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LMNOP

LMNOP is a Netherlands-based multidisciplinary creative office for visual communication, working across identity, publications, exhibitions and digital design for cultural and commercial clients.

Last updated September 27, 2026

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Overview

LMNOP is a multidisciplinary creative office for visual communication based in the Netherlands. The studio describes itself as doing the opposite of a world that values methodology over human insights: it forms what it calls the creative connective tissue between sender and recipient, aiming for designs that resonate beyond first contact. Its practice spans physical and digital projects, including visual identities, publications, exhibition design, spatial design, campaign design, web design and web development, strategy, tone of voice, routing and signage, and POS and packaging. The studio works for clients and partners in both the cultural and commercial domains. Its selected client list includes AkzoNobel Art Foundation, Aperture, Centraal Museum, Dick Moby, Dutch Design Week, Dutch National Opera & Ballet, Fuse Films, Frans Hals Museum, Gaudeamus, Hogeschool van Amsterdam, Hopman Ruimtemakers, HKU Utrecht, HUSK Ceramics, Jap Sam Books, Magnum Photos, Museum Boijmans, MoodSense, Nederlands Fotomuseum, NAI010 Publishers, Prospektor, Stedelijk Museum Alkmaar, Thames & Hudson, The Europeans, The PhotoBookMuseum, TivoliVredenburg, Teylers Museum, Watersnoodmuseum and Worldpress Photo. It also lists friends and collaborators such as Antonis Pittas, Arnold van Bruggen, Ben Brody, Daniël Maarleveld, Elmer Driessen, Jurre Rompa, Kadir van Lohuizen, Kevin Osepa, Kyle Weeks, Lennard Kok, Martijn Ros, Pieter de Jong, Rob Hornstra, Suzanne Schols, Tina Farifteh, Tom van Veen and Vincent Zanni. LMNOP's portfolio is heavily oriented toward photography, museums and socially engaged publishing. Projects include a new visual identity for the Nederlands Fotomuseum; the photobook 'Plastic Sea, Perfect Storm'; the permanent exhibition 'Gallery of Honour' marking 180 years of photography; website design for kyleweeks.co; the traveling exhibition 'The hidden impact of pesticides'; visual identity and branding for HUSK Ceramics; the exhibition 'No Place for Traitors'; website work for resiliencefoodstories.com; the exhibition and interactive installation 'America in Crisis'; visual identity for Spit research collective; the exhibition and publication 'Food for Thought'; visual identity, branding and web design for Hopman Ruimtemakers; the publication 'We Are The Collection!'; the photobook 'Iron People'; the exhibition 'The Water Will Come'; and the traveling exhibition, publication, campaign and visual identity for 'Bitter Chocolate Stories'. Further work includes campaign and exhibition design for 'Van Heemskerck', exhibition design for 'Netherlands ⇄ Bauhaus', visual identity and branding for Replika, visual identity and branding for MoodSense, and the publication 'I Just Wanna Surf'. The studio's team includes partners Michaël Jovanović and Mischa Appel, along with designers and project managers such as Ymke Slob and Maaike de Kleijn. LMNOP operates as a private creative practice rather than a listed company, and its work is documented on its own website, lmnop.works.

