Lombardi Media Corporation

Lombardi Media Corporation, subsequently known as Lombardi's Alpha Corporation, is a Canadian holding company founded by entrepreneur Michael Lombardi in 1986. Its businesses have been concentrated in a group of related and adjacent activities, including publishing, digital media, customer contact services, consumer goods, direct marketing and product fulfillment. Rather than operating as a single consumer-facing product brand, the company has functioned as a corporate owner and allocator of capital across several specialized businesses. The company became publicly traded in 1993 through a reverse takeover of Golden Point Exploration Inc. This transaction provided a public-company structure for a business whose operating interests were centered on media and marketing-related activities rather than mineral exploration. Michael Lombardi later became the company's dominant shareholder. In 2007, while holding approximately 89 percent of the outstanding shares, he acquired the remaining shares in a going-private transaction. The transaction ended the company's public-market status and returned it to private ownership. One of the group's most significant operating businesses has been Lombardi Publishing Corporation. During the 2000s, Lombardi Publishing expanded rapidly and was recognized several times by Profit Magazine among Canada's 100 fastest-growing companies. Its publishing activities have included financial electronic newsletters, periodicals, newsletters, books and reports. This publishing focus placed the group in specialized information products, particularly paid and subscription-oriented content, while its broader corporate portfolio extended into digital media and direct-response marketing. The group also developed a position in the infrastructure supporting Canada's direct-marketing sector. In the late 1990s, it acquired Avon Sale Tech Inc. and Templeman Direct Marketing Limited, described as major suppliers to the Canadian direct-marketing industry. These businesses were combined into Clixx Direct Marketing Services Inc. Clixx was later sold in 2010 to Cenveo Inc., a New York Stock Exchange-listed company. The divestiture represented a shift from owning those Canadian marketing-supply operations to monetizing them through a sale to a larger international provider. Lombardi's Alpha Corporation made its first acquisition in the United States direct-marketing industry in 2007, broadening the group's geographic scope beyond Canada. Available reference material does not identify the acquired U.S. company or provide enough information to describe its subsequent performance. Similarly, current operating subsidiaries, current leadership beyond the founder's historical role, financial results, employee count, and present corporate status are not established by the supplied sources. The company should therefore be understood primarily as a historically documented Canadian holding structure whose publicly described portfolio combined publishing and information products with direct-marketing services and related fulfillment capabilities.

Lombardi's Alpha Corporation, formerly Lombardi Media Corporation, was founded in Canada in 1986 by Michael Lombardi. The company was established as a holding structure for businesses connected with publishing, media, direct marketing and related commercial services. Its best-documented operating subsidiary has been Lombardi Publishing Corporation, whose activities have included financial electronic newsletters, periodicals, newsletters, books and reports. The company became public in 1993 through a reverse takeover of Golden Point Exploration Inc. Although the acquired public-company vehicle had an exploration name, the resulting business was focused on media and marketing-related operations. Michael Lombardi subsequently became the dominant shareholder. In 2007, he held approximately 89 percent of the outstanding stock and purchased the remaining shares through a going-private transaction. The company therefore ceased to operate as a publicly traded business after that transaction. During the 2000s, Lombardi Publishing Corporation grew quickly and was listed several times by Profit Magazine among Canada's 100 fastest-growing companies. The publishing business produced paid information products across electronic and print formats, with financial content forming a notable part of its catalog. The group also pursued businesses supporting direct marketing. In the late 1990s, it acquired Avon Sale Tech Inc. and Templeman Direct Marketing Limited, two suppliers serving Canada's direct-marketing industry. Those companies were merged into Clixx Direct Marketing Services Inc. The group expanded into the United States direct-marketing market with an acquisition in 2007, described in the available reference material as its first U.S. direct-marketing acquisition. The specific target is not identified in that material. In 2010, Clixx was sold to Cenveo Inc., an NYSE-listed company. This sale reduced the group's ownership of the Canadian direct-marketing supply businesses while illustrating its use of acquisitions, integration and divestiture as part of its holding-company strategy. The available sources describe the company's historical portfolio but do not establish a complete current list of subsidiaries, a current executive roster, current financial results or a definitive present operating status. Accordingly, its documented history is strongest for the period from its 1986 founding through the 2010 Clixx divestiture, with publishing, digital media, customer contact, consumer goods, direct marketing and fulfillment forming the main areas associated with the group.

