2016
Undertake a major mall renovationStrategyBackground
The mall pursued a broad property-renewal program to add stores, amenities, and dining options.
Action taken
A reported $16 million renovation was launched, including a Dick's Sporting Goods store and nearby freestanding restaurants.
Aftermath
The program expanded the mall's tenant mix and strengthened its food and sporting-goods offer.
Reported renovation investment. $16 million (2016)
Sources1 sources
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