LIV Swiss Watches

LIV Swiss Watches is a US-based Swiss watch company. It was born out of a love for Swiss watches held by co-founder Chaz, who, with co-founder and wife Esti, created unique designs intended to make Swiss watches 'sexy.' The company launched on Kickstarter in 2015 and opened its headquarters in the Miami Wynwood Arts District in 2020. Its product lines include the GX1, GX-AC, GX-Diver's, P-51 Pilot's, Gravel, Trekker GMT and Rebel-DDC, with prices ranging from about $950 to $2,200 on its site.

LIV Swiss Watches is a US-based Swiss watch company. According to its own story, the company was born out of a love for Swiss watches, notably the adoration held for them by co-founder Chaz; with his co-founder and wife Esti, he took Swiss watches and made them 'sexy,' creating unique designs. The company's stated milestones include launching on Kickstarter in 2015, the GX1 Swiss Chrono debuting in 2016 and raising over $1M in crowdfunding, the Rebel redefining nonconformism in 2017, the P-51 taking flight in 2018 with a titanium case, ceramic bezel and limited-edition variants, and LIV Headquarters opening in the Miami Wynwood Arts District in 2020 alongside the Saturn V Commemorative launch. In 2021 the first Dual Lume dial featuring BGW9 Swiss & C3 lume dials arrived; in 2023 the Gravel 001 Auto arrived with a dense carbon case and proprietary shock-resistant technology; in 2024 the Ocean Blue Divers launched with a matching strap; and in 2025 the Trekker GMT, described as LIV's first GMT, arrived after 13 months in the making and built entirely from scratch. The company describes itself today as the most crowdfunded Swiss watch micro-brand in history and still growing.

Twice the quality of similarly-priced watches, half the price of comparable top-tier brands, cutting retailer markups so every penny goes into the watch.

• GX-AC Dual Lume Swiss Automatic Chronograph

  Features a multi-layer fully BGW9 & C3 lume dial, a Swiss ETA 7750, 25 jewel movement, an automatic 12-hour chronograph, a date window, 42-hour power reserve, a 316L stainless steel black IP case with skeleton back case, a scratch-resistant & anti-reflective sapphire crystal, a screw-down crown and water-resistant to 100 meters.

• P-51 Pilot's

  The Swiss Automatic P-51 Pilot's with Titanium Case and Ceramic Bezel.

• Gravel 001

  Rugged Swiss Automatic priced at $950.

• LIV Gift Card

  Gift cards delivered by email with instructions to redeem at checkout, with no additional processing fees.

1. 1Boutique Men's Swiss Watches | Bold & Unique Timepieces | LIV Watches – LIV Swiss Watcheslivwatches.com
2. 2Our Story – LIV Swiss Watcheslivwatches.com
3. 3Shop LIV Watches Gift Card – LIV Swiss Watcheslivwatches.com
4. 4LIV GX-AC Dual Lume Dial Swiss Automatic Chronograph – LIV Swiss Watcheslivwatches.com
5. 5LIV Swiss Watcheswikidata.org