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LIVE EXSAM Inc.

A Japanese comprehensive entertainment company that plans, produces and operates music concerts, sports events, theatre, art exhibitions and other live entertainment.

Last updated September 28, 2026

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Overview

LIVE EXSAM Inc. (株式会社ライブエグザム) is a Japanese entertainment production company headquartered in Roppongi, Minato-ku, Tokyo. It was established on 2 June 2014 as Zepp Live Inc. (株式会社Zeppライブ) and renamed LIVE EXSAM Inc. on 8 May 2020. The company describes itself as a comprehensive entertainment company (総合エンターテインメントカンパニー) whose business spans the planning, production and operation of live events. The name EXSAM is a coined word formed from the initials of EX (Exhibition), S (Sports), A (Art) and M (Music). Its core business is the production of domestic music live tours, the hosting of and investment in music-related events in Japan and overseas, and the staging of sports events, theatre, art exhibitions and exhibitions. It also runs an advertising agency specialised in events, handling sponsorship menu planning, sales and negotiation as well as on-site client support. LIVE EXSAM offers a one-stop service covering event and concert planning, production and operation, ticket management and sponsorship sales. Its client and partner list includes major Japanese entertainment and ticketing companies such as e+, HJ Holdings, Kyodo Tokyo, Creativeman Productions, Sony Music Entertainment, Sony Music Solutions, Disk Garage, Nippon Television Network, Nogizaka46 LLC, Backstage Project, Pia, LINE Yahoo and Lawson Entertainment. It is a full member of the Association of Concert Promoters (ACPC). The company's production credits include tours and concerts by artists such as Hiromi Go, LUNA SEA, the GazettE, Sakurashimeji, GACKT, Nariaki Obukuro and Erika Ikuta, as well as events for idol groups including Nogizaka46, Hinatazaka46 and Sakurazaka46. It also produces large-scale events such as X Games Chiba 2022 and the Craft Gyoza Festival, and classical and musical programmes such as the Nodame Cantabile New Year Gala. Its affiliated companies include LAF Entertainment Inc., a food entertainment joint venture established in 2021 with e+, and Pub Chair Inc.

History

LIVE EXSAM Inc. was established on 2 June 2014 as Zepp Live Inc. (株式会社Zeppライブ). The company was created when the trade name of Zepp Live Entertainment Inc. was changed to Zepp Hall Network Inc., and Zepp Live Inc. was newly established, with the live planning and production division transferred to the new company. In December 2014, the concert division of Backstage Project was integrated into Zepp Live. On 8 May 2020, the company changed its name to LIVE EXSAM Inc. (株式会社ライブエグザム). The new name is a coined word combining the initials of EX (Exhibition), S (Sports), A (Art) and M (Music), reflecting the company's broadened scope beyond music live production into sports events, theatre, art exhibitions and other live entertainment. On 17 August 2021, LIVE EXSAM established LAF Entertainment Inc., a food entertainment company, as a joint venture with e+ (Eplus). The company also lists Pub Chair Inc. as an affiliated company. As of the 2020s, LIVE EXSAM has produced and operated a wide range of concerts and events. Its works include tours and concerts by Hiromi Go, LUNA SEA, the GazettE, Sakurashimeji, GACKT, Nariaki Obukuro, Erika Ikuta and others, as well as events for idol groups such as Nogizaka46, Hinatazaka46 and Sakurazaka46. It has also produced large-scale events such as X Games Chiba 2022 Presented by Yogibo and the Craft Gyoza Festival 2022 Tokyo, and classical and musical programmes such as the Nodame Cantabile New Year Gala 2025 and STAND UP! CLASSIC. The company is a full member of the Association of Concert Promoters (ACPC) and works with major partners including e+, HJ Holdings, Kyodo Tokyo, Creativeman Productions, Sony Music Entertainment, Sony Music Solutions, Disk Garage, Nippon Television Network, Nogizaka46 LLC, Backstage Project, Pia, LINE Yahoo and Lawson Entertainment.

  • Established as Zepp Live Inc. (株式会社Zeppライブ); live planning and production division transferred from Zepp Live Entertainment.

  • Concert division of Backstage Project integrated into Zepp Live.

  • Company name changed to LIVE EXSAM Inc. (株式会社ライブエグザム).

  • LAF Entertainment Inc., a food entertainment joint venture with e+, established.

Products and positioning

A comprehensive entertainment company providing one-stop planning, production and operation of live events across music, sports, art and exhibition genres.

  • Hiromi Go Concert Tour 2026 ~ALL MY LOVE~

  • Sakurashimeji Hall Tour 2027 "soup"

  • FEST.INAZUMA 2026

  • Magurock & Pop 2026

  • nobinobi 2026

  • THE CLASSICAL LEGEND!! Concert session2

  • Sakurazaka46 6th YEAR ANNIVERSARY LIVE

  • Nogizaka46 Manatsu no Zenkoku Tour 2026

  • X Games Chiba 2022 Presented by Yogibo

  • Craft Gyoza Festival 2022 TOKYO

  • Nodame Cantabile New Year Gala 2025

  • STAND UP! CLASSIC Opera & Musical New Year Song Battle

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