London Transport
Corporate brand
UnclaimedBrand for London's public transport system, covering underground, buses, etc.
Last updated August 25, 2026
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Overview
London Transport is the brand for London's public transport system, established in 1933, responsible for operating and managing London's underground, buses, trams, and other public transport services. The brand is known for its iconic roundel logo and Johnston typeface, an integral part of London's city image.
Products and positioning
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