Locoguide
Japanese digital media company behind the Tokubai flyer and shopping information service, later absorbed into the Kufu Company group.
Last updated September 27, 2026
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Overview
Locoguide Inc. (株式会社ロコガイド) was a Japanese digital media company best known for operating Tokubai, a flyer and shopping information service, and Lokonavi, a local leisure information service. It was established on July 1, 2016 as Tokubai Inc. through a company split from Cookpad, and launched the Tokubai service later that same month. In August 2019 the company changed its name to Locoguide Inc. It listed on the Tokyo Stock Exchange Mothers market in June 2020. In 2021 Locoguide and Kufu Company (the first generation) announced a management integration through a joint share transfer, forming a new holding company, Kufu Company (second generation), on October 1, 2021. Locoguide was delisted on September 29, 2021 and became a wholly owned subsidiary of the new holding company. The holding company later renamed itself Kufu Company Holdings Inc. and is listed on the Tokyo Stock Exchange Growth Market under code 4376. Locoguide's services included Tokubai, a flyer and shopping information service, and Lokonavi, a local detour information service. After the integration, the Tokubai service continued under the Kufu Company group. On January 1, 2025, Locoguide was absorbed by Kufu AI Studio (which changed its name to Kufu Company (third generation) on the same date) and was dissolved, with its businesses inherited by the successor company.
History
Locoguide Inc. was established on July 1, 2016 as Tokubai Inc. (株式会社トクバイ) through a company split from Cookpad. On July 19, 2016, it launched Tokubai, a flyer and shopping information service. In July 2017, it launched Lokonavi, a local detour information service. On August 1, 2019, the company changed its trade name to Locoguide Inc. (株式会社ロコガイド). On June 24, 2020, it listed on the Tokyo Stock Exchange Mothers market. On May 14, 2021, Locoguide and Kufu Company announced a management integration through a joint share transfer to be effective October 1, 2021. Locoguide was delisted from the Tokyo Stock Exchange Mothers market on September 29, 2021. On October 1, 2021, through a joint share transfer with Kufu Intermediate Holding Company (which had changed its name from Kufu Company (first generation) on September 30), Locoguide became a wholly owned subsidiary of Kufu Company (second generation). On January 1, 2025, Locoguide was absorbed by Kufu AI Studio (which changed its name to Kufu Company (third generation) on the same date) and was dissolved. The businesses operated by Locoguide were inherited by Kufu Company (third generation).
Established as Tokubai Inc. through a company split from Cookpad.
Launched the Tokubai flyer and shopping information service.
Launched the Lokonavi local detour information service.
Changed trade name to Locoguide Inc.
Listed on the Tokyo Stock Exchange Mothers market.
Announced management integration with Kufu Company effective October 1, 2021.
Delisted from the Tokyo Stock Exchange Mothers market.
Became a wholly owned subsidiary of Kufu Company (second generation) through a joint share transfer.
Absorbed by Kufu AI Studio (renamed Kufu Company (third generation)) and dissolved.
Products and positioning
Digital media and local information services for everyday shopping and leisure in Japan.
Tokubai
Flyer and shopping information service.
Lokonavi
Local detour information service.
Sources6 sources
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