Longrun Tea

Longrun Tea (龙润茶) is a Chinese tea brand operated by Yunnan Longrun Tea Group Co., Ltd. (云南龙润茶业集团有限公司), headquartered in Kunming, Yunnan. The brand traces its manufacturing lineage to 1958, when the 'Local State-Owned Yunnan Changning Black Tea Refining Factory' was established; the factory's founding date of 25 April 1958 was used as the telegraph code and postcode '8425', and in December of that year Premier Zhou Enlai presented the factory with a signed certificate of merit. Longrun Tea presents itself as the inheritor of that half-century of tea-making history and craftsmanship. The company operates two major production bases, in Changning and Yunxian, and states that it has built two of the largest CTC (crush-tear-curl) production lines in southwest China along with more than 100 advanced tea production lines, giving it an annual tea-processing capacity of over 50,000 tonnes. Longrun Tea describes a '86 quality checkpoints' system running through the whole production process, and positions its tea gardens as the 'first workshop', with planting bases concentrated in the core tea-producing area of the Lancang River basin between 98°–102°E and 22°–25°N. It says it works with two million tea farmers under an 'enterprise + market + standardized production' chain and applies traceability mechanisms, and that it has pioneered Internet-of-Things technology for precision green cultivation and production. On the product side, Longrun Tea's official site organizes its range into several lines: Longrun National Tea (龙润国茶), the Master Series (大师系列), the Hundred Family Surnames Tea (百家姓茶), the Chunhui Series (春晖系列) and the Classic Series (经典系列). Longrun National Tea is presented as a national-gift-style Pu'er tea, made with strict material selection and traditional methods, with each cake taking nearly a year from region selection to picking and production, supervised throughout by master tea makers and certified by tea farmers and villages; it also uses NFC anti-counterfeiting traceability, with 'one item, one chip, one code' giving each cake an identity record. The Master Series is described as the sincere work of three generations of Yunnan master tea makers. The Hundred Family Surnames Tea draws on the Song-dynasty 'Hundred Family Surnames', selecting ancient-tree tea leaves from trees over a century old at altitudes above 1,800 metres in the Lancang River basin, and offering surname-specific, family-emblem designs. The brand states that it has received more than 200 honors and recognitions, including the National May 1 Labor Award, National Harmonious Labor Relations Enterprise, National Key Leading Enterprise in Agricultural Industrialization, High-Tech Enterprise, one of China's Top Ten Innovative Independent Brands, and licensed producer status for the Beijing Olympics and the Shanghai World Expo. It also says its teas have repeatedly been given as state gifts to foreign dignitaries. Longrun Tea markets through a franchise/join-in model (招商加盟) and maintains a national service hotline, 400-690-2898, with its registered address at 1299 Haiyuan North Road, Wuhua District, Kunming, Yunnan.

Longrun Tea's official history begins with the establishment of the 'Local State-Owned Yunnan Changning Black Tea Refining Factory' on 25 April 1958. The date was embedded in the factory's identity: '8425' served as both telegraph code and postcode, and became a lasting emotional marker for Changning tea people. In December 1958, Premier Zhou Enlai awarded the factory a signed certificate of merit. The original factory walls are described as still standing, bearing witness to the Changning tea factory's years. Building on this half-century of accumulated history, craft inheritance and quality refinement, Longrun Tea presents itself as a brand of 'pure bloodline from a distinguished origin'. The modern company operates two major production bases, in Changning and Yunxian, and states that it has built two of the largest CTC production lines in southwest China and more than 100 advanced tea production lines, with annual tea-processing capacity exceeding 50,000 tonnes. It applies an '86 quality checkpoints' system across production to build a scientific, scaled and standardized production system. Longrun Tea describes its tea gardens as the 'first workshop'. Its planting bases are concentrated in the core tea-producing area of the Lancang River basin, between 98°–102°E and 22°–25°N. Using a 'record book' style of management, it says it has joined with two million tea farmers to build an 'enterprise + market + standardized production' industrial chain and to implement traceability. It also says it was among the first to apply Internet-of-Things technology to tea, aiming at precision green cultivation and production. The brand's product architecture on its official site includes Longrun National Tea, the Master Series, the Hundred Family Surnames Tea, the Chunhui Series and the Classic Series. Longrun National Tea is positioned as a national-gift Pu'er tea, with strict material selection and traditional methods; each cake takes nearly a year from region selection through picking and production, is supervised throughout by master tea makers, and is certified by tea farmers and villages for authenticity and quality. It also uses NFC anti-counterfeiting traceability with 'one item, one chip, one code', collecting and tracking the full process to give each cake an 'identity certification'. The Master Series is presented as the sincere work of three generations of Yunnan master tea makers, described as 'a life for tea, a lifetime making tea, character like tea', with 86 quality checkpoints. The Hundred Family Surnames Tea is based on the Song-dynasty 'Hundred Family Surnames', carrying forward Chinese surname culture, clan culture and filial piety culture; it selects premium ancient-tree tea leaves from trees over a century old at altitudes above 1,800 metres in the Lancang River basin, is refined through 86 quality checkpoints, and is paired with creative design and a unique family emblem to create a surname-specific, emotion-specific and commemoration-specific product. Longrun Tea states that it has received more than 200 honors, including the National May 1 Labor Award, National Harmonious Labor Relations Enterprise, National Key Leading Enterprise in Agricultural Industrialization, High-Tech Enterprise, one of China's Top Ten Innovative Independent Brands, and licensed producer status for the Beijing Olympics and the Shanghai World Expo. It adds that its teas have repeatedly been presented as state gifts to foreign dignitaries. The company markets through a franchise/join-in model and maintains a national service hotline, 400-690-2898, with its address at 1299 Haiyuan North Road, Wuhua District, Kunming, Yunnan.

• 1958

  Local State-Owned Yunnan Changning Black Tea Refining Factory established on 25 April; '8425' becomes its telegraph code and postcode.

• 1958

  In December, Premier Zhou Enlai presents the factory with a signed certificate of merit.

• Longrun Tea operates two major production bases in Changning and Yunxian, with two of southwest China's largest CTC lines and over 100 advanced tea production lines.

• Brand launches Longrun National Tea with NFC anti-counterfeiting traceability ('one item, one chip, one code').

• Hundred Family Surnames Tea line introduced, based on the Song-dynasty 'Hundred Family Surnames' and ancient-tree tea leaves.

Premium Yunnan tea brand emphasizing heritage since 1958, master craftsmanship, quality control and national-gift status.

• Longrun National Tea (龙润国茶)

  National-gift-style Pu'er tea; strict material selection, traditional methods, nearly a year from region selection to production, master supervision, farmer/village certification, NFC traceability.

• Master Series (大师系列)

  Sincere work of three generations of Yunnan master tea makers; 86 quality checkpoints.

• Hundred Family Surnames Tea (百家姓茶)

  Based on the Song-dynasty 'Hundred Family Surnames'; ancient-tree tea leaves from trees over 100 years old above 1,800 m in the Lancang River basin; 86 quality checkpoints; unique family emblem design.

• Chunhui Series (春晖系列)

  Listed among the brand's product lines on the official website.

• Classic Series (经典系列)

  Listed among the brand's product lines on the official website.

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