1. 2010Clixx sold to Cenveo

   Clixx Direct Marketing Services Inc. was sold to Cenveo Inc.

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2. 2007Company taken private

   Michael Lombardi acquired the remaining shares after holding approximately 89 percent of the outstanding stock.

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3. 2007First reported U.S. direct-marketing acquisition

   The group made its first acquisition in the United States direct-marketing industry.

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4. 1993Reverse takeover creates public company

   The company became public through a reverse takeover of Golden Point Exploration Inc.

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5. 1990Expansion into direct-marketing supply

   In the late 1990s, the company acquired Avon Sale Tech Inc. and Templeman Direct Marketing Limited and combined them into Clixx Direct Marketing Services Inc.

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6. 1986Company founded

   Michael Lombardi founded the Canadian holding company that was initially known as Lombardi Media Corporation.

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A diversified Canadian holding company combining specialized publishing and information products with business-to-business direct-marketing, customer-contact and fulfillment capabilities.

• Financial electronic newslettersDigital publishing

  Lombardi Publishing Corporation has published financial e-letters and related electronic information products. These offerings formed part of the group's specialized publishing portfolio and complemented its print periodicals, newsletters, books and reports.

• Print publishingPublishing

  The publishing business has produced periodicals, newsletters, books and reports. The available material identifies these formats but does not provide a complete catalog of titles, publication schedules or current availability.

• Direct-marketing servicesBusiness services

  Through acquired and integrated businesses, the group participated in services supporting the Canadian direct-marketing industry, including customer contact, fulfillment and related operational capabilities. Clixx Direct Marketing Services represented this part of the portfolio before its sale in 2010.

• 2010Divestiture of Clixx Direct Marketing ServicesM&A

  Clixx had been formed by combining two direct-marketing suppliers acquired in Canada in the late 1990s.

  What changed. The group sold Clixx to Cenveo Inc.

  Aftermath. The sale transferred the integrated direct-marketing services business to a larger publicly listed company.

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• 2007Going-private transactionM&A

  Michael Lombardi was the major shareholder, with approximately 89 percent of the outstanding shares.

  What changed. He purchased the remaining shares and took Lombardi's Alpha Corporation private.

  Aftermath. The company ceased to have the public-company ownership structure it had maintained since 1993.

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• 1993Use of a reverse takeover to become publicStrategy

  The company sought a public-company structure through the acquisition of Golden Point Exploration Inc.

  What changed. Lombardi Media Corporation completed a reverse takeover of Golden Point Exploration Inc.

  Aftermath. The transaction made the company publicly traded, although later ownership changes returned it to private status.

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• 2010Clixx Direct Marketing Services sold to Cenveo

  The group sold Clixx Direct Marketing Services Inc. to Cenveo Inc., a company listed on the New York Stock Exchange.

  M&A
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• 2007Michael Lombardi takes Lombardi's Alpha Corporation private

  Michael Lombardi, then holding approximately 89 percent of the outstanding shares, acquired the remaining shares in a going-private transaction.

  M&A
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• 2007Lombardi group makes first U.S. direct-marketing acquisition

  The company made its first reported acquisition in the United States direct-marketing industry.

  M&A
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• 1993Lombardi Media Corporation becomes public through reverse takeover

  The company entered the public markets through a reverse takeover of Golden Point Exploration Inc.

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• Lombardi group acquires direct-marketing suppliers

  In the late 1990s, the company acquired Avon Sale Tech Inc. and Templeman Direct Marketing Limited, which were later combined into Clixx Direct Marketing Services Inc.

  M&A
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1. Lombardi's Alpha Corporation