History

LMNOP is a multidisciplinary creative office for visual communication based in the Netherlands. It presents itself as working against a prevailing emphasis on methodology, instead foregrounding human insight and forming what it calls the creative connective tissue between sender and recipient. The studio's practice is built around physical and digital projects, ranging from visual identities to publications and exhibition design, for clients and partners in the cultural and commercial domain. Its portfolio is strongly associated with photography, museums and socially engaged publishing. Projects documented on its website include a new visual identity for the Nederlands Fotomuseum; the photobook 'Plastic Sea, Perfect Storm', a deep dive into Spain's infamous plastic sea; the permanent exhibition 'Gallery of Honour', marking 180 years of photography; website design for kyleweeks.co; the traveling exhibition 'The hidden impact of pesticides'; visual identity and branding for HUSK Ceramics; the exhibition 'No Place for Traitors'; website work for resiliencefoodstories.com; the exhibition and interactive installation 'America in Crisis'; visual identity for Spit research collective; the exhibition and publication 'Food for Thought'; visual identity, branding and web design for Hopman Ruimtemakers; the publication 'We Are The Collection!'; the photobook 'Iron People', about 20,000 km of railway and 200,000 railway workers; the exhibition 'The Water Will Come'; and the traveling exhibition, publication, campaign and visual identity for 'Bitter Chocolate Stories', which sheds light on child labour in the cacao industry. Further work includes campaign and exhibition design for 'Van Heemskerck', one exhibition across three museums; exhibition design for 'Netherlands ⇄ Bauhaus', presenting 800 objects on 2,000 m2; visual identity and branding for Replika, described as sustainable luxury 'replicas'; visual identity and branding for MoodSense, a graphic identity combining technology with a human touch; and the publication 'I Just Wanna Surf', a photobook, zine and diary in one. One notable project is 'I wish there was color, I wish there was sound', a publication for the Nederlands Fotomuseum. It connects the photographic legacy of Paul Julien (1901–2001), who made fifteen journeys through equatorial Africa between 1932 and 1962, with artist and researcher Andrea Stultiens's rephotography and collective making since 2012. The publication uses a double spine to represent the archive and its activation as separate bodies, with an index system allowing readers to navigate between them. It is the eighth volume in the book series of the Nederlands Fotomuseum. LMNOP's selected client list includes AkzoNobel Art Foundation, Aperture, Centraal Museum, Dick Moby, Dutch Design Week, Dutch National Opera & Ballet, Fuse Films, Frans Hals Museum, Gaudeamus, Hogeschool van Amsterdam, Hopman Ruimtemakers, HKU Utrecht, HUSK Ceramics, Jap Sam Books, Magnum Photos, Museum Boijmans, MoodSense, Nederlands Fotomuseum, NAI010 Publishers, Prospektor, Stedelijk Museum Alkmaar, Thames & Hudson, The Europeans, The PhotoBookMuseum, TivoliVredenburg, Teylers Museum, Watersnoodmuseum and Worldpress Photo. For the AkzoNobel Art Foundation, LMNOP developed a new visual identity and website to translate ongoing exhibitions into the digital, ensuring global accessibility; the website allows users to filter the collection by times, colors, techniques and themes. The foundation has been collecting since 1996 and is directed by Hester Alberdingk Thijm. The studio's team includes partners Michaël Jovanović and Mischa Appel, along with junior designer Ymke Slob and project manager Maaike de Kleijn. LMNOP operates as a private creative practice and documents its work on lmnop.works.

  • LMNOP is documented as a multidisciplinary creative office for visual communication.

    [5]
  • LMNOP develops a new visual identity and website for the AkzoNobel Art Foundation (project year 2017).

    [4]
  • LMNOP works on 'I wish there was color, I wish there was sound', the eighth volume in the Nederlands Fotomuseum book series.

    [2]

Products and positioning

A multidisciplinary creative office for visual communication that prioritizes human insight over methodology, creating designs that resonate beyond first contact for cultural and commercial clients.

  • Visual identity for Nederlands Fotomuseum

  • Plastic Sea, Perfect Storm

  • Gallery of Honour

  • kyleweeks.co

  • The hidden impact of pesticides

  • HUSK Ceramics

  • No Place for Traitors

  • resiliencefoodstories.com

  • America in Crisis

  • Spit research collective

  • Food for Thought

  • Hopman Ruimtemakers

  • We Are The Collection!

  • Iron People

  • The Water Will Come

  • Bitter Chocolate Stories

  • Van Heemskerck

  • Netherlands ⇄ Bauhaus

  • Replika

  • MoodSense

  • I Just Wanna Surf

  • I wish there was color, I wish there was sound

  • AkzoNobel Art Foundation

Sources5 sources

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