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Loden-Frey

Retailer / private label

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Traditional Munich-based retailer of clothing and fabrics, known for Bavarian traditional attire.

Last updated August 25, 2026

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Overview

Loden-Frey is a traditional clothing and fabric retailer based in Munich, Germany, founded in 1842. The brand is known for producing Bavarian traditional garments (such as Loden coats) and offering high-quality fabrics, making it a famous shopping destination in Munich.

Products and positioning